At a Glance
- Tasks: Lead creative casino campaigns that make a splash and drive growth.
- Company: Join LeoVegas Group, a dynamic team of innovators in the igaming industry.
- Benefits: Enjoy hybrid working, flexible hours, and unique workation opportunities.
- Other info: Be part of a vibrant culture with over 2000 trailblazers across 19 global offices.
- Why this job: Make an impact with bold campaigns in a fast-paced, creative environment.
- Qualifications: Experience in casino marketing and a knack for leading cross-functional teams.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a commercially sharp, creatively ambitious, and operationally excellent Senior Gaming Commercial Manager to lead the development of casino-led campaigns that make a splash in the market and grow our share through bold, unique, and performance-driven propositions. You will be responsible for the planning and execution of standout campaigns that showcase the best of our casino product and deliver clear commercial impact. Your role will be to create campaigns that are as creatively exciting as they are strategically sound. Working with a 3 to 12-month planning horizon, you will lead a cross-functional campaign development process in collaboration with Casino Product, CRM, Commercial Marketing, Media and Creative. You will shape a roadmap of casino propositions that cut through the noise, attract new players, drive engagement, and support the long-term growth of our casino business.
YOU WILL BE RESPONSIBLE FOR:
- Leading the end-to-end strategy and execution of all overt, content-led gaming promotions.
- Owning the overall generosity budget and management across initiatives.
- Acting as the UK and I market’s strategic voice into the Central Casino team regarding on-site merchandising, new game roadmap and positioning.
- Collaborating with the Central Casino team and Game Providers to build campaigns around new mechanics, exclusive content, or innovations in gameplay.
- Leading input into a promotional functionality roadmap.
- Briefing CRM, Creative, and Media teams to ensure campaigns are executed flawlessly and amplified across the right channels.
- Partnering with Analytics to assess performance, draw insights, and evolve the proposition strategy accordingly.
- Mentoring, coaching and developing a Commercial Executive in the team.
- Monitoring and keeping abreast of industry trends and competitor activity.
- Ensuring all activity adheres to regulatory standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Significant experience in casino marketing, product development, or campaign strategy, ideally within a regulated or highly competitive industry.
- A proven ability to develop and deliver creative, commercially successful campaigns that drive customer growth and engagement.
- Deep understanding of casino player behaviour, promotional mechanics, and revenue drivers.
- A bold, market-aware mindset with the instinct to identify moments to stand out and win attention.
- Experience leading cross-functional campaign development.
- Highly organised, with strong prioritisation skills and experience managing multiple campaigns in parallel.
- Confident in using data to measure performance and guide optimisation.
- A strong team leader, capable of motivating and developing others while holding a high bar for creative and commercial output.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year.
Senior Gaming Commercial Manager employer: LeoVegas
At LeoVegas Group, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture. As a Senior Gaming Commercial Manager, you will thrive in a dynamic environment where creativity meets strategy, with ample opportunities for professional growth and mentorship. Our hybrid working model and unique benefits like the Workation programme ensure that you can balance your career with personal adventures, making LeoVegas not just a workplace, but a community of passionate individuals dedicated to leading the igaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Gaming Commercial Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for campaigns or strategies that could work for the company. This not only demonstrates your passion but also shows that you’re already thinking about how to make an impact.
✨Tip Number 3
Be data-savvy! Brush up on your analytical skills and be ready to discuss how you’ve used data to drive campaign success in the past. Companies love candidates who can back up their creative ideas with solid numbers.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your enthusiasm for the role. Plus, it’s the best way to ensure your application gets the attention it deserves!
We think you need these skills to ace Senior Gaming Commercial Manager
Some tips for your application 🫡
Showcase Your Creativity:When writing your application, let your creative side shine! We want to see how you can think outside the box and come up with bold ideas that align with our casino-led campaigns. Use examples from your past experiences to illustrate your innovative approach.
Be Commercially Sharp:Make sure to highlight your commercial acumen in your application. We’re looking for someone who understands the ins and outs of casino marketing and can drive customer growth. Share specific achievements that demonstrate your ability to deliver commercially successful campaigns.
Demonstrate Cross-Functional Collaboration:Since this role involves working with various teams, it’s crucial to show us your experience in cross-functional collaboration. Talk about how you've successfully partnered with different departments to execute campaigns and achieve common goals.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at LeoVegas
✨Know Your Campaigns
Before the interview, dive deep into the company's recent casino campaigns. Understand what made them successful or not, and be ready to discuss how you would approach similar projects. This shows your genuine interest and gives you a chance to showcase your strategic thinking.
✨Showcase Your Data Skills
Since data-driven decisions are crucial in this role, prepare examples of how you've used analytics to shape campaign strategies in the past. Be specific about the metrics you tracked and the insights you gained, as this will demonstrate your ability to optimise performance.
✨Be Bold and Creative
This position calls for creativity, so don’t shy away from sharing your bold ideas during the interview. Think of unique campaign concepts that could resonate with players and be prepared to explain how they align with the company’s goals. Your passion for innovative marketing will stand out!
✨Prepare for Cross-Functional Collaboration
Given the collaborative nature of the role, think of examples where you've successfully worked with different teams. Highlight your communication skills and how you’ve led cross-functional projects, as this will show you can effectively manage diverse inputs to create standout campaigns.
