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- Tasks: Plan and execute exciting marketing events across the EMEA region.
- Company: Join a dynamic team in a leading global organisation.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of engaging customers through innovative events.
- Qualifications: 5+ years in event marketing and strong project management skills.
- Other info: Collaborate with diverse teams and make a real impact in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
The EMEA regional events marketing team is responsible for the planning and execution of various marketing-led events and conferences to create an exceptional customer experience and drive revenue and engagement for the wider business. Events are a core means of connecting with their customers and prospective clients across the EMEA region, and they work closely with all business lines within the division to achieve their goals and business priorities.
Reporting to the Senior Manager, Events Marketing (EMEA), the Regional Marketing Specialist, Conferences & Events (EMEA) will be responsible for the marketing campaigns and delivery of a range of events in the EMEA region, varying in size. You will create and deploy comprehensive marketing plans to promote and attract delegates to both our free events and paid conferences. You will also plan and manage end-to-end prospecting and client-focused events, including event operations and logistics, stakeholder management and onsite delivery. The role requires close collaboration with senior stakeholders within the business, including sales, along with their experts across various functions within the division.
The ideal candidate will possess superior project management skills, be able to manage multiple marketing campaigns and events simultaneously and provide clear communication of timelines and expectations to team members and stakeholders. They should have a good level of events operations experience and demonstrate their ability to deliver a top-quality client experience alongside strong attention to detail. Excellent interpersonal (written and verbal) and organisational skills are critical, as is the ability to analyse markets and customer needs to develop marketing plans using various tactics. Ideally, they should have experience in working with CRMs such as Marketo and be able to build emails, landing pages, target audiences, and program flows for digital marketing campaigns.
Responsibilities:
- End-to-end management of marketing-led events, including venue sourcing and liaison, agenda development, delegate acquisition and onsite delivery where required.
- Develop and implement comprehensive marketing plans for free events and conferences, including email, website optimisation, customer data platforms, search engines, telemarketing and social media marketing across multiple systems.
- Work closely with our sales teams and other functions within the business to deliver events and audience acquisition campaigns that reflect the business and client needs.
- Work with the Creative team and external agencies to create and maintain compelling marketing collateral; email copy, landing pages, onsite branding assets, online conference registrations, manage search engine marketing and social networking media initiatives; analyse website user activity reports regularly.
- Ensure stakeholders are well informed throughout the event cycle through reporting, including analysis of campaign tactics and financial reporting where required.
Requirements:
- A positive, customer-centric attitude with motivation to work on multiple events at once.
- A passion for events and the drive to grow and deliver an exceptional event experience in a large, fast-paced organisation.
- Proven ability to deliver events, end-to-end, varying in scale, from inception to onsite delivery.
- The ability to create and develop audience acquisition strategies through various marketing tactics, including but not limited to: email campaign, social and digital marketing, to meet event objectives and outcomes.
- Knowledge and experience using key marketing automation and business applications, including Salesforce, Marketo, and HTML.
- A track record of deploying successful delegate acquisition marketing campaigns and owning campaign performance, and adjusting tactics to meet event attendee targets and financial goals.
Qualifications:
- A Bachelor's Degree in marketing or a business-related discipline is preferred.
- Minimum 5 years of experience in event marketing, with event operations or event production.
- Marketing automation experience - Marketo, Cvent, HTML experience or similar.
- High competency in building out and executing comprehensive marketing campaigns across our tools and platforms, including the use of Marketo, Cvent.
- Experience in working with, as well as influencing and negotiating with, various stakeholder groups.
- Strong, clear communication skills as well as the confidence to speak up to lead a discussion.
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing
Regional Marketing Specialist (Events & Conferences) EMEA in London employer: LevelUP HCS
Contact Detail:
LevelUP HCS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Specialist (Events & Conferences) EMEA in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and conferences to meet people in the field. Don’t be shy—introduce yourself and chat about your passion for events and marketing. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event marketing campaigns and successes. Use visuals and data to highlight your impact. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Follow up after interviews! Send a quick thank-you email to express your appreciation for the opportunity. Mention something specific from the conversation to remind them of your enthusiasm and fit for the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your event marketing experience and how you can contribute to our team’s success. Let’s get you that job!
We think you need these skills to ace Regional Marketing Specialist (Events & Conferences) EMEA in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your event marketing experience and any relevant projects you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about events and how your background aligns with our goals. Be sure to mention any specific campaigns or events you've successfully executed.
Showcase Your Skills: Don’t forget to highlight your project management and communication skills in your application. We love candidates who can juggle multiple tasks while keeping everyone informed and engaged. Let us know how you do this!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at LevelUP HCS
✨Know Your Events Inside Out
Before the interview, make sure you research the company's past events and conferences. Familiarise yourself with their marketing strategies and any notable successes. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Project Management Skills
Be prepared to discuss specific examples of events you've managed from start to finish. Highlight your organisational skills and how you handled challenges during the planning and execution phases. Use metrics to demonstrate your success, like attendee numbers or revenue generated.
✨Demonstrate Your Marketing Savvy
Since the role involves creating marketing plans, be ready to talk about your experience with various marketing tactics. Discuss your familiarity with tools like Marketo and how you've used them to drive audience engagement. Bring examples of successful campaigns you've executed.
✨Engage with Stakeholders
The ability to work with different teams is crucial. Prepare to share how you've collaborated with sales teams or other departments in previous roles. Emphasise your communication skills and how you keep stakeholders informed throughout the event cycle.
