At a Glance
- Tasks: Localise and execute global talent marketing strategies for EMEA.
- Company: Join a dynamic team shaping employer branding across diverse markets.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on employer branding while engaging with diverse talent.
- Qualifications: 5+ years in talent marketing or employer branding with strong regional insights.
- Other info: Collaborative environment with a focus on diversity, equity, and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Overview
12-month fixed-term assignment
About the Opportunity
We are seeking a strategic and creative Talent Marketing Activation Lead/Specialist to bridge global talent marketing strategy with EMEA talent markets. This role plays a critical part in shaping how an employer brand resonates across diverse regional audiences, while also contributing to high-impact global talent marketing initiatives. You will collaborate closely with global and regional stakeholders to localise employer branding, EVP messaging, and recruitment marketing strategies—ensuring relevance, consistency, and measurable impact across EMEA. This is an exciting opportunity for someone who thrives at the intersection of strategy, execution, and regional nuance.
What You Will Do
- Localise and execute global talent marketing strategies: Adapt global employer branding, EVP messaging, and recruitment marketing strategies to suit regional market dynamics and talent audiences across EMEA. Act as a key connector between global strategy and local execution.
- Drive regional employer brand activation: Lead regional activation of global and local campaigns across digital channels, events, and partnerships. Increase employer brand visibility and engagement across EMEA. Embed diversity, equity, and inclusion considerations into all marketing activities to ensure inclusive talent attraction.
- Manage regional marketing channels and content: Identify and leverage relevant regional platforms, job boards, and social media channels. Curate and create regionally relevant content aligned with a global content strategy and calendar. Deliver targeted regional campaigns for critical roles, driving improved application volume and quality.
- Analyse and optimise performance: Track and report on key metrics including application rates, conversion rates, and campaign performance. Use data and regional insights to continuously optimise campaigns and inform global strategy improvements.
- Support talent pool development: Activate and engage regional talent pools, including passive candidates, alumni, and silver medalists. Deliver campaigns designed to strengthen pipelines and improve long-term engagement.
- Partner with EMEA Talent Acquisition teams: Collaborate closely with regional TA teams to understand hiring needs and challenges. Translate those needs into effective, measurable marketing solutions. Share insights, results, and recommendations to support continuous improvement.
- Contribute to global projects and best practices: Share regional insights and best practices with a global talent marketing community. Support and/or lead initiatives such as career site enhancements, tooling and technology improvements, and candidate journey optimisation.
What You Will Bring
- Minimum 5 years’ experience in talent marketing, employer branding, recruitment marketing, or a related field—ideally within a global or matrix organisation.
- Strong understanding of regional talent markets, cultural nuances, and candidate behaviours across EMEA.
- Excellent stakeholder management, communication, and project management skills.
- Data-driven mindset with the ability to analyse performance and turn insights into action.
Employer Branding Manager in Manchester employer: LevelUP HCS
Contact Detail:
LevelUP HCS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Employer Branding Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your work in talent marketing and employer branding. This is your chance to showcase your creativity and strategic thinking—make it pop and let your personality shine through!
✨Tip Number 3
Tailor your approach for each application. Research the company’s culture and values, and align your messaging accordingly. When you apply through our website, make sure to highlight how your experience matches their needs and how you can contribute to their employer brand.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Use this opportunity to reiterate your enthusiasm for the role and mention something specific from the interview that resonated with you. It keeps you top of mind and shows your genuine interest.
We think you need these skills to ace Employer Branding Manager in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Employer Branding Manager role. Highlight your understanding of regional talent markets and how you can bridge global strategies with local execution.
Showcase Your Creativity: This role is all about creativity in talent marketing, so don’t shy away from showcasing your innovative ideas. Include examples of past campaigns you've led or contributed to, especially those that increased engagement or visibility.
Highlight Data-Driven Success: Since this position requires a data-driven mindset, be sure to include metrics and results from your previous work. Talk about how you've used data to optimise campaigns and improve application rates—numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at LevelUP HCS
✨Know Your Employer Brand
Before the interview, dive deep into the company's employer brand. Understand their values, mission, and how they position themselves in the market. This will help you tailor your responses and show that you're genuinely interested in how you can contribute to their branding efforts.
✨Showcase Your Regional Insights
Since this role focuses on EMEA markets, be prepared to discuss specific regional trends and cultural nuances. Bring examples of how you've successfully localised marketing strategies in the past, and how you can apply that knowledge to enhance their employer branding.
✨Prepare Data-Driven Examples
This position requires a data-driven mindset, so come armed with metrics from your previous campaigns. Be ready to discuss how you've tracked performance, optimised strategies based on insights, and the measurable impact of your work on application rates and engagement.
✨Engage with Stakeholders
Highlight your experience in stakeholder management during the interview. Share examples of how you've collaborated with different teams to understand hiring needs and translate them into effective marketing solutions. This will demonstrate your ability to act as a connector between global strategy and local execution.