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- Tasks: Lead customer marketing strategies to turn customers into advocates and drive product adoption.
- Company: Join a diverse team at Level Access, committed to inclusion and innovation.
- Benefits: Enjoy flexible work arrangements, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic environment focused on accessibility and customer success.
- Why this job: Make a real impact by enhancing customer experiences and building strong relationships.
- Qualifications: 5+ years in customer marketing with strong storytelling and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
As Senior Customer Marketing Manager, you’ll own the strategy and execution that turns customers into advocates, drives product adoption, and fuels retention and expansion. You’ll partner closely with Global Campaigns, Customer Success, Product Marketing, and Demand Gen to build lifecycle programs, customer storytelling initiatives, and insight‑driven communications that strengthen relationships across the entire journey – from onboarding to advocacy.
Responsibilities
- Develop and run lifecycle programs that drive onboarding, adoption, renewal, and expansion.
- Create persona‑based nurture campaigns for Accessibility, Product, Design, and Engineering leaders.
- Partner with Customer Success to deliver communications that celebrate milestones and reinforce value.
- Build and manage a scalable customer storytelling and advocacy program – case studies, testimonials and customer features.
- Identify and activate customer champions for campaigns, events, and PR.
- Integrate real customer stories into global campaigns.
- Lead customer communications including newsletters, learning content and event invitations.
- Partner with teams to grow the customer community through webinars, user groups and roundtables.
- Encourage ongoing dialogue and feedback to improve engagement and retention.
- Define KPIs for adoption, engagement, advocacy, and expansion – report progress regularly.
- Use customer data and insights to guide messaging, content, and campaign strategy.
- Collaborate with Marketing and Rev Ops to connect customer marketing to pipeline and revenue impact.
Qualifications
- 5+ years’ experience managing customer or lifecycle marketing, ideally in B2B SaaS.
- Proven ability to build advocacy and storytelling programs.
- Strong cross‑functional collaboration and project management skills.
- Excellent storytelling and writing ability.
- Data‑driven mindset with familiarity using HubSpot, Salesforce, Gainsight or equivalent.
- Passion for accessibility, inclusion, and customer experience.
First 6 Months
- Establish the customer marketing framework, comms cadence, and KPIs.
- Deliver first wave of customer stories for key campaigns.
- Demonstrate measurable engagement and retention improvements.
Level Access is committed to workforce diversity and is an Equal Opportunity Employer. We are dedicated to providing reasonable accommodations throughout the hiring process.
Senior Customer Marketing Manager in London employer: Level Access
Contact Detail:
Level Access Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. We can’t stress enough how important it is to build those connections – you never know who might help you land that Senior Customer Marketing Manager role!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. We love seeing real examples of your work, especially when it comes to customer advocacy and storytelling.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to customer marketing. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers – it’ll help you shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate candidates who align with our values.
We think you need these skills to ace Senior Customer Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in customer marketing. We want to see how your skills align with our mission of turning customers into advocates!
Showcase Your Storytelling Skills: Since storytelling is key for this role, include examples of how you've successfully created customer narratives or advocacy programs in the past. Let us see your creativity shine through!
Highlight Collaboration Experience: We love teamwork! Be sure to mention any cross-functional projects you've worked on, especially those involving customer success or product marketing. It’s all about building strong relationships!
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. This way, we can easily track your application and get back to you quicker. We can't wait to hear from you!
How to prepare for a job interview at Level Access
✨Know Your Customer Marketing Inside Out
Make sure you’re well-versed in customer marketing strategies, especially in a B2B SaaS context. Brush up on lifecycle programs and advocacy initiatives, as these will be key topics during your interview.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully built advocacy and storytelling programmes in the past. Be ready to discuss specific campaigns and the impact they had on customer engagement and retention.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams like Customer Success, Product Marketing, and Demand Gen. Share anecdotes that illustrate your ability to collaborate effectively and drive results across departments.
✨Be Data-Driven
Familiarise yourself with tools like HubSpot and Salesforce, and be prepared to discuss how you’ve used data to inform your marketing strategies. Showing a data-driven mindset will resonate well with the interviewers.