Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead growth strategy to double revenue and manage digital marketing efforts.
- Company: Join Letterfest, a fast-growing UK startup creating unique personalized gifts.
- Benefits: Enjoy a 4-day work week, remote flexibility, and potential life-changing equity.
- Why this job: Be part of an exciting journey with rapid growth and mentorship opportunities.
- Qualifications: 7+ years in digital marketing with proven B2C growth experience required.
- Other info: Collaborative culture focused on skills and character over traditional seniority.
The predicted salary is between 70000 - 90000 £ per year.
Open to full time or freelance, fully remote and with a 4 day working week.
Salary of £70,000 – £90,000 plus potentially life changing equity. About Us
Letterfest is one of the fastest-growing, profitable startups in the UK. We create unique, personalised gifts to mark meaningful moments.
We’ve been on a rapid growth trajectory, especially in the USA, and have ambitious plans for the future. Our mission is to make people feel extraordinarily special, and bring them closer to the people they love, through the power of personalised gifts.
So far, we’ve shipped hundreds of thousands of gifts, building a profitable, fast-growth e-commerce company with a wonderful team.
About the Role
As Head of Growth you will lead our growth from £5M to £10M in annual revenue over the next two years. You’ll set and execute a growth strategy, working closely with the CEO.
You’ll oversee our digital advertising efforts and guide the company through product expansion and international launches. Additionally, you’ll build and lead a team, growing it from two to six people over the next two years.
This role is perfect for an expert digital marketer with management experience who is ready to step up into a challenging, entrepreneurial and rewarding leadership position.
We prioritise skills, experience, and a drive to succeed over traditional markers of seniority, we value self-starters who are always looking for ways to improve results, the business, and themselves.
Joining Letterfest at this exciting early stage will require a hands-on, curious, adaptable, and results-driven individual. Your values and character are just as important to us as your skills and experience, as we’re passionate about building an exceptional, collaborative team.
Your Responsibilities
- Own strategy and the digital marketing plan: Work with the executive team to develop a growth roadmap, and create and execute a clear plan for customer acquisition and retention.
- Optimise acquisition channels and website: Directly or through an agency, optimise Meta, Google, and other advertising channels.
- Deliver world-class ad briefs: Set and manage processes for customer research, briefing, and creative testing, working closely with the creative strategist, brand team, and freelancers/agencies.
- Build an outstanding team: Recruit, lead, mentor, and manage a small team, fostering a collaborative, high-performance culture.
- Execute campaigns: Run campaigns around new product launches and seasonal events in collaboration with the product team and Head of Content.
- Make the most of our data: Analyse performance data, generate insights, and make data-driven decisions to improve marketing outcomes.
- Report and forecast: Share growth performance insights and recommendations with the executive team.
3 Reasons This Role Stands Out
- The company has achieved product-market fit in a massive category in both the USA and UK.
- You’ll learn quickly and gain significant responsibility, supported by mentorship from an experienced CMO.
- There is a direct and rapid path to CMO in this role, with high impact and significant opportunities for growth.
About You
- 7+ years experience in digital marketing, with a proven track record of driving growth in a B2C startup or scale-up.
- Managed a marketing budget of over £500k/year.
- Experience building a creative brand and producing content you’re proud to share.
- Direct experience growing a social-first brand and creating impactful content briefs.
- Expertise in managing paid advertising channels.
- Strong focus on creative ideation and testing.
- Experience managing in-house teams and working with external agencies/contractors.
- Data-driven mindset with strong analytical skills to turn data into actionable insights.
- Excellent communication and project management skills.
- Proactive, hands-on problem-solver with a collaborative mindset.
- A passion for data, analysis, and demonstrating success.
The Package
- Salary of £70,000 – £90,000 plus potentially life changing equity.
- 4-day work week (currently in trial)
- Remote work with flexible hours
- Cycle-to-work scheme
- A choice of offices in Cornwall, Bristol and London
- Employee wellness program
- Discounts on products
- Volunteer days as part of our B Corp journey
#J-18808-Ljbffr
Head of Growth employer: Letterfest Ltd
Contact Detail:
Letterfest Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Familiarize yourself with Letterfest's unique approach to personalized gifts. Understanding their product offerings and customer base will help you tailor your growth strategy effectively.
✨Tip Number 2
Showcase your experience in scaling B2C startups, especially in digital marketing. Highlight specific campaigns or strategies you've implemented that led to significant growth, as this aligns perfectly with the role's requirements.
✨Tip Number 3
Prepare to discuss your management style and how you plan to build and lead a team. Emphasize your collaborative approach and any previous successes in fostering high-performance cultures.
✨Tip Number 4
Be ready to share insights on data-driven decision-making. Discuss how you've used analytics to optimize marketing outcomes in past roles, as this is crucial for driving growth at Letterfest.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 7+ years of experience in digital marketing, focusing on your achievements in driving growth for B2C startups or scale-ups. Use metrics to showcase your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for personalized gifts and how your skills align with Letterfest's mission. Mention specific strategies you would implement to achieve the growth targets outlined in the job description.
Showcase Your Data-Driven Mindset: Provide examples of how you've used data to drive marketing decisions in previous roles. Highlight any tools or methodologies you are familiar with that can help optimize acquisition channels and improve marketing outcomes.
Demonstrate Leadership Experience: Discuss your experience in building and leading teams. Share examples of how you've fostered a collaborative culture and mentored team members to achieve high performance.
How to prepare for a job interview at Letterfest Ltd
✨Show Your Growth Mindset
As the Head of Growth, it's crucial to demonstrate your ability to think strategically about scaling a business. Prepare examples of how you've successfully driven growth in previous roles, particularly in B2C startups or scale-ups.
✨Highlight Your Data-Driven Approach
Be ready to discuss how you use data to inform your marketing strategies. Share specific instances where your analytical skills led to actionable insights and improved marketing outcomes.
✨Emphasize Team Leadership Experience
Since you'll be building and leading a team, highlight your management experience. Discuss how you've fostered a collaborative culture and mentored team members to achieve high performance.
✨Prepare for Creative Ideation Discussions
Given the emphasis on creative brand building, come prepared with examples of impactful content you've created or managed. Be ready to discuss your process for developing creative briefs and testing ideas.
