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- Tasks: Lead Leuchie's marketing strategy to connect with families needing support.
- Company: Leuchie is a charity dedicated to providing respite for families caring for loved ones with neurological conditions.
- Benefits: Enjoy a supportive work culture, flexible hours, and the chance to make a real difference.
- Why this job: Join a passionate team transforming lives and tackling loneliness in the community.
- Qualifications: Experience in marketing or communications, preferably in the charity sector, is essential.
- Other info: Opportunity to work closely with senior leadership and contribute to impactful strategies.
The predicted salary is between 36000 - 60000 £ per year.
Leuchie is the national respite charity giving families a break from the physical and emotional responsibilities of caring for a loved one. The charity is dedicated to supporting individuals and families living with a neurological condition such as MS, MND, Parkinson’s and stroke through short respite breaks and outreach services. The expert team works to transform lives by improving health, enabling independence, and tackling loneliness. Leuchie provides a range of settings that suit the health needs and circumstances of the individual and their family. These include short breaks with 24-hour nursing and care, therapies, social activities, and outings at Leuchie House, accessible self-catering accommodation for all the family, or regular at-home support. Through innovative partnership working and research, Leuchie is reimagining the delivery of respite as a way of meeting wider health and social care outcomes for the families it supports.
This is a key role within the organisation, shaping and delivering Leuchie’s communications and marketing strategy to ensure its work reaches the right audiences and has the intended impact. The charity is looking for someone with deep expertise in marketing and communications either from a senior marketing background in the charity sector or from a business development role focused on brand awareness and engagement. You will be skilled in creating growth strategies and working collaboratively to deliver success. Leuchie has significant potential to expand its reach and engagement, particularly with supporters, guests, and partners.
You should have a strong track record in developing and delivering brand-aligned marketing strategies, managing campaigns, and building meaningful relationships with key stakeholders. You will develop and deliver communications strategies intended for internal as well as external audiences. You will be line managed by the Director of Development, manage the Digital Marketing Officer and work closely with colleagues across the organisation. Experience working with senior leadership, reporting on key performance indicators, and contributing to organisational strategy is essential.
In return, you will work with an outstanding leadership team, have the full support of the Director of Development and CEO, and be part of a warm, welcoming organisation with a wonderful culture.
If you feel that this role matches your skills and experience and you’d love to be part of the Leuchie journey, then please read the full candidate pack which we will send you if you contact.
Second Stage Interview Date: Wednesday 23 April in Edinburgh.
Communications and Marketing Manager employer: Leuchie
Contact Detail:
Leuchie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications and Marketing Manager
✨Tip Number 1
Familiarise yourself with Leuchie's mission and values. Understanding their commitment to supporting families with neurological conditions will help you align your communication strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the charity sector, especially those involved in communications and marketing. Attend relevant events or join online forums to connect with individuals who can provide insights into the role and potentially refer you.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight how these experiences can translate to increasing Leuchie's brand awareness and engagement with supporters and partners.
✨Tip Number 4
Research current trends in charity marketing and communications. Being knowledgeable about innovative strategies can demonstrate your proactive approach and readiness to contribute to Leuchie's growth and outreach efforts.
We think you need these skills to ace Communications and Marketing Manager
Some tips for your application 🫡
Understand the Organisation: Familiarise yourself with Leuchie's mission and values. Highlight how your skills and experiences align with their commitment to supporting families living with neurological conditions.
Tailor Your CV: Ensure your CV reflects relevant experience in marketing and communications, particularly within the charity sector or business development. Emphasise your achievements in developing brand-aligned strategies and managing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the cause. Share specific examples of how you've successfully engaged stakeholders and driven growth in previous roles.
Prepare for the Interview: If selected for an interview, be ready to discuss your strategic approach to communications and marketing. Prepare to share insights on key performance indicators and how you would contribute to Leuchie's organisational strategy.
How to prepare for a job interview at Leuchie
✨Understand Leuchie's Mission
Before the interview, take some time to research Leuchie and its mission. Familiarise yourself with their work supporting families with neurological conditions. This will help you articulate how your skills align with their goals and demonstrate your genuine interest in the charity's impact.
✨Showcase Your Marketing Expertise
Prepare specific examples from your past experience that highlight your success in developing and delivering marketing strategies. Be ready to discuss campaigns you've managed, particularly those that increased brand awareness or engagement, as this is crucial for the role.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to discuss your experience in collaborative projects. Highlight instances where you successfully partnered with stakeholders or led a team to achieve common goals, showcasing your ability to foster meaningful relationships.
✨Prepare Questions for the Interviewers
Think of insightful questions to ask during the interview. This could include inquiries about Leuchie's future plans, how they measure the success of their communications strategies, or what challenges they currently face. This shows your proactive approach and genuine interest in contributing to their mission.
