At a Glance
- Tasks: Create and manage digital PR campaigns that connect brands with audiences across various platforms.
- Company: Join a B Corp certified agency that values diversity and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic agency environment with a focus on collaboration and creativity.
- Why this job: Make an impact in the digital landscape while working with exciting B2B clients.
- Qualifications: 3-5 years in digital PR or influencer marketing, strong copywriting skills, and a proactive mindset.
The predicted salary is between 36500 - 40000 £ per year.
We're looking for a Digital PR & Content Manager to join our growing PR and Content team. This is a digital-first role for someone who understands how brands build visibility, authority and relevance in an environment where media, search, social and influencer channels are increasingly interconnected. You'll develop and deliver campaigns that earn attention across earned media, creator networks, search and AI platforms, combining strong PR instincts with a genuine understanding of the digital landscape.
You’ll have hands-on experience running influencer and creator campaigns alongside traditional media relations, and you’ll know how to use digital insight, from search data to social trends, to shape ideas that cut through. You’ll be comfortable working across B2B clients in a fast-paced agency environment, and you’ll play an active role in supporting our own agency marketing too. This is a client-facing role that requires someone who is commercially aware, proactive and ideas-driven – with the confidence to spot opportunities and the craft to execute them well.
Key responsibilities
- Develop and deliver integrated digital PR campaigns across a portfolio of B2B clients.
- Identify strong news hooks, reactive opportunities and data-driven angles that earn coverage across media, search and AI platforms.
- Lead outreach from campaign concept through to delivery, securing earned coverage, brand mentions and backlinks across target media.
- Build and maintain relationships with journalists, media contacts and industry voices.
- Write press releases, media pitches, commentary and thought leadership content to a high standard.
- Plan and manage influencer and creator campaigns, from identifying the right voices and negotiating partnerships through to briefing, delivery and performance reporting.
- Build and maintain a network of relevant B2B creators, industry influencers and subject matter voices across key platforms, including LinkedIn, Instagram and emerging channels.
- Develop influencer briefs that are strategically grounded and creatively compelling.
- Monitor influencer landscape trends and identify emerging opportunities for clients.
- Support campaigns designed to improve organic visibility, authority and discoverability across search and generative AI platforms.
- Use search insight, trend data and analytics to inform campaign concepts and optimise performance.
- Track and report on campaign performance, including coverage quality, backlinks, referral traffic, social reach and visibility metrics.
- Work closely with PR, creative and account teams, including briefing our creative production team on campaign assets.
- Contribute to new business pitches and help identify content and influencer opportunities within existing accounts.
Requirements
- 3–5 years’ experience in a digital PR, influencer marketing or integrated B2B communications role. Agency experience preferred.
- Proven track record delivering digital PR campaigns and securing high-quality media coverage.
- Demonstrated experience planning and managing influencer or creator campaigns, including identifying talent, managing relationships and reporting on performance.
- Strong copywriting and storytelling skills across multiple formats.
- Solid understanding of how digital PR supports organic visibility, authority and discoverability across search and AI platforms.
- Familiarity with digital PR and SEO tools such as Moz, Ahrefs, SEMRush, GA4 and Google Search Console.
- Experience using data, search insight and trends to shape campaign strategy.
- Commercially aware, organised and able to manage multiple projects simultaneously.
- Confident in client-facing situations and comfortable presenting ideas and results.
- Experience working with or alongside SEO or organic search teams.
- Understanding of generative engine optimisation (GEO) and AI-driven discovery trends.
- Experience across B2B influencer campaigns.
- Existing network of B2B creators or industry influencers.
As a B Corp certified business, we believe that a diverse, equitable and inclusive team makes us stronger. We welcome applications from all backgrounds and are committed to creating a recruitment process that works for everyone. Please let us know if you need any adjustments.
Digital PR & Content Manager employer: Lesniakswann
Join a dynamic and innovative team as a Digital PR & Content Manager, where your creativity and strategic thinking will thrive in a supportive and inclusive environment. With a focus on employee growth, we offer opportunities for professional development and the chance to work with a diverse range of B2B clients in a fast-paced agency setting. Our commitment to a positive work culture and the flexibility of our digital-first approach makes this an excellent place for those looking to make a meaningful impact in the world of PR and content.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR & Content Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Lesniakswann. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Lesniakswann, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Lesniakswann inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Digital PR & Content Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Lesniakswann. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Lesniakswann.
How to prepare for a job interview at Lesniakswann
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
