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- Tasks: Train and support dealer sales teams to enhance performance and customer experience.
- Company: Join LEPAS, a cutting-edge brand from Chery Group UK, focused on innovation and elegance.
- Benefits: Competitive salary, travel opportunities, and a chance to shape the future of automotive training.
- Other info: Dynamic role with extensive travel across the UK and opportunities for professional development.
- Why this job: Be part of an exciting growth journey in the automotive industry and make a real impact.
- Qualifications: Experience in automotive sales training and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
About Us: LEPAS is the latest brand to be launched by Chery Group UK, following the unprecedented success of OMODA, JAECOO and Chery. Lepas is built around a clear mission: to define elegance in the new energy era, combining sophisticated design, advanced technology, and uncompromising safety to deliver a refined and confident driving experience for UK customers. Chery Group has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.
Position Overview: As part of the exciting growth of LEPAS in the UK, we are seeking a Dealer Training Specialist who supports and enhances sales performance across our dealer network. This field-based role is crucial in ensuring that our sales teams are well-equipped to deliver an exceptional customer experience, maintain high CSI scores, and exceed performance expectations. You will work closely with the Regional Sales Managers to deliver high-impact training and identify evolving training needs across the network.
Key Responsibilities:
- Support with the design and delivery of a comprehensive new starter training suite; conduct on-site induction training for existing and newly appointed dealerships.
- Deliver both face-to-face and virtual classroom training as part of the sales accreditation pathway.
- Provide engaging and informative training during new product launch events.
- Support the creation of engaging and effective training content in collaboration with the Retailer Training Manager, including eLearning modules and classroom materials.
- Provide intensive on-site training on the sales process, customer experience, and mystery shop performance to focus sites across the UK.
- Deliver bespoke, ad-hoc training – both in person and online – to support evolving business objectives (e.g., app enrolment or process rollouts).
- Work closely with the Retailer Training Manager and Regional Sales Managers to identify underperforming or new focus retailers and develop tailored training interventions.
- Participate in special projects and training initiatives as required by the business.
Requirements:
- Proven experience in sales training within the automotive industry (OEM or retail side).
- Strong understanding of automotive retail operations, including sales processes and customer satisfaction metrics.
- Excellent communication and presentation skills, with the ability to engage with a variety of learning styles.
- Ability to travel extensively across the UK (field-based role, approx. 3-4 days per week on the road).
- Comfortable working independently and collaboratively as part of a wider training and field team.
- Confident using digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office).
- A full UK driving license is essential.
Dealer Training Specialist employer: LEPAS UK
Contact Detail:
LEPAS UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dealer Training Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those connected to training and sales. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your training materials, presentations, and any successful projects you've led. This will give potential employers a taste of what you can bring to the table, especially in a role like Dealer Training Specialist.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand Lepas's mission and values, and think about how your experience aligns with their goals. Tailor your answers to show how you can enhance their dealer network and customer experience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Lepas. Don’t forget to follow up after applying to express your enthusiasm!
We think you need these skills to ace Dealer Training Specialist
Some tips for your application 🫡
Show Your Passion for Training: When writing your application, let us see your enthusiasm for training and development in the automotive industry. Share specific examples of how you've successfully trained others and improved their performance. We love to see candidates who are genuinely excited about helping others succeed!
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in sales training and automotive retail operations. Use keywords from the job description to show that you understand what we're looking for. This helps us see how you fit into our mission at Lepas.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Use bullet points where possible to make it easy for us to read through your qualifications and experiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us that you're proactive and keen to join our team at Lepas!
How to prepare for a job interview at LEPAS UK
✨Know Your Stuff
Make sure you brush up on your knowledge of the automotive industry, especially sales training. Understand the latest trends and challenges in the market, as well as the specifics of LEPAS and its mission. This will show that you're genuinely interested and prepared.
✨Showcase Your Training Skills
Prepare to discuss your previous experience in sales training. Have examples ready that demonstrate how you've successfully delivered training sessions, created engaging content, or improved sales performance. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Engage with Your Interviewers
During the interview, don’t just answer questions—engage with your interviewers. Ask insightful questions about their training processes and how they measure success. This shows that you’re not only interested in the role but also keen to contribute to their goals.
✨Be Ready to Adapt
Since this role involves tailoring training to different dealerships, be prepared to discuss how you would adapt your training style to meet various learning needs. Highlight any experience you have with different training formats, whether face-to-face or online, and how you can make them effective.