At a Glance
- Tasks: Lead customer marketing strategies to turn customers into advocates and drive product adoption.
- Company: Join a diverse team at Level Access, committed to inclusion and innovation.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Be part of a dynamic environment focused on accessibility and customer success.
- Why this job: Make a real impact by enhancing customer experiences and building strong relationships.
- Qualifications: 5+ years in customer marketing with strong storytelling and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
As Senior Customer Marketing Manager, you’ll own the strategy and execution that turns customers into advocates, drives product adoption, and fuels retention and expansion. You’ll partner closely with Global Campaigns, Customer Success, Product Marketing, and Demand Gen to build lifecycle programs, customer storytelling initiatives, and insight‑driven communications that strengthen relationships across the entire journey – from onboarding to advocacy.
Responsibilities
- Develop and run lifecycle programs that drive onboarding, adoption, renewal, and expansion.
- Create persona‑based nurture campaigns for Accessibility, Product, Design, and Engineering leaders.
- Partner with Customer Success to deliver communications that celebrate milestones and reinforce value.
- Build and manage a scalable customer storytelling and advocacy program – case studies, testimonials and customer features.
- Identify and activate customer champions for campaigns, events, and PR.
- Integrate real customer stories into global campaigns.
- Lead customer communications including newsletters, learning content and event invitations.
- Partner with teams to grow the customer community through webinars, user groups and roundtables.
- Encourage ongoing dialogue and feedback to improve engagement and retention.
- Define KPIs for adoption, engagement, advocacy, and expansion – report progress regularly.
- Use customer data and insights to guide messaging, content, and campaign strategy.
- Collaborate with Marketing and Rev Ops to connect customer marketing to pipeline and revenue impact.
Qualifications
- 5+ years’ experience managing customer or lifecycle marketing, ideally in B2B SaaS.
- Proven ability to build advocacy and storytelling programs.
- Strong cross‑functional collaboration and project management skills.
- Excellent storytelling and writing ability.
- Data‑driven mindset with familiarity using HubSpot, Salesforce, Gainsight or equivalent.
- Passion for accessibility, inclusion, and customer experience.
First 6 Months
- Establish the customer marketing framework, comms cadence, and KPIs.
- Deliver first wave of customer stories for key campaigns.
- Demonstrate measurable engagement and retention improvements.
Level Access is committed to workforce diversity and is an Equal Opportunity Employer. We are dedicated to providing reasonable accommodations throughout the hiring process.
Senior Customer Marketing Manager employer: Level Access
Level Access is an exceptional employer that champions a culture of inclusivity and innovation, making it an ideal place for professionals passionate about accessibility. With a strong focus on employee growth, we offer comprehensive training and development opportunities, ensuring our team members thrive in their careers while contributing to meaningful customer advocacy initiatives. Located in a vibrant area, our collaborative work environment fosters creativity and engagement, empowering you to make a real impact in the B2B SaaS landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit.
We think you need these skills to ace Senior Customer Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in customer marketing. We want to see how your skills align with our mission of turning customers into advocates!
Showcase Your Storytelling Skills:Since storytelling is key for this role, include examples of how you've successfully created customer narratives or advocacy programs in the past. We love a good story that demonstrates your impact!
Highlight Collaboration Experience:This role involves working closely with various teams, so be sure to mention any cross-functional projects you've led or contributed to. We value teamwork and want to know how you can bring people together!
Use Data to Your Advantage:We’re all about data-driven decisions, so if you have experience using tools like HubSpot or Salesforce, make it known! Share how you've used data to inform your marketing strategies and drive results.
How to prepare for a job interview at Level Access
✨Know Your Customer Marketing Inside Out
Make sure you’re well-versed in customer marketing strategies, especially in B2B SaaS. Brush up on lifecycle programs and advocacy initiatives, as these will be key topics during your interview.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully built advocacy and storytelling programmes in the past. Be ready to discuss specific campaigns and the impact they had on customer engagement and retention.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams like Customer Success, Product Marketing, and Demand Gen. Share anecdotes that illustrate your ability to collaborate effectively and drive results across departments.
✨Be Data-Driven
Familiarise yourself with tools like HubSpot and Salesforce, and be prepared to discuss how you’ve used data to inform your marketing strategies. Show that you can define KPIs and measure success based on real insights.
