At a Glance
- Tasks: Create and manage engaging content for B2B clients across multiple social media platforms.
- Company: Join a dynamic PR agency that values creativity and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
- Why this job: Make an impact by transforming ideas into compelling content that drives engagement.
- Qualifications: Experience in content creation and social media management, especially on LinkedIn.
The predicted salary is between 36500 - 40000 £ per year.
We’re looking for a Content & Social Media Manager to join our PR and Content team. This is a content-first role with a strong focus on social. Sitting within the PR & Content team, you’ll be responsible for planning, creating and managing content that helps our clients build visibility, credibility and engagement across multiple channels. You’ll work across a range of B2B clients, as well as supporting our own agency marketing. A key part of the role will be identifying opportunities within existing PR, thought leadership and campaign content and turning it into engaging, multi-format content that extends reach and impact. The ideal person will be ideas-led and proactive. Someone who can take a message or insight and bring it to life across the right formats and channels, rather than defaulting to a single approach. This is a client-facing role in a fast-paced agency environment, so you’ll need to be organised, proactive and confident working with both clients and internal teams.
Key Responsibilities
- Planning and delivering content and social media activity across a portfolio of B2B clients
- Developing content plans aligned to client objectives and campaigns
- Managing content calendars, scheduling and publishing
- Leading community management and audience engagement
- Creating content across formats, including social posts, blogs, case studies and campaign assets
- Identifying opportunities to repurpose PR, thought leadership and campaign content into new formats to maximise reach and value
- Taking a channel-agnostic approach, matching content to the most effective formats and platforms
- Supporting employee advocacy and influencer-style activity, particularly on LinkedIn
- Working closely with PR, creative and account teams, including briefing and collaborating with our creative production team
- Monitoring and reporting on content and social performance, using platform analytics and GA4 to understand what’s working and why
- Analysing performance data to make informed recommendations and continuously improve content effectiveness
- Tracking content activity against wider campaign and client objectives, helping demonstrate the impact of content on engagement, traffic and lead generation
- Supporting Lesniak Swann’s own social and content activity
Requirements
- Up to 5 years’ experience in a content, social or B2B marketing role
- Strong experience creating social-first content, particularly for LinkedIn
- Ideas-driven, with the ability to turn one concept into multiple engaging content formats
- Confident in managing social channels and content end-to-end
- Experience in content repurposing and adapting content across formats and channels
- Strong writing skills and the ability to simplify complex topics
- Experience in community management and audience engagement
- Comfortable using analytics to evaluate and improve performance
- Organised, proactive and able to manage multiple projects
- Confident working with clients and internal teams
- Experience with paid social campaigns (LinkedIn/Meta)
- Exposure to SEO or website content optimisation
- Experience with employee advocacy or influencer-style programmes
As a B Corp certified business, we believe that a diverse, equitable and inclusive team makes us stronger. We welcome applications from all backgrounds and are committed to creating a recruitment process that works for everyone. Please let us know if you need any adjustments.
Content & Social Media Manager employer: Lesniakswann
Join a dynamic and innovative team as a Digital PR & Content Manager, where your creativity and strategic thinking will thrive in a supportive and inclusive environment. With a focus on employee growth, we offer opportunities for professional development and the chance to work with a diverse range of B2B clients in a fast-paced agency setting. Our commitment to a positive work culture and the flexibility of our digital-first approach makes this an excellent place for those looking to make a meaningful impact in the world of PR and content.
