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- Tasks: Create engaging B2B content that simplifies complex topics and drives client campaigns.
- Company: Dynamic agency in Manchester with a focus on innovative marketing solutions.
- Benefits: Part-time hours, flexible schedule, and the chance to work with diverse clients.
- Why this job: Join a creative team and make an impact with your writing skills in a fast-paced environment.
- Qualifications: Experience in B2B copywriting and a knack for translating technical info into engaging content.
- Other info: Collaborative culture with opportunities for growth and learning.
The predicted salary is between 24000 - 36000 £ per year.
We are seeking an experienced B2B / technical copywriter who is accustomed to working in B2B communications to support delivery of content requirements for our marketing and PR client campaigns. This role is ideal for a commercially minded writer who can confidently translate complex technical information into engaging, audience-focused content.
You will be responsible for developing high-quality copy across multiple channels - from demand gen campaigns, nurture flows and social copy to in-depth whitepapers and industry insight reports. Although we work in highly regulated and technical sectors, we’re looking for a copywriter who can create compelling and entertaining copy that cuts through the swathes of dry content that we see in the sectors our clients serve.
You will work closely with client services and PR teams, strategists, designers and clients to deliver content that drives engagement, builds authority and supports measurable campaign outcomes.
Key Responsibilities- Write and develop B2B campaign copy including:
- Email marketing campaigns and nurture flows
- Landing pages and conversion-focused web copy
- Paid media ad copy (where required)
- Thought leadership and blog posts
- Brochures and corporate literature
- Case studies and customer success stories
- Thought leadership articles and blog content
- Whitepapers
- Industry insight reports
- Technical guides
- Executive briefings
- Considerable experience in B2B copywriting
- Demonstrable experience writing for technical or specialist sectors (e.g. construction, engineering, manufacturing, professional services, energy, SaaS, etc.)
- Whitepapers or long-form reports
- Website copy
- B2B social content
- Excellent research and interviewing skills
- Ability to simplify complex subject matter without losing credibility
- Strong understanding of marketing funnels and lead nurturing
- High attention to detail and strong editorial standards
- Experience working within an agency or fast-paced client environment
- Understanding of SEO best practices
- Experience supporting PR-led thought leadership campaigns
- Degree in English, Marketing, Journalism or related discipline
- Commercially aware and results-focused
- Confident working directly with clients
- Naturally curious with strong analytical thinking
- Collaborative and open to feedback
- Self-sufficient and well organised
Working hours: 3 days per week (or equivalent hours across 4 or 5 days). Office based in Manchester (Stephenson Square).
To apply please email alexs@lesniakswann.com stating what you could bring to the position and also let us know what your favourite breakfast is.
B2B / Technical Copywriter in Manchester employer: Lesniak Swann
Contact Detail:
Lesniak Swann Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B / Technical Copywriter in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can help you land that B2B copywriting gig.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work, especially pieces that demonstrate your ability to simplify complex topics. We want to see how you can turn dry content into engaging narratives that resonate with audiences.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their tone of voice and the sectors they operate in. We need to show that you can align with their brand and deliver content that drives engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, don’t forget to mention what you can bring to the role and your favourite breakfast – it’s a fun way to stand out!
We think you need these skills to ace B2B / Technical Copywriter in Manchester
Some tips for your application 🫡
Show Off Your B2B Skills: Make sure to highlight your experience in B2B copywriting. We want to see how you've tackled complex topics and turned them into engaging content. Use examples from your past work that demonstrate your ability to write for technical sectors.
Tailor Your Tone: When applying, ensure your writing style matches the tone of voice we’re looking for. We love a good mix of professionalism and creativity, so don’t be afraid to let your personality shine through while keeping it relevant to our audience.
Research is Key: Before you hit send, do a bit of research on our company and the sectors we operate in. This will not only help you understand our needs better but also show us that you're genuinely interested in the role and what we do.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Lesniak Swann
✨Know Your Audience
Before the interview, research the company and its clients. Understand their industry and the specific challenges they face. This will help you tailor your responses and demonstrate how your skills as a B2B/technical copywriter can address their needs.
✨Showcase Your Writing Skills
Bring samples of your previous work that highlight your ability to simplify complex information. Include examples of whitepapers, blog posts, or campaign copy that you've created for technical sectors. Be ready to discuss your writing process and how you ensure clarity and engagement.
✨Prepare for Technical Questions
Expect questions about your experience with technical subjects and how you approach writing for them. Brush up on key concepts in the industries relevant to the role, like construction or SaaS, so you can confidently discuss how you would tackle writing projects in those areas.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your ability to take feedback and adapt your writing to align with different brand voices and client needs.