At a Glance
- Tasks: Lead PPC strategy and build AI-powered workflows for high-value client accounts.
- Company: Fast-growing agency focused on performance gains in B2B, SaaS, Fintech, and eCommerce.
- Benefits: Autonomy over accounts, clear path to Head of PPC, and a collaborative culture.
- Other info: Join a dynamic team where your contributions truly matter.
- Why this job: Shape the future of agency work while making a real impact on client success.
- Qualifications: 5+ years of PPC experience, strong Google Ads skills, and curiosity about AI.
The predicted salary is between 50000 - 65000 £ per year.
About Lever Digital
Lever Digital is a data-driven, fast-growing agency specialising in significant performance gains for clients in B2B, SaaS, Fintech, and eCommerce. We are a small, dynamic team where everyone is a hands-on contributor. Join us to directly shape how a growing agency operates and build lasting relationships with clients and colleagues.
The Opportunity
This is a critical, highly autonomous role for an experienced PPC expert ready to take full ownership of high-value client accounts from day one. You will work directly with the Founder and have a clear path to become Head of PPC. This role is more than PPC management. We are actively building the future of how this agency operates, and you will be central to that. If you are curious about where AI is taking paid media (and marketing), excited by the idea of building workflows and tools that will define the next generation of agency work, and want to do that alongside the day-to-day craft of great PPC, this is the role for you.
Working Arrangement: Remote / Hybrid (Edinburgh-based preferred)
Reporting To: Founder
What You Will Be Doing
You will own the full paid media lifecycle across our client portfolio. That means leading strategy, hands-on campaign building and optimisation across Google Ads primarily, with Meta and LinkedIn as secondary channels, managing tracking infrastructure, owning client reporting, and running client relationships directly. The other significant part of this role is one you won’t find in many job descriptions. Working closely with the Founder, you will help design and build AI-powered workflows that change how we manage accounts. This isn’t a side project. It’s a core part of what we are building together.
What You Will Bring
You will have at least five years of hands-on PPC experience, ideally with a mix of agency and in-house background. Google Search is your core strength, and you are also comfortable with Meta and LinkedIn. You know your way around GTM and GA4, and you are used to owning client relationships rather than just executing tasks. More importantly, you are genuinely curious about AI and where it is taking this industry. You don’t need to be an AI expert but you should already be exploring tools, thinking about how they apply to paid media, and keen to build that thinking into your daily work. A background in something analytical, whether that’s computer science, maths, or something similar, is a real advantage here.
Nice to Have
- Experience using LLMs like Claude, ChatGPT, or Gemini in a professional context would be a genuine plus.
- Familiarity with Google Ads scripts or API-level account management.
- CRM integration experience for offline conversion management.
- An eye for creative best practice on Meta.
- Experience running multi-market campaigns.
Who You Are
You are a self-starter who takes ownership without needing to be chased. You are data-driven but practical, low-ego, and focused on outcomes over credit. You communicate well with clients, and you care about doing the work properly. You are forward-looking, thinking about where this industry is heading, and you want to help build something ahead of the curve, not catch up to it later.
Why Join Us
There is a clear path to Head of PPC for the right person. You will have real autonomy over accounts and genuine input into how the agency evolves its tools, processes, and direction. You won’t be a small cog in a large machine. What you build here will matter. And you will be doing it in a culture that values transparency, quality, and continuous improvement over politics and empty process.
Senior PPC Manager – Paid Media & AI Workflows in Leicester employer: Lever Digital
At Lever Digital, we pride ourselves on being a dynamic and innovative agency where every team member plays a crucial role in shaping our future. As a Senior PPC Manager, you'll enjoy the autonomy to lead high-value client accounts while collaborating closely with the Founder to develop AI-driven workflows that redefine our industry. With a strong focus on employee growth, transparency, and a culture of continuous improvement, this is an exceptional opportunity for those looking to make a meaningful impact in a supportive and forward-thinking environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PPC Manager – Paid Media & AI Workflows in Leicester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lever Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lever Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lever Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lever Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior PPC Manager – Paid Media & AI Workflows in Leicester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lever Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lever Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lever Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lever Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lever Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lever Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
