At a Glance
- Tasks: Create and manage engaging content for B2B clients across multiple channels.
- Company: Dynamic PR and Content agency based in Manchester.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and client engagement.
- Why this job: Join a creative team and make an impact with innovative content strategies.
- Qualifications: Up to 5 years in content or social marketing, strong writing skills required.
The predicted salary is between 36500 - 40000 £ per year.
Location: Manchester
Employment Type: Full-Time
Reporting to: Senior Account Manager - PR & Content
Salary: £36,500 - £40,000 per annum (depending on experience)
Job Overview
We’re looking for a Content & Social Media Manager to join our PR and Content team. This is a content-first role with a strong focus on social. Sitting within the PR & Content team, you’ll be responsible for planning, creating and managing content that helps our clients build visibility, credibility and engagement across multiple channels. You’ll work across a range of B2B clients, as well as supporting our own agency marketing. A key part of the role will be identifying opportunities within existing PR, thought leadership and campaign content and turning it into engaging, multi-format content that extends reach and impact. The ideal person will be ideas-led and proactive. Someone who can take a message or insight and bring it to life across the right formats and channels, rather than defaulting to a single approach. This is a client-facing role in a fast-paced agency environment, so you’ll need to be organised, proactive and confident working with both clients and internal teams.
Key Responsibilities
- Planning and delivering content and social media activity across a portfolio of B2B clients
- Developing content plans aligned to client objectives and campaigns
- Managing content calendars, scheduling and publishing
- Leading community management and audience engagement
- Creating content across formats, including social posts, blogs, case studies and campaign assets
- Identifying opportunities to repurpose PR, thought leadership and campaign content into new formats to maximise reach and value
- Taking a channel-agnostic approach, matching content to the most effective formats and platforms
- Supporting employee advocacy and influencer-style activity, particularly on LinkedIn
- Working closely with PR, creative and account teams, including briefing and collaborating with our creative production team
- Monitoring and reporting on content and social performance, using platform analytics and GA4 to understand what’s working and why
- Analysing performance data to make informed recommendations and continuously improve content effectiveness
- Tracking content activity against wider campaign and client objectives, helping demonstrate the impact of content on engagement, traffic and lead generation
- Supporting Lesniak Swann’s own social and content activity
Requirements
- Up to 5 years’ experience in a content, social or B2B marketing role
- Strong experience creating social-first content, particularly for LinkedIn
- Ideas-driven, with the ability to turn one concept into multiple engaging content formats
- Confident in managing social channels and content end-to-end
- Experience in content repurposing and adapting content across formats and channels
- Strong writing skills and the ability to simplify complex topics
- Experience in community management and audience engagement
- Comfortable using analytics to evaluate and improve performance
- Organised, proactive and able to manage multiple projects
- Confident working with clients and internal teams
Desirable skills
- Experience with paid social campaigns (LinkedIn/Meta)
- Exposure to SEO or website content optimisation
- Experience with employee advocacy or influencer-style programmes
B2B Content & Social Strategist — LinkedIn & Repurposing in Manchester employer: Lesniak Swann
Join a dynamic and innovative team in Manchester as a B2B Content & Social Strategist, where creativity meets strategy in a fast-paced agency environment. We pride ourselves on fostering a collaborative work culture that encourages professional growth and development, offering opportunities to engage with diverse B2B clients while enhancing your skills in content creation and social media management. With competitive salaries and a focus on employee well-being, we provide a supportive atmosphere that values your contributions and empowers you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Content & Social Strategist — LinkedIn & Repurposing in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join LinkedIn groups, and don’t be shy about reaching out to potential employers. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you’ve got experience in social media and content creation. Share it during interviews or even on your LinkedIn profile to catch the eye of hiring managers.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Tailor your message to show how you can add value, especially in areas like content repurposing and community engagement.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in B2B content and social media. Follow industry leaders, read relevant blogs, and consider taking online courses. This not only boosts your knowledge but also shows potential employers that you’re committed to growth.
We think you need these skills to ace B2B Content & Social Strategist — LinkedIn & Repurposing in Manchester
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! We want to see how you can take a concept and turn it into engaging content. Use examples from your past work to demonstrate your ability to create multi-format content that resonates with audiences.
Tailor Your Application:Make sure to tailor your application specifically for the B2B Content & Social Strategist role. Highlight your experience with LinkedIn and content repurposing, and don’t forget to mention any relevant projects that align with our agency's goals. This shows us you’re genuinely interested!
Be Data-Driven:We love numbers! If you've used analytics to improve content performance in the past, share those insights in your application. Show us how you've tracked success and made informed decisions based on data – it’s a key part of the role!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Lesniak Swann
✨Know Your Content Inside Out
Before the interview, dive deep into the types of content you’ll be managing. Familiarise yourself with B2B content strategies, especially for LinkedIn. Be ready to discuss how you can repurpose existing content into engaging formats that resonate with different audiences.
✨Showcase Your Creativity
Prepare examples of your past work where you've turned a single idea into multiple content formats. Whether it’s social posts, blogs, or case studies, demonstrate your ability to think outside the box and adapt content to various channels.
✨Be Data-Driven
Brush up on your analytics skills! Be prepared to talk about how you’ve used data to inform your content strategies in the past. Discuss specific metrics you’ve tracked and how they influenced your decisions to improve engagement and lead generation.
✨Engage with Confidence
Since this role is client-facing, practice your communication skills. Think about how you would manage community engagement and client relationships. Show that you’re proactive and organised by discussing how you handle multiple projects while keeping clients informed and engaged.
