Director of Performance Marketing in London

Our Story

Hello there. We’re Zopa.

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count.Want to see us in action? Follow us on Instagram @zopalife

Zopa Bank has grown rapidly since its launch in 2020-reaching 1.8m customers, attractingover£6 billion of savings balances and launching a successful current account in 2025.

We’re looking to hire our first Director of Performance Marketing, whowill play a critical role in delivering the next chapter in our growth journey-attracting new to bank current account customersprofitably and sustainably.

This is a leadership rolereporting toourChief Customer Officerwith responsibility for setting performance marketing strategy, driving execution at pace, anddelivering strong resultswhilst collaborating withMarketing,Product,Data and Lifetime Value.

You’llcombine strategic thinking with hands‑on leadership, ensuring Zopa continues to scale new‑to‑bank growth whilemaintaininga relentless focus on value, incrementality and learning.

A day in the life...

• Setting the performance growth strategy
• Own thelong-termvisionforperformance marketingandtherelatedstrategy for profitable new-to-bank growth,aligned tobothZopa’s commercial goals andthebrand direction.
• Translate long-term growth ambitions into clear channel strategies, investmentframeworksandmeasurable outcomes.
• Develop clear alignmentbetween Performance Marketing andProductonunderlyingunit economics.
• Balance scale and efficiency, ensuring growth is sustainable and value-accretive.

• Working cross-functionally
• Partner closely withrespectiveMarketingteams to ensure performance activity is powered by strongmessaginganddistinctive creative,withcleartargetingandanaligned testingapproach.
• Develop a collaborativeand integratedapproach to ensure creative and media works as one system.

• Collaborate withLifetime Valueand CustomerAnalyticsteams toensure the right measurement and tracking is in place, refine targeting models andgroundfuturedecisions in robust valuation,attributionand tracking.
• Work closely with theCurrent Account Product tribeandProductMarketingteamtoensure features, claims and conversion journeys are additive to the performance marketing endeavours.
• Act as a senior thought partner across the organisation, influencing decisions beyond performancemarketingaloneand contributing to thewiderCustomerfunctionstrategy.

• Driving Execution at speed
• Definethe right operating model for performance marketing, lead and develop high-performing in-house talent, creating clarity,paceand accountability.
• Manage and get the best from agency partners, ensuring fast, high-quality delivery across key performance channels.
• Remove blockers and improve ways of working to enable rapid iteration and continuous improvement.

• Championing test and learn
• Embed arelentless test-and-learn mindset,continuously spotting new opportunities acrossAI,channels, formats,audiencesand propositions.
• Bring strong judgement toprioritisation, focusing effort and spend on the highest-impact opportunities.
• Build key supplier and platform relationships to ensure Zopa’s approach is innovative, contemporary and at the forefront of performance marketing,leveragebest practice proactively.
• Evaluate new opportunities as they arise and adjust testing roadmap accordingly.

About you...

• Experience
• A strongtrack recordof scaling customer acquisition throughperformance marketing, ideally in fintech, digital, subscription or marketplace businesses.
• Deep experience across major performance channels, with a clear understanding of incrementality and value, not just volume.
• Experience managinglarge budgets,agenciesand senior stakeholders.

• Mindset

• Commercially sharp, with a focus onprofitable growth and lifetime value.
• Data-driven but creatively minded-able to balance rigour with experimentation.
• Naturally curious, with a bias to action and a passion for learning andimprovement.

• Leadership style
• Collaborative and influential, able to work effectively across disciplines.
• High standards, low ego-youexpect excellence and lead by example.
• Committed to building inclusive, supportive teams where people can do their best work.

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At Zopa we value flexible ways of working.

We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.

You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

*Subject to having the right to work in the country of choice

Diversity Statement

Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.

Our approach to AI in interviews

At Zopa, AI isn't something we're testing out — it's part of how we work every day. As a proud partner of Jobs 2030,we'recommitted to building AI fluency across our workforce, and we expectZopiansto use AI as part of how they do their jobs.

Because of that, we want to be transparent about how we think about AI use during our hiring process.

Behavioural and competency-based interviews

pleasedon'tuse AI. These conversations are designed to understand you— your experiences, your judgment, and howyou'veapproached real situations. An AI-generated answercan'ttell us that. What it can do is get in the way of us finding out whetherwe'rethe right fit for each other.

Technical interviews

it depends on the role. Some technical stages actively welcome AI use, others don't. Your Talent Partner will let you know what's expected at each stage. Where AI is part of the assessment, we'll be interested not just in the outcome, but in how you used it – the tools you chose, your reasoning, and the decisions you made along the way.

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