At a Glance
- Tasks: Create and manage engaging content for B2B clients across multiple social media platforms.
- Company: Join a dynamic PR and Content agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to inclusivity and continuous improvement.
- Why this job: Make an impact by transforming ideas into captivating content that drives engagement.
- Qualifications: Experience in content creation, social media management, and strong writing skills.
The predicted salary is between 36500 - 40000 € per year.
We’re looking for a Content & Social Media Manager to join our PR and Content team. This is a content-first role with a strong focus on social. Sitting within the PR & Content team, you’ll be responsible for planning, creating and managing content that helps our clients build visibility, credibility and engagement across multiple channels. You’ll work across a range of B2B clients, as well as supporting our own agency marketing. A key part of the role will be identifying opportunities within existing PR, thought leadership and campaign content and turning it into engaging, multi-format content that extends reach and impact. The ideal person will be ideas-led and proactive. Someone who can take a message or insight and bring it to life across the right formats and channels, rather than defaulting to a single approach. This is a client-facing role in a fast-paced agency environment, so you’ll need to be organised, proactive and confident working with both clients and internal teams.
Key Responsibilities
- Planning and delivering content and social media activity across a portfolio of B2B clients
- Developing content plans aligned to client objectives and campaigns
- Managing content calendars, scheduling and publishing
- Leading community management and audience engagement
- Creating content across formats, including social posts, blogs, case studies and campaign assets
- Identifying opportunities to repurpose PR, thought leadership and campaign content into new formats to maximise reach and value
- Taking a channel-agnostic approach, matching content to the most effective formats and platforms
- Supporting employee advocacy and influencer-style activity, particularly on LinkedIn
- Working closely with PR, creative and account teams, including briefing and collaborating with our creative production team
- Monitoring and reporting on content and social performance, using platform analytics and GA4 to understand what’s working and why
- Analysing performance data to make informed recommendations and continuously improve content effectiveness
- Tracking content activity against wider campaign and client objectives, helping demonstrate the impact of content on engagement, traffic and lead generation
- Supporting Lesniak Swann’s own social and content activity
Requirements
- Up to 5 years’ experience in a content, social or B2B marketing role
- Strong experience creating social-first content, particularly for LinkedIn
- Ideas-driven, with the ability to turn one concept into multiple engaging content formats
- Confident in managing social channels and content end-to-end
- Experience in content repurposing and adapting content across formats and channels
- Strong writing skills and the ability to simplify complex topics
- Experience in community management and audience engagement
- Comfortable using analytics to evaluate and improve performance
- Organised, proactive and able to manage multiple projects
- Confident working with clients and internal teams
- Experience with paid social campaigns (LinkedIn/Meta)
- Exposure to SEO or website content optimisation
- Experience with employee advocacy or influencer-style programmes
As a B Corp certified business, we believe that a diverse, equitable and inclusive team makes us stronger. We welcome applications from all backgrounds and are committed to creating a recruitment process that works for everyone. Please let us know if you need any adjustments.
Content & Social Media Manager employer: Lesniakswann
Join a dynamic and innovative team as a Content & Social Media Manager, where your creativity will thrive in a supportive and inclusive environment. With a strong focus on employee growth, we offer opportunities for professional development and the chance to work with a diverse portfolio of B2B clients. Located in a vibrant area, our agency fosters a collaborative culture that values fresh ideas and encourages you to make a meaningful impact through engaging content.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Social Media Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content and social media work. Use it as a conversation starter during interviews to demonstrate your creativity and ability to engage audiences.
✨Tip Number 3
Be proactive in your job search. Don’t just wait for job postings; reach out to companies you admire and express your interest. A well-timed email can make all the difference and show your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining our team. Plus, it gives you a chance to showcase your understanding of our values and mission.
We think you need these skills to ace Content & Social Media Manager
Some tips for your application 🫡
Show Your Creative Side:When applying for the Content & Social Media Manager role, let your creativity shine through! Share examples of your past work that demonstrate how you've turned ideas into engaging content across different formats. We want to see your flair!
Tailor Your Application:Make sure to customise your application to highlight your experience in B2B marketing and social media. Use keywords from the job description to show us you understand what we're looking for. This helps us see how you fit right into our team!
Be Data-Driven:Don’t forget to mention your experience with analytics! We love candidates who can use data to inform their content strategies. Share specific examples of how you've used performance metrics to improve engagement or reach in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at Lesniakswann
✨Know Your Content Inside Out
Before the interview, dive deep into the company’s existing content and social media presence. Familiarise yourself with their tone, style, and the types of content they produce. This will not only help you understand their brand better but also allow you to suggest ideas or improvements during the interview.
✨Showcase Your Multi-Format Skills
Prepare examples of how you've successfully created engaging content across different formats. Whether it’s social posts, blogs, or case studies, be ready to discuss how you adapt a single concept into various formats. This will demonstrate your versatility and creativity, which are key for this role.
✨Be Data-Driven
Since the role involves monitoring and reporting on content performance, come prepared with insights from your previous experiences. Discuss how you've used analytics to inform your content strategy and improve engagement. This shows that you’re not just creative but also strategic in your approach.
✨Engage with Their Community
Research the company’s community management efforts and be ready to discuss how you would engage with their audience. Bring ideas on how to enhance community interaction and showcase your understanding of the importance of audience engagement in a B2B context.
