Assistant Store Manager in London

LESTRANGE is a modern menswear brand creating a more considered everyday wardrobe. Built around the idea of modular dressing, we design versatile, refined pieces that make getting dressed feel effortless across the many parts of modern life. This summer, we're opening a new store in Soho. More than a retail space, it will be a physical expression of the brand - a place where customers can discover the collection, explore the thinking behind it, and experience a more thoughtful approach to dressing.

We are looking for an Assistant Store Manager with a genuine passion for menswear, strong commercial instincts and a natural ability to lead by example. Working closely with the Store Manager, you will help oversee the day-to-day operation of the store while ensuring every customer receives an exceptional experience. You'll combine leadership, coaching and operational excellence with a deep understanding of product, styling and customer service. This is a hands-on role. You'll spend time on the shop floor working directly with customers, supporting the team, driving performance and helping create a store environment that feels calm, welcoming and distinctly LESTRANGE.

The ideal candidate will bring energy, taste, ownership and strong people skills, with previous experience in a supervisory, assistant management or similar leadership role within premium retail, fashion, lifestyle or hospitality.

Key Responsibilities

• Help Lead an Exceptional Customer Experience
• Lead by example in delivering a warm, thoughtful and highly personalised customer experience.
• Bring the LESTRANGE story to life through conversations around product, fit, fabric, versatility and modular dressing.
• Support customers in building considered wardrobes that genuinely suit their lifestyle.
• Build long-term customer relationships and encourage repeat visits through exceptional service.
• Ensure every interaction reflects the values and standards of the brand.
• Support the Leadership of the Store
• Partner closely with the Store Manager to lead the day-to-day operation of the store.
• Act as manager-on-duty when required and confidently take ownership in the Store Manager's absence.
• Support recruitment, onboarding and training of new team members.
• Coach and develop colleagues through regular feedback, product education and customer service guidance.
• Help create a positive, accountable and high-performing team culture.
• Lead shifts and ensure daily priorities are executed effectively.
• Drive Commercial Performance
• Support the delivery of sales targets and key store performance metrics.
• Use commercial awareness and customer insight to identify opportunities for growth.
• Monitor individual and store performance and help motivate the team to achieve goals.
• Support clientelling initiatives and customer retention activities.
• Help ensure strong standards of conversion, product knowledge and customer engagement across the team.
• Support Store Operations
• Oversee stock management, deliveries, replenishment, transfers and stockroom organisation.
• Maintain exceptional visual merchandising and store presentation standards.
• Ensure operational processes are executed accurately and consistently.
• Support reporting, administration and store communications.
• Help maintain a clean, organised and premium store environment at all times.

About You

• You have a genuine passion for menswear, from fit and fabric to styling, silhouettes and the way men dress today.
• You are an experienced retail leader who enjoys coaching, motivating and developing others.
• You combine strong customer service skills with commercial awareness and operational discipline.
• You are confident taking ownership and making decisions when required.
• You lead by example and set high standards for yourself and those around you.
• You have previous experience in an Assistant Manager, Supervisor, Keyholder or similar leadership role.
• Experience in menswear, premium fashion, lifestyle or luxury retail would be a strong advantage.

About LESTRANGE

LESTRANGE is a London-based menswear brand built around a simple idea: with less, do more. We create versatile, refined essentials designed to work together as a modular wardrobe, helping men dress with greater ease, confidence and intention. Our products have been worn by entrepreneurs, athletes and creatives around the world and featured in publications including GQ, Esquire and The Times. As a certified B Corporation, we're committed to creating products with longevity, responsibility and lasting value at their core. Joining LESTRANGE today means joining at an exciting moment. With the opening of our new Soho store, you'll have the opportunity to help build a flagship location for the brand, shape a growing team and play a central role in defining the service, culture and customer experience that will underpin the next stage of LESTRANGE's growth.