At a Glance
- Tasks: Lead exciting retail marketing campaigns and support dealer partners in the automotive industry.
- Company: Join LEPAS, an innovative automotive brand focused on next-gen mobility solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Opportunity to travel across the UK and engage with diverse teams and events.
- Why this job: Be part of a bold brand revolutionising the automotive market with your marketing expertise.
- Qualifications: 5+ years in retail marketing, strong project management, and excellent communication skills.
The predicted salary is between 36000 - 60000 € per year.
LEPAS is an emerging automotive brand built on innovation, intelligent technology and bold design. As part of our global expansion strategy, LEPAS is committed to delivering next-generation mobility solutions that combine performance, efficiency and modern lifestyle appeal. As we continue to grow rapidly in the UK market, we are looking for a Retail Marketing Manager to join us on this exciting journey.
Responsibilities
- Plan, manage, and deliver retail and fleet marketing campaigns, including new model launches, tactical, and quarterly campaigns.
- Support dealer partners with local marketing strategy, media planning, and campaign execution.
- Localise national campaigns to suit regional markets, ensuring consistency with brand guidelines.
- Plan and execute dealer launch events, test drive campaigns, and showroom activations.
- Oversee the deployment of POS materials, signage, and digital assets across the dealer network.
- Act as the main liaison between marketing, field sales, and dealer partners.
- Monitor and analyse local marketing performance; recommend improvements based on KPIs.
- Ensure full compliance with corporate identity (CI) and retail brand standards.
- Manage relationships with external agencies and suppliers for local campaign execution.
- Work closely with digital and product teams to integrate retail initiatives into online channels.
- Provide training and guidance to dealer marketing contacts on tools, campaigns, and co-op programs.
- Administer the retail marketing budget, including processing invoices, and ensuring accurate financial reporting.
- Track marketing KPIs (leads, conversion rates, ROI) and produce regular performance reports.
- Own and manage the retail marketing budget, ensuring spend is aligned with strategic priorities and delivers strong ROI.
- Stay current on automotive retail trends, competitor activity, and marketing innovation.
Requirements
- Bachelor’s degree in Marketing, Business, Communications or related field.
- 5+ years of experience in retail marketing, trade marketing or dealer network support, preferably in the automotive or consumer retail sector.
- Strong understanding of retail channel dynamics, customer journey, and local marketing execution.
- Experience managing events, POS, and regional activations.
- Strong project management skills with attention to detail and deadline orientation.
- Excellent interpersonal and communication skills to engage dealers and cross-functional teams.
- Confident using marketing platforms, CRM tools, and reporting dashboards.
- Able to travel across the UK to support dealer events and initiatives.
- Experience in the automotive industry and knowledge of the UK dealer landscape are strong assets.
Retail Marketing Manager in London employer: LEPAS UK
LEPAS is an innovative automotive brand that prioritises employee growth and a collaborative work culture, making it an excellent employer for those passionate about retail marketing. With a commitment to next-generation mobility solutions, employees benefit from engaging in exciting campaigns and events while enjoying opportunities for professional development within a rapidly expanding market. The supportive environment fosters creativity and teamwork, ensuring that every team member plays a vital role in shaping the future of automotive marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or attend interviews, bring your A-game. Prepare a portfolio showcasing your past campaigns and successes in retail marketing. This will help us see how you can make an impact at LEPAS.
✨Tip Number 3
Stay updated on industry trends! Keep an eye on the latest automotive marketing strategies and consumer behaviours. This knowledge will not only impress during interviews but also help you tailor your approach to fit LEPAS’s innovative spirit.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to submit your application directly on our site, and don’t forget to follow up. A little persistence goes a long way in landing that Retail Marketing Manager role!
We think you need these skills to ace Retail Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Retail Marketing Manager role. Highlight your experience in retail marketing and any specific achievements that align with LEPAS's goals. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about automotive marketing and how your skills can help LEPAS grow. Keep it engaging and personal – we love a bit of personality!
Showcase Your Campaign Experience:Since the role involves managing campaigns, make sure to include examples of successful marketing campaigns you've led. We want to know how you planned, executed, and measured their success. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at LEPAS UK
✨Know Your Automotive Stuff
Make sure you brush up on the latest trends in the automotive industry, especially those related to retail marketing. Familiarise yourself with LEPAS's brand values and recent campaigns. This will show that you're genuinely interested and can hit the ground running.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed in the past. Highlight your role in planning, executing, and analysing these campaigns, especially if they involved dealer partnerships or localised strategies. Numbers speak volumes, so be ready to share KPIs and ROI results.
✨Demonstrate Your Project Management Skills
Since this role requires strong project management abilities, come prepared to discuss how you handle multiple projects simultaneously. Share your methods for staying organised and meeting deadlines, and maybe even mention any tools you use to keep everything on track.
✨Engage with the Interviewers
Remember, interviews are a two-way street! Prepare thoughtful questions about LEPAS's marketing strategies and how they plan to grow in the UK market. This not only shows your interest but also gives you insight into whether this is the right fit for you.
