At a Glance
- Tasks: Plan and execute exciting marketing events across the EMEA region.
- Company: Join a dynamic team in a leading global organisation.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and make a real impact in a fast-paced environment.
- Why this job: Be at the forefront of engaging customers through innovative events.
- Qualifications: 5+ years in event marketing and strong project management skills.
The predicted salary is between 36000 - 60000 £ per year.
The EMEA regional events marketing team is responsible for the planning and execution of various marketing-led events and conferences to create an exceptional customer experience and drive revenue and engagement for the wider business. Events are a core means of connecting with their customers and prospective clients across the EMEA region, and they work closely with all business lines within the division to achieve their goals and business priorities.
Reporting to the Senior Manager, Events Marketing (EMEA), the Regional Marketing Specialist, Conferences & Events (EMEA) will be responsible for the marketing campaigns and delivery of a range of events in the EMEA region, varying in size. You will create and deploy comprehensive marketing plans to promote and attract delegates to both our free events and paid conferences. You will also plan and manage end-to-end prospecting and client-focused events, including event operations and logistics, stakeholder management and onsite delivery. The role requires close collaboration with senior stakeholders within the business, including sales, along with their experts across various functions within the division.
The ideal candidate will possess superior project management skills, be able to manage multiple marketing campaigns and events simultaneously and provide clear communication of timelines and expectations to team members and stakeholders. They should have a good level of events operations experience and demonstrate their ability to deliver a top-quality client experience alongside strong attention to detail. Excellent interpersonal (written and verbal) and organisational skills are critical, as is the ability to analyse markets and customer needs to develop marketing plans using various tactics. Ideally, they should have experience in working with CRMs such as Marketo and be able to build emails, landing pages, target audiences, and program flows for digital marketing campaigns.
Responsibilities:
- End-to-end management of marketing-led events, including venue sourcing and liaison, agenda development, delegate acquisition and onsite delivery where required.
- Develop and implement comprehensive marketing plans for free events and conferences, including email, website optimisation, customer data platforms, search engines, telemarketing and social media marketing across multiple systems.
- Work closely with our sales teams and other functions within the business to deliver events and audience acquisition campaigns that reflect the business and client needs.
- Work with the Creative team and external agencies to create and maintain compelling marketing collateral; email copy, landing pages, onsite branding assets, online conference registrations, manage search engine marketing and social networking media initiatives; analyse website user activity reports regularly.
- Ensure stakeholders are well informed throughout the event cycle through reporting, including analysis of campaign tactics and financial reporting where required.
Requirements:
- A positive, customer-centric attitude with motivation to work on multiple events at once.
- A passion for events and the drive to grow and deliver an exceptional event experience in a large, fast-paced organisation.
- Proven ability to deliver events, end-to-end, varying in scale, from inception to onsite delivery.
- The ability to create and develop audience acquisition strategies through various marketing tactics, including but not limited to: email campaign, social and digital marketing, to meet event objectives and outcomes.
- Knowledge and experience using key marketing automation and business applications, including Salesforce, Marketo, and HTML.
- A track record of deploying successful delegate acquisition marketing campaigns and owning campaign performance, and adjusting tactics to meet event attendee targets and financial goals.
Qualifications:
- A Bachelor's Degree in marketing or a business-related discipline is preferred.
- Minimum 5 years of experience in event marketing, with event operations or event production.
- Marketing automation experience - Marketo, Cvent, HTML experience or similar.
- High competency in building out and executing comprehensive marketing campaigns across our tools and platforms, including the use of Marketo, Cvent.
- Experience in working with, as well as influencing and negotiating with, various stakeholder groups.
- Strong, clear communication skills as well as the confidence to speak up to lead a discussion.
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing
Regional Marketing Specialist (Events & Conferences) EMEA in London employer: LevelUP HCS
As a Senior Banker at our esteemed firm, you will thrive in a dynamic and collaborative environment that champions innovation and professional growth. Our commitment to fostering strong relationships with financial sponsors across diverse sectors ensures that you will be at the forefront of impactful transactions, while our supportive culture encourages mentorship and the development of junior team members. Located in a vibrant financial hub, we offer competitive benefits and unparalleled opportunities for career advancement, making us an exceptional employer for those seeking meaningful and rewarding work.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Specialist (Events & Conferences) EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LevelUP HCS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LevelUP HCS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LevelUP HCS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LevelUP HCS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Marketing Specialist (Events & Conferences) EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LevelUP HCS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LevelUP HCS:Show us that you’ve done your homework! In your application, briefly mention what you admire about LevelUP HCS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LevelUP HCS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LevelUP HCS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LevelUP HCS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
