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- Tasks: Lead PPC strategies and manage high-value client accounts for impactful results.
- Company: Fast-growing agency focused on data-driven performance in B2B, SaaS, Fintech, and eCommerce.
- Benefits: High autonomy, mentorship, clear growth path to Head of PPC, and ownership of client accounts.
- Why this job: Shape the future of a dynamic agency while driving significant client success.
- Qualifications: 5+ years of PPC management experience with expertise across multiple platforms.
- Other info: Collaborative culture that values transparency and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Lever Digital is a data-driven, fast-growing agency specialising in delivering significant performance gains for clients in the B2B, SaaS, Fintech, and eCommerce. We are a small, dynamic team where everyone is a hands-on contributor. Join us to directly shape the processes of a growing agency and build lasting relationships with clients and colleagues.
This is a critical, highly autonomous role for an experienced PPC expert ready to take full ownership of high-value client accounts from day one. You will work directly with the Founder in a role with clear growth potential to become the Head of PPC. If you are an expert who thrives on technical challenges, drives strategic results, and does not require hand-holding, this is your chance to manage your own time, build processes, and accelerate your career.
Working Arrangement: Remote / Hybrid (Edinburgh-based preferred)
Reporting To: Founder
As our Senior PPC Manager, you will be accountable for the entire paid media lifecycle across client portfolios, focusing heavily on lead generation and high-efficiency e-commerce.
Strategy & Planning: Lead the development of client-specific, multi-channel PPC strategies, managing budget pacing, forecasting, and delivering clear recommendations to meet ambitious growth targets.
Campaign Execution & Optimisation: Hands-on campaign building and rigorous optimisation across the full spectrum of required channels:
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads (Facebook/Instagram)
- LinkedIn Ads
- Microsoft Ads
Technical Tracking & Data Integrity: Expertly set up and maintain critical tracking infrastructure, including GTM, GA4, Meta Pixels, and advanced Offline Conversion tracking to ensure data accuracy for reporting and optimisation.
E-commerce Specialisation: Oversee and execute Feed Optimisation using Google Merchant Center and various Feed Management tools to drive shopping performance.
Reporting & Communication: Own the reporting function, transforming data into actionable insights using platforms like Looker Studio and Agency Analytics. Lead and manage client calls and communication with confidence and authority.
What You Will Bring
Experience: Minimum of 5 years of demonstrable, hands-on PPC management experience, ideally combining in-house and agency experience with significant budget accountability.
Multi-Channel Expertise: Proven, in-depth proficiency across all core required platforms (Google, Meta, LinkedIn, Microsoft).
Technical Mastery: Expert-level knowledge of technical tracking implementation (GTM/GA4) and proficiency in Feed Optimisation.
Client Management: Experience leading client communication and strategy discussions.
Mindset: A results-driven, low-ego professional who is a strategic thinker, takes full ownership, and embodies a default to getting work done and completed.
Desirable Experience (A Strong Advantage):
- Experience managing Affiliate Marketing programs.
- Familiarity with CRM integration (e.g., Salesforce, HubSpot) for managing lead flow and offline conversions.
- Understanding of creative best practice.
- Knowledge of user journeys and optimisation.
- Experience across multi-market or multi-channel campaigns.
- Expertise in CRO & testing methodologies.
Who You Are
- A self-starter – you don’t need hand-holding and take ownership naturally.
- Data-driven – you enjoy analysis, insight generation, and testing.
- Low-ego – collaborative, open to feedback, and focused on outcomes over credit.
- Client-centred – great communicator, relationship builder, commercially minded.
- Hands-on – you’re happy to get stuck in and execute.
- Finisher – you take pride in getting things done properly and on time.
Why Join Lever Digital?
- Real growth potential with a clear path to becoming Head of PPC.
- High autonomy while still gaining mentorship and support.
- Ownership of accounts – not just small tasks in a production line.
- Influence over tools, processes, and the agency’s wider direction.
- A culture that values quality work, transparency, and continuous improvement.
Senior PPC Manager in Edinburgh employer: Lever Digital
Contact Detail:
Lever Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. A personal touch can make all the difference, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns and results. This is your chance to shine and demonstrate your expertise in a way that a CV just can't capture.
✨Tip Number 3
Prepare for interviews by practising common PPC questions and scenarios. We recommend doing mock interviews with friends or using online platforms to get comfortable with articulating your strategies and successes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our dynamic team at Lever Digital.
We think you need these skills to ace Senior PPC Manager in Edinburgh
Some tips for your application 🫡
Show Off Your PPC Skills: Make sure to highlight your hands-on experience with PPC management in your application. We want to see your expertise in action, so share specific examples of campaigns you've run and the results you've achieved.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect how your skills and experiences align with our needs at Lever Digital. Mention your familiarity with the platforms we use and how you can contribute to our growth.
Be Yourself: We value a low-ego mindset and a collaborative spirit. Let your personality shine through in your application. Share your approach to teamwork and how you build relationships with clients and colleagues.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Lever Digital
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This role is all about taking ownership, so show them you can handle the technical challenges that come with it!
✨Showcase Your Data Skills
Since this position involves a lot of data-driven decision-making, be prepared to talk about how you've used data analytics in your previous roles. Bring examples of how you've transformed data into actionable insights and improved campaign performance. They want someone who can manage the entire paid media lifecycle effectively.
✨Demonstrate Client Management Experience
This role requires strong client communication skills, so think of examples where you've successfully led client discussions or built relationships. Highlight your experience in managing expectations and delivering results, as this will show you're ready for the autonomy that comes with the job.
✨Be Ready to Discuss Future Strategies
Prepare to share your vision for PPC strategies and how you would approach managing high-value client accounts. They’re looking for someone who can lead the development of multi-channel strategies, so think about how you would align your approach with their goals and growth targets.