At a Glance
- Tasks: Lead media buying strategies across various channels and optimise campaign performance.
- Company: Dynamic automotive marketing agency with a focus on innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with a chance to work on exciting projects and trends.
- Why this job: Join a creative team and shape impactful media campaigns in the automotive industry.
- Qualifications: Bachelor’s degree in Marketing or related fields and 5+ years of media buying experience.
The predicted salary is between 36000 - 60000 € per year.
Responsibilities
- Lead the development and execution of integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
- Oversee and manage relationships with external media agencies, ensuring alignment with internal stakeholders across brand, product, and retail marketing teams.
- Conduct in-depth audience analysis and market research to guide data-driven, targeted media investments.
- Negotiate media rates, placements, and sponsorship deals to maximize efficiency, value, and effectiveness.
- Continuously monitor, optimize, and report on media campaign performance, leveraging real-time analytics and post-campaign evaluations to drive improvements.
- Manage and track substantial media budgets, ensuring expenditures stay within agreed limits while maximizing campaign ROI.
- Maintain compliance with industry standards, brand guidelines, and regulatory requirements, including SOX compliance.
- Stay ahead of evolving media trends, emerging technologies, and innovative channel opportunities within the UK automotive market.
- Prepare comprehensive post-buy analyses, highlighting performance insights, effectiveness, and actionable recommendations for future initiatives.
- Collaborate closely with senior management to inform strategic media investment decisions and contribute to quarterly business reviews and executive-level presentations.
Requirements
- Bachelor’s degree in Marketing, Advertising, Media, or related fields.
- 5+ years’ experience in media buying, preferably within automotive, FMCG, or agency settings.
- Demonstrated expertise managing large-scale, multi-channel media campaigns with proven results.
- In-depth knowledge of the UK media landscape, consumer behavior insights, and competitor benchmarking.
- Proficiency with media planning/buying platforms and analytical tools (e.g., Nielsen, Kantar, AdIntel, Google Ads, Meta, DV360).
- Exceptional negotiation and agency/vendor management capabilities.
- Strong analytical skills with a demonstrated ability to measure, report, and optimize media performance effectively.
- Proven experience in budget management, financial compliance, and ROI-driven campaign execution.
- Ability to multitask, maintain attention to detail, and deliver results under tight deadlines.
- Automotive industry experience highly desirable.
Media Buyer in London employer: LEPAS UK
As a leading player in the automotive sector, our company offers an exceptional work environment for Media Buyers, characterised by a collaborative culture that values innovation and creativity. Employees benefit from comprehensive professional development opportunities, competitive salaries, and a commitment to work-life balance, all while being at the forefront of media trends in the UK market. Join us to make a meaningful impact on our brand's visibility and success, surrounded by a team that is passionate about driving results.
StudySmarter Expert Advice🤫
We think this is how you could land Media Buyer in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend media events, and join relevant online groups. The more people you know, the better your chances of landing that Media Buyer role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your past media campaigns, including any impressive results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest media trends and tools. Be ready to discuss how you've used data-driven strategies in your previous roles to optimise campaigns.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining our team. It shows initiative and enthusiasm!
We think you need these skills to ace Media Buyer in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Media Buyer role. Highlight your experience in media buying, especially in automotive or FMCG sectors, and showcase any successful campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about media buying and how your background makes you the perfect fit for StudySmarter. Don’t forget to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills:Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Share examples of how you've used analytics tools to optimise campaigns and drive results. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at LEPAS UK
✨Know Your Media Landscape
Before the interview, dive deep into the UK media landscape. Familiarise yourself with current trends, key players, and emerging technologies. This will not only show your passion for the role but also demonstrate that you’re proactive and well-informed.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive media buying decisions. Bring along metrics or case studies that highlight your ability to optimise campaigns and improve ROI. This will help illustrate your analytical prowess and results-driven mindset.
✨Master the Art of Negotiation
Since negotiation is a key part of the role, be ready to share your experiences in negotiating media rates and placements. Think of a challenging negotiation you’ve faced and how you navigated it successfully. This will showcase your skills and confidence in managing vendor relationships.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. For instance, how would you handle a campaign that’s underperforming? Prepare structured responses that highlight your strategic thinking and ability to adapt to changing circumstances.
