At a Glance
- Tasks: Lead creative casino campaigns that make a splash and drive growth.
- Company: Join LeoVegas Group, a dynamic team of innovators in the igaming industry.
- Benefits: Enjoy hybrid working, generous leave, healthcare, and a wellbeing allowance.
- Other info: Be part of a vibrant culture with regular social events and career development.
- Why this job: Make an impact with bold campaigns in a fast-paced, fun environment.
- Qualifications: Experience in casino marketing and a knack for creative campaign strategy.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a commercially sharp, creatively ambitious, and operationally excellent Senior Gaming Commercial Manager to lead the development of casino-led campaigns that make a splash in the market and grow our share through bold, unique, and performance-driven propositions. You will be responsible for the planning and execution of standout campaigns that showcase the best of our casino product and deliver clear commercial impact. Your role will be to create campaigns that are as creatively exciting as they are strategically sound. Working with a 3 to 12-month planning horizon, you will lead a cross-functional campaign development process in collaboration with Casino Product, CRM, Commercial Marketing, Media and Creative. You will shape a roadmap of casino propositions that cut through the noise, attract new players, drive engagement, and support the long-term growth of our casino business.
YOU WILL BE RESPONSIBLE FOR:
- Leading the end-to-end strategy and execution of all overt, content-led gaming promotions.
- Owning the overall generosity budget and management across initiatives.
- Acting as the UK and I market’s strategic voice into the Central Casino team regarding on-site merchandising, new game roadmap and positioning.
- Collaborating with the Central Casino team and Game Providers to build campaigns around new mechanics, exclusive content, or innovations in gameplay.
- Leading input into a promotional functionality roadmap.
- Briefing CRM, Creative, and Media teams to ensure campaigns are executed flawlessly and amplified across the right channels.
- Partnering with Analytics to assess performance, draw insights, and evolve the proposition strategy accordingly.
- Mentoring, coaching and developing a Commercial Executive in the team.
- Monitoring and keeping abreast of industry trends and competitor activity.
- Ensuring all activity adheres to regulatory standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Significant experience in casino marketing, product development, or campaign strategy, ideally within a regulated or highly competitive industry.
- A proven ability to develop and deliver creative, commercially successful campaigns that drive customer growth and engagement.
- Deep understanding of casino player behaviour, promotional mechanics, and revenue drivers.
- A bold, market-aware mindset with the instinct to identify moments to stand out and win attention.
- Experience leading cross-functional campaign development.
- Highly organised, with strong prioritisation skills and experience managing multiple campaigns in parallel.
- Confident in using data to measure performance and guide optimisation.
- A strong team leader, capable of motivating and developing others while holding a high bar for creative and commercial output.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts.
- And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar!
Senior Gaming Commercial Manager in Newcastle upon Tyne employer: LeoVegas
At LeoVegas Group, we pride ourselves on fostering a vibrant and innovative work culture that empowers our employees to thrive. As a Senior Gaming Commercial Manager, you will enjoy a hybrid working model, generous leave policies, and comprehensive healthcare benefits, all while collaborating with a talented team in a fast-paced environment. With ample opportunities for professional growth and a commitment to employee wellbeing, LeoVegas is the perfect place for those looking to make a significant impact in the igaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Gaming Commercial Manager in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly!
✨Tip Number 2
Show off your creativity! When you land an interview, come prepared with ideas for campaigns or strategies that could work for their casino products. This not only demonstrates your passion but also shows you’re already thinking about how to make an impact.
✨Tip Number 3
Be data-savvy! Brush up on your analytical skills and be ready to discuss how you’ve used data to drive campaign success in the past. Employers love candidates who can back up their creative ideas with solid numbers.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It’s the best way to ensure it gets noticed by the right people. Plus, you’ll get a feel for our culture and values right from the start!
We think you need these skills to ace Senior Gaming Commercial Manager in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Creative Side:When applying for the Senior Gaming Commercial Manager role, let your creativity shine through in your written application. Share examples of past campaigns you've led that were not only successful but also innovative and bold. We want to see how you think outside the box!
Be Commercially Sharp:Make sure to highlight your commercial acumen in your application. Discuss your experience with budget management and how you've driven revenue growth through strategic campaign planning. We’re looking for someone who can demonstrate a clear understanding of casino player behaviour and revenue drivers.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Show us how your background aligns with our needs, especially in leading cross-functional teams and executing standout campaigns.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values before you hit 'send'!
How to prepare for a job interview at LeoVegas
✨Know Your Campaigns
Before the interview, dive deep into the company's recent casino campaigns. Understand what made them successful and be ready to discuss how you would build on that success. This shows your genuine interest and gives you a chance to showcase your strategic thinking.
✨Showcase Your Data Skills
Be prepared to talk about how you've used data in past roles to drive campaign performance. Bring examples of how you've assessed results and adapted strategies accordingly. This will demonstrate your analytical mindset, which is crucial for the Senior Gaming Commercial Manager role.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various teams, share specific examples of how you've successfully led cross-functional projects. Discuss any challenges you faced and how you overcame them, as this will illustrate your leadership and teamwork skills.
✨Stay Ahead of Industry Trends
Research current trends in the gaming industry and be ready to discuss how they could impact the company's strategy. Showing that you're proactive and knowledgeable about the market will set you apart as a candidate who can contribute to innovative campaigns.
