At a Glance
- Tasks: Manage and optimise PPC campaigns across multiple platforms for exciting brands.
- Company: Join LeoVegas Group, a leading innovator in the igaming industry.
- Benefits: Enjoy hybrid working, generous leave, and comprehensive healthcare.
- Other info: Work in a vibrant office near Leeds Train Station with great colleagues.
- Why this job: Be part of a dynamic team driving growth and innovation in digital marketing.
- Qualifications: 2-3 years of PPC experience; gaming industry knowledge is a plus.
The predicted salary is between 37800 - 46200 £ per year.
We are seeking an experienced PPC Manager to join our UK&I Media team. In this role, you will be responsible for planning and managing PPC (Web & App) strategies across multiple brands. You will play an instrumental role in driving new initiatives and projects to expand our activity and grow the channel within our local structure for the UK & Ireland.
You will be reporting directly to the PPC & App Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, AdTech teams and more. In order to drive successful campaigns, you will utilise all the latest solutions and tools from PPC platforms (including Apple Search Ads, Google Ads Web/App, Microsoft Ads and similar).
To succeed in this role, you need to be a self-driven and self-motivated individual - ready to take ownership of multiple accounts. You will drive growth across the accounts by implementing industry leading solutions, whilst working closely with the team and providing mentoring to other colleagues. The ideal candidate will be a positive and adaptable team player, with a problem-solving attitude, and excellent communication and presentation skills.
YOU WILL BE RESPONSIBLE FOR:
- Planning and managing a wide range of PPC (Web & App) campaigns hands-on across multiple platforms (including Apple Search Ads, Google Ads Web/App, Microsoft Ads and similar), for all verticals (casino, live casino, sports betting) and multiple brands.
- Analysing metrics from internal tools and platforms to track campaign performance, continuously optimising keyword targeting and bidding strategies across our accounts, while reporting on the results and achievements to the relevant stakeholders.
- Implementing new industry leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.
- Building strong relationships with our key partners including digital media agencies, external digital platform teams and tech vendors.
- Navigating complex web tracking and app attribution systems (including MMPs like Appsflyer and SKAdNetwork frameworks) by partnering with AdTech teams to maximise our measurement capabilities across the channel.
- Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned and utilise channel best practices.
- Staying ahead of platform updates, new ad formats, innovative targeting methods, and emerging media opportunities.
- Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets.
- Ensuring full compliance with regional advertising regulations and other compliance standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE:
- 2-3+ years of experience managing PPC campaigns across Web and/or App (client side or agency). App Marketing experience is preferred.
- Gaming industry experience will be considered a big plus.
- Hands-on experience working with some of the popular channel platforms and tools (Apple Search Ads, Google Ads Web/UAC and/or Microsoft Ads).
- Good knowledge of PPC best practices - from a technical perspective, through keyword optimisation, to performance delivery.
- Strong analytical mindset, confident in spotting opportunities for growth and with professional experience in using analytics tools (Tableau/Looker, Google Analytics, Appsflyer or similar).
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team.
- Fluent English is essential for this role, both written and spoken.
BENEFITS
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
- Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
Join us in our pride, we like to empower our teammates to find their roar and run with their wildest ideas. If you think you would be a good fit for the Leo pride - give us a roar!
PPC Manager - UK&I in Leeds employer: Leovegasgroup
At LeoVegas Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our Leeds office provides a vibrant environment where employees can thrive, with ample opportunities for professional growth and development in the fast-paced iGaming industry. Join us to be part of a team that values creativity, encourages new ideas, and rewards success, all while enjoying the benefits of working in a city known for its rich culture and community spirit.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager - UK&I in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Leovegasgroup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Leovegasgroup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Leovegasgroup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Leovegasgroup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Manager - UK&I in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Leovegasgroup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Leovegasgroup:Show us that you’ve done your homework! In your application, briefly mention what you admire about Leovegasgroup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Leovegasgroup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Leovegasgroup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Leovegasgroup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
