At a Glance
- Tasks: Lead PR strategies and shape the brand image of a new global automotive brand.
- Company: Join LEPAS, an innovative brand under Chery International, making waves in the automotive industry.
- Benefits: Competitive salary, dynamic work environment, and the chance to influence a growing brand.
- Other info: Opportunity to work in a fast-paced, start-up culture with significant growth potential.
- Why this job: Be a key player in building a brand that resonates with modern audiences and explorers.
- Qualifications: 7+ years in PR, strong media relationships, and a passion for the automotive sector.
The predicted salary is between 36000 - 60000 € per year.
About Lepas and Chery International
LEPAS combines performance, intelligence, and refined design. Its name reflects a global vision, leaping across regions and cultures to bring capable, stylish SUVs to drivers around the world. Designed for modern urban explorers, LEPAS balances efficiency, comfort, and advanced technology. Built on a globally intelligent platform, it blends thoughtful design with innovation, making every drive both practical and inspiring.
LEPAS benefits from world-class R&D, global manufacturing standards, and a robust supply chain. With Chery International’s foundation of success built over three decades, LEPAS is launching as a further export brand dedicated to supplying new energy vehicles. From Europe to Shanghai, LEPAS represents a bold new phase of international growth, turning every journey into a statement of style and ambition.
As part of Chery Holding Group, which surged 152 places to rank 233rd on the 2025 Fortune Global 500, becoming the fastest-rising automotive manufacturer in the global standings, the brand continues to build significant momentum worldwide. In 2025, the Group achieved cumulative sales of 2,806,393 vehicles, representing a year-on-year increase of 7.8%. Of these, new energy vehicle (NEV) sales totalled 903,847 units – a 54.9% year-on-year rise – while exports reached 1,344,020 units, up 17.4% year-on-year and setting a new annual export record for a Chinese automaker. By the end of December 2025, Chery Group’s global customer base had grown to more than 18.53 million users, including over 5.85 million overseas.
Job Overview
We are looking for a seasoned Public Relations Manager to lead the brand’s communications strategy in the UK. This is a ‘0-to-1’ role, offering a unique opportunity to shape the public image of a new global automotive brand from the ground up. You will work closely with internal teams and external partners to build brand awareness, manage media relations, and drive integrated communications across all channels.
Key Responsibilities:
- Strategic Leadership
- Develop and implement PR strategies to enhance brand awareness and reputation in the UK and global markets.
- Shape the brand narrative in alignment with LEPAS’ vision and business goals.
- Media & Content
- Build and maintain strong relationships with UK and international media.
- Lead the creation of press releases, media kits, and corporate communications in collaboration with agencies.
- Campaigns & Events
- Plan and execute high-impact media events including brand launches, press days, and exhibitions.
- Evaluate campaign performance and provide post-event insights and recommendations.
- Crisis & Cross-functional Collaboration
- Lead crisis communication efforts and support emergency response with strategic plans.
- Work closely with brand, digital, product, and aftersales teams to ensure integrated communications.
- Agency & Budget Management
- Manage external PR agencies, ensuring quality delivery and cost efficiency.
- Oversee budget planning and resource allocation.
Your Voice Matters
We are looking for someone who will bring their own perspective—someone who can help shape the future of LEPAS and contribute to building a brand that resonates with modern audiences.
Qualifications & Requirements
- Education
- Bachelor’s degree or above in Marketing, Communications, Business, Journalism, or a related field.
- Experience
- Minimum of 7 years of experience in public relations, corporate communications, or media relations within the automotive industry, OEM, or related sectors.
- Proven track record of successfully managing media relationships and executing integrated communications campaigns.
- Skills & Competencies
- Strong media network and demonstrated ability to secure positive coverage.
- Excellent written and verbal communication skills in English (additional languages are a plus).
- Strategic thinker with strong planning, coordination, and execution capabilities.
- Ability to work under pressure and manage multiple priorities in a fast-paced environment.
- Proactive, self-motivated, and comfortable with ambiguity—a true start-up mindset.
- Experience working with or within Chinese brands or corporate cultures is highly desirable.
PR Manager in London employer: LEPAS UK
LEPAS offers an exciting opportunity for a PR Manager to shape the public image of a pioneering global automotive brand in the UK. With a commitment to innovation and excellence, employees benefit from a dynamic work culture that encourages creativity and collaboration, alongside opportunities for professional growth within a rapidly expanding international company. Join us at LEPAS, where your voice truly matters in driving our brand forward in the new energy vehicle market.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and engage on social media. The more people you know, the better your chances of landing that PR Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns and media coverage. This will help us see your impact and creativity in action when you apply through our website.
✨Tip Number 3
Stay updated on industry trends! Follow automotive news and PR strategies to keep your knowledge fresh. This will not only impress us but also help you craft relevant pitches during interviews.
✨Tip Number 4
Practice makes perfect! Prepare for interviews by rehearsing answers to common PR questions and scenarios. We want to see how you handle pressure and think on your feet, so be ready to shine!
We think you need these skills to ace PR Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PR Manager role. Highlight your experience in public relations, especially within the automotive industry, and showcase any relevant campaigns you've led. We want to see how your skills align with our vision at LEPAS!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about shaping the public image of LEPAS. Share specific examples of your past successes in media relations and how you can bring that expertise to our team.
Showcase Your Media Connections:Since building relationships with media is key for this role, don’t forget to mention your existing media contacts. Let us know how you’ve leveraged these connections in previous roles to secure positive coverage and enhance brand visibility.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at LEPAS UK
✨Know Your Brand Inside Out
Before the interview, dive deep into LEPAS and Chery International. Understand their vision, values, and recent achievements. This will not only help you answer questions confidently but also show your genuine interest in the brand.
✨Prepare Your PR Success Stories
Think of specific examples from your past experience that highlight your skills in media relations and campaign management. Be ready to discuss how you've successfully shaped a brand's narrative or handled a crisis, as this is crucial for a PR Manager role.
✨Showcase Your Media Connections
Since building relationships with media is key, be prepared to talk about your existing media network. Mention any notable journalists or outlets you've worked with and how you can leverage these connections for LEPAS.
✨Demonstrate Strategic Thinking
During the interview, illustrate your ability to think strategically. Discuss how you would approach developing PR strategies for LEPAS in the UK market, considering both local nuances and global trends. This will showcase your fit for the '0-to-1' role.
