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- Tasks: Train and support dealer sales teams to enhance performance and customer experience.
- Company: Join the innovative Chery Group UK, launching the elegant Lepas brand.
- Benefits: Competitive salary, travel opportunities, and a chance to shape the future of automotive training.
- Other info: Field-based role with extensive travel across the UK and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving excellence in the automotive industry.
- Qualifications: Experience in sales training within the automotive sector and strong understanding of retail operations.
The predicted salary is between 40000 - 50000 £ per year.
Lepas is the latest brand to be launched by Chery Group UK, following the unprecedented success of OMODA, JAECOO and Chery. Lepas is built around a clear mission: to define elegance in the new energy era, combining sophisticated design, advanced technology, and uncompromising safety to deliver a refined and confident driving experience for UK customers.
Chery Group has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.
As part of the exciting growth of LEPAS in the UK, we are seeking a Dealer Training Specialist who supports and enhances sales performance across our dealer network. This field-based role is crucial in ensuring that our sales teams are well-equipped to deliver an exceptional customer experience, maintain high CSI scores, and exceed performance expectations.
You will work closely with the Regional Sales Managers to deliver high-impact training and identify evolving training needs across the network:
- Support with the design and delivery of a comprehensive new starter training suite; conduct on-site induction training for existing and newly appointed dealerships.
- Deliver both face-to-face and virtual classroom training as part of the sales accreditation pathway.
- Provide engaging and informative training during new product launch events.
- Support the creation of engaging and effective training content in collaboration with the Retailer Training Manager, including eLearning modules and classroom materials.
- Provide intensive on-site training on the sales process, customer experience, and mystery shop performance to focus sites across the UK.
- Deliver bespoke, ad-hoc training – both in person and online – to support evolving business objectives.
- Participate in special projects and training initiatives as required by the business.
Requirements:
- Proven experience in sales training within the automotive industry (OEM or retail side).
- Strong understanding of automotive retail operations, including sales processes and customer satisfaction metrics.
- Ability to travel extensively across the UK (field-based role, approx. 3-4 days per week on the road).
- Comfortable working independently and collaboratively as part of a wider training and field team.
- Confident using digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office).
- A full UK driving license is essential.
Dealer Training Officer employer: LEPAS UK
Contact Detail:
LEPAS UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dealer Training Officer
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those connected to Chery Group. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or hiring managers, be ready to demonstrate your training expertise. Bring examples of training materials you've created or share success stories from your previous roles to really make an impression.
✨Tip Number 3
Be proactive! If you see a job opening that excites you, don’t just wait for the application process. Reach out directly to the hiring manager or team members via LinkedIn. A friendly message expressing your interest can set you apart from the crowd.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in automotive sales training and digital learning tools. Consider taking a short course or attending webinars to boost your knowledge. This shows potential employers that you're committed to personal growth and staying ahead in the field.
We think you need these skills to ace Dealer Training Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Dealer Training Officer role. Highlight any relevant training or sales experience in the automotive industry, and don’t forget to mention your ability to work independently and as part of a team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the role and how your background aligns with Lepas's mission. Be sure to mention your experience with training and customer satisfaction metrics.
Showcase Your Digital Skills: Since the role involves using digital learning platforms, make sure to highlight your proficiency with tools like LMS and Articulate. If you’ve created eLearning content before, share that experience to show you’re ready to hit the ground running!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to see your application and get you into the process. Don’t miss out on this exciting opportunity!
How to prepare for a job interview at LEPAS UK
✨Know Your Stuff
Make sure you brush up on your knowledge of the automotive industry, especially sales training. Understand the latest trends and technologies in the sector, as well as Chery Group's mission and values. This will show that you're genuinely interested and prepared.
✨Showcase Your Training Skills
Be ready to discuss your previous experience in sales training. Prepare examples of how you've successfully delivered training sessions, created engaging content, or improved sales performance. Use specific metrics to highlight your impact.
✨Demonstrate Flexibility
Since this role involves extensive travel and adapting to different dealer needs, be prepared to talk about your ability to work independently and collaboratively. Share experiences where you've had to adjust your approach based on the audience or situation.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. This could include inquiries about the training programmes, the team dynamics, or how success is measured in the role. It shows you're proactive and keen to understand how you can contribute.