At a Glance
- Tasks: Lead customer marketing strategies to turn customers into advocates and drive product adoption.
- Company: Join a diverse team at Level Access, committed to inclusion and innovation.
- Benefits: Enjoy flexible work arrangements, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic environment focused on accessibility and customer success.
- Why this job: Make a real impact by enhancing customer experiences and building strong relationships.
- Qualifications: 5+ years in customer marketing with strong storytelling and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
As Senior Customer Marketing Manager, you’ll own the strategy and execution that turns customers into advocates, drives product adoption, and fuels retention and expansion.
You’ll partner closely with Global Campaigns, Customer Success, Product Marketing, and Demand Gen to build lifecycle programs, customer storytelling initiatives, and insight‑driven communications that strengthen relationships across the entire journey – from onboarding to advocacy.
Responsibilities
Develop and run lifecycle programs that drive onboarding, adoption, renewal, and expansion.
Create persona‑based nurture campaigns for Accessibility, Product, Design, and Engineering leaders.
Partner with Customer Success to deliver communications that celebrate milestones and reinforce value.
Build and manage a scalable customer storytelling and advocacy program – case studies, testimonials and customer features.
Identify and activate customer champions for campaigns, events, and PR.
Integrate real customer stories into global campaigns.
Lead customer communications including newsletters, learning content and event invitations.
Partner with teams to grow the customer community through webinars, user groups and roundtables.
Encourage ongoing dialogue and feedback to improve engagement and retention.
Define KPIs for adoption, engagement, advocacy, and expansion – report progress regularly.
Use customer data and insights to guide messaging, content, and campaign strategy.
Collaborate with Marketing and Rev Ops to connect customer marketing to pipeline and revenue impact.
Qualifications
5+ years’ experience managing customer or lifecycle marketing, ideally in B2B Saa S.
Proven ability to build advocacy and storytelling programs.
Strong cross‑functional collaboration and project management skills.
Excellent storytelling and writing ability.
Data‑driven mindset with familiarity using Hub Spot, Salesforce, Gainsight or equivalent.
Passion for accessibility, inclusion, and customer experience.
First 6 Months
Establish the customer marketing framework, comms cadence, and KPIs.
Deliver first wave of customer stories for key campaigns.
Demonstrate measurable engagement and retention improvements.
Level Access is committed to workforce diversity and is an Equal Opportunity Employer.
We are dedicated to providing reasonable accommodations throughout the hiring process. #J-18808-Ljbffr
Senior Customer Marketing Manager in Cardiff employer: Level Access
At Level Access, we pride ourselves on being an exceptional employer that champions diversity and inclusion while fostering a collaborative work culture. As a Senior Customer Marketing Manager, you will have the opportunity to drive impactful customer engagement strategies in a supportive environment that values your growth and creativity. With a commitment to employee development and a focus on meaningful work, you'll thrive in a role that not only enhances your career but also contributes to our mission of accessibility and customer success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Level Access and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Level Access are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Level Access on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Level Access. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Customer Marketing Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Level Access. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Level Access:Show us that you’ve done your homework! In your application, briefly mention what you admire about Level Access’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Level Access
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Level Access will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Level Access, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
