At a Glance
- Tasks: Manage client relationships, execute PR strategies, and create engaging content.
- Company: Dynamic PR agency focused on B2B sectors like construction and engineering.
- Benefits: Competitive salary, career growth, and a vibrant team culture.
- Other info: Exciting opportunities for professional development and new business pitching.
- Why this job: Join a creative team and make an impact in the PR world.
- Qualifications: 2-3 years of PR experience and strong communication skills.
The predicted salary is between 28800 - 43200 £ per year.
Job title: PR Senior Account Executive
Location: Stoke
Type of role: Full time
Salary: £28k-£33k dependent on experience
Job overview
As we continue to expand our PR and media relations service, we’re looking for a PR Senior Account Executive (SAE) to join the team. The role involves client management, strategic PR execution, and media relations, including pitching and content creation for business audiences. If you’ve got two to three years’ experience working in-house or agency side and are looking to take the next step in your career in PR and media relations,
Key responsibilities
- Client relationship management: Serve as a key point of contact, provide regular updates, and build strong, trusted relationships with B2B clients.
- PR strategy and execution: Contribute to and execute PR campaign plans aligned with client business goals and target audiences.
- Media relations: Develop pitch ideas, build and maintain media lists, draft and execute pitches to relevant B2B trade publications, and foster strong journalist relationships.
- Content creation & management: Support the creation of press releases, articles, blog posts, social media content, award entries, and speaker submissions for clients.
- Campaign management: Manage the day‑to‑day execution of PR and comms plans, ensuring all activities are delivered on time and within budget.
- Reporting & analysis: Track key performance indicators (KPIs), monitor media coverage, and create comprehensive reports on campaign success and results.
- New business support: Contribute to pitching for new business opportunities and identify upsell opportunities within existing accounts.
Required skills & experience
- A strong understanding of the B2B sector, especially construction, engineering and professional services.
- The ability to develop and implement strategic PR plans that align with business objectives.
- Excellent written and verbal communication skills for client interactions, pitching, and content creation.
- A solid understanding of media tools and experience building and maintaining media contact networks.
- Proficiency in writing various forms of content and ability to brief and edit external or internal copywriters.
- Ability to track metrics, analyse data, and provide data‑led recommendations for improvement.
- Strong rapport‑building skills, excellent time management to meet tight deadlines, and a proactive, confident attitude.
As a B Corp certified business, we believe that a diverse, equitable and inclusive team makes us stronger. We welcome applications from all backgrounds and are committed to creating a recruitment process that works for everyone. Please let us know if you need any adjustments.
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PR Senior Account Executive in Manchester employer: Lesniakswann
Lesniakswann is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the B2B landscape. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and skill enhancement, particularly in the vibrant UK market. Join us to be part of a forward-thinking team that values creativity and innovation, while enjoying the benefits of a supportive environment that prioritises work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land PR Senior Account Executive in Manchester
✨Tip Number 1
Networking is key! Get out there and connect with industry professionals on LinkedIn or at events. We can’t stress enough how a personal connection can make all the difference when it comes to landing that PR Senior Account Executive role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work in PR, especially any successful campaigns or content you've created. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. We want you to be able to discuss how your experience aligns with their goals, especially in the B2B sector. Tailor your responses to show you understand their needs!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing about your unique breakfast preferences – it adds a personal touch to your application!
We think you need these skills to ace PR Senior Account Executive in Manchester
Some tips for your application 🫡
Show Your Personality:When you're writing your application, let your personality shine through! We want to see who you are beyond your qualifications. A bit of flair can make your application stand out from the crowd.
Tailor Your Content:Make sure to tailor your application to the job description. Highlight your experience in client management and media relations, and don’t forget to mention your understanding of the B2B sector. We love seeing how your skills align with what we’re looking for!
Be Clear and Concise:Keep your writing clear and to the point. We appreciate well-structured applications that get straight to the heart of your experience and skills. Avoid fluff and focus on what makes you a great fit for the role.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Lesniakswann
✨Know Your B2B Sector
Make sure you brush up on your knowledge of the B2B sector, especially in construction, engineering, and professional services. Being able to discuss industry trends and challenges will show that you're not just a PR whiz but also understand the landscape your clients operate in.
✨Showcase Your Content Skills
Prepare examples of your previous work in content creation, whether it's press releases, articles, or social media posts. Be ready to discuss how you tailored your content for different audiences and how it aligned with business goals. This will demonstrate your ability to create impactful messaging.
✨Build Rapport with Interviewers
Since strong relationship-building is key in this role, practice your interpersonal skills before the interview. Engage with your interviewers, ask them questions about their experiences, and share relevant anecdotes that highlight your ability to connect with clients and media alike.
✨Prepare for Metrics and Analysis Questions
Be ready to discuss how you've tracked KPIs and analysed data in past roles. Think of specific examples where your insights led to improved campaign performance. This will show that you can provide data-led recommendations, which is crucial for the role.
