At a Glance
- Tasks: Lead brand health initiatives and drive awareness through creative marketing campaigns.
- Company: Dynamic company focused on innovative marketing strategies and brand growth.
- Benefits: Hybrid working, generous leave, healthcare, wellbeing allowance, and fun workplace culture.
- Other info: Exciting opportunities for professional growth and a vibrant social culture.
- Why this job: Make a real impact on brand strategy and customer engagement in a fast-paced environment.
- Qualifications: Proven experience in brand marketing, strategic thinking, and team management.
The predicted salary is between 60000 - 80000 € per year.
About the Role
The Head of Marketing will own and lead our brand health agenda, with a clear mandate to grow brand awareness and consideration in order to raise the ceiling on new customer acquisition and grow our overall share of the market. This role is accountable for defining and delivering our ATL marketing proposition end-to-end. From creative strategy and messaging, through to the execution of large-scale brand campaigns, you will ensure our brand shows up consistently, distinctively and effectively across all external touchpoints. You will work closely with internal media, brand and creative teams, alongside external brand and creative agencies, to deliver integrated campaigns that ladder into the key drivers of brand consideration. You will also play a critical role in aggregating and aligning activity delivered by other teams, particularly Sports and Casino, ensuring a joined-up story across brand, acquisition and existing customer messaging. A key part of the role will be working in partnership with the Sponsorships teams to ensure all branding, messaging and activations delivered through sponsorship platforms align to an overarching marketing strategy designed to improve brand health. The role will have line management responsibility for the Organic Social and Marketing Planning functions, both currently small but strategically important capabilities within the wider marketing organisation.
You Will Be Responsible For
- Owning overall brand health, with a primary focus on improving awareness and consideration to support long-term customer growth
- Defining and leading our ATL strategy, including creative direction, messaging frameworks and campaign architecture
- Ensuring all external brand messaging is consistent, cohesive and clearly ladders into agreed drivers of brand consideration
- Leading the development and delivery of large-scale ATL campaigns, working closely with internal media, brand and creative teams
- Managing relationships with external brand and creative agencies, setting clear briefs, standards and expectations
- Working closely with the Sponsorships teams to ensure brand presence, messaging and activations through sponsorships are aligned to the wider marketing and brand strategy
- Aggregating and aligning campaigns delivered by Sports and Casino commercial teams to ensure a joined-up external narrative
- Working to align brand-led, acquisition-focused and existing customer messaging wherever possible
- Providing strategic direction and support to the Organic Social function, ensuring social activity reinforces broader brand messaging
- Owning the marketing planning function, ensuring clear articulation, prioritisation and sequencing of major brand and marketing initiatives
- Using brand tracking, research and insight to inform strategy, measure effectiveness and continuously refine our approach
- Acting as a senior marketing leader and partner across the business, influencing stakeholders and championing brand thinking
Our Successful Candidate Will Have the Following
- Proven experience leading brand and ATL marketing at scale, ideally within a fast-paced or highly competitive environment
- A strong understanding of brand health metrics, particularly awareness and consideration, and how they link to commercial outcomes
- Demonstrable experience shaping creative strategy and messaging, and translating this into impactful campaigns
- Experience working with both internal teams and external agencies to deliver high-quality brand work
- Experience collaborating with sponsorship or partnership teams to deliver coherent, brand-led activations
- The ability to bring clarity and coherence across multiple workstreams and stakeholders
- Strong strategic thinking combined with the ability to execute and deliver
- Confidence operating at a senior level, influencing and aligning stakeholders across different teams
- Experience managing small, specialist teams and getting outsized impact from limited resource
- A clear passion for brand building, storytelling and long-term value creation
Benefits
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
- Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future - We match pension contributions up to 6%.
- Comprehensive healthcare - BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience - Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you’ll love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families - Up to 6 months of full pay for maternity leave.
- Stay active & save money - Cycle-to-work scheme and gym discounts.
- And there’s more - We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
Head of Marketing in Newcastle upon Tyne employer: LeoVegas
As the Head of Marketing, you will thrive in a dynamic and supportive environment that prioritises brand health and customer growth. With a strong emphasis on employee wellbeing, our hybrid working model, generous leave policies, and comprehensive healthcare benefits ensure a balanced work-life experience. Join a vibrant team where your creativity and strategic thinking will be valued, and enjoy unique perks like Workation opportunities and regular social events that foster a collaborative and enjoyable workplace culture.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend marketing events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and creative strategies. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s brand health and recent campaigns. Be ready to discuss how you can contribute to their goals and improve brand awareness. Tailor your answers to show you understand their unique challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Head of Marketing in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Passion for Branding:When you write your application, let your enthusiasm for brand building shine through. We want to see how you connect with our mission and how your experience aligns with our goals in improving brand health.
Tailor Your Messaging:Make sure to customise your application to reflect the specific requirements of the Head of Marketing role. Highlight your experience with ATL marketing and how you've successfully led campaigns that resonate with target audiences.
Be Clear and Concise:We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at LeoVegas
✨Know Your Brand Metrics
Before the interview, brush up on brand health metrics like awareness and consideration. Be ready to discuss how these metrics link to commercial outcomes, as this will show your understanding of the role's core responsibilities.
✨Showcase Your Campaign Success
Prepare specific examples of large-scale ATL campaigns you've led. Highlight your creative strategy, messaging frameworks, and how you executed these campaigns effectively. This will demonstrate your hands-on experience and strategic thinking.
✨Collaborate Like a Pro
Think about times you've worked with both internal teams and external agencies. Be ready to share how you managed these relationships to deliver high-quality brand work, especially in partnership with sponsorship teams.
✨Bring Clarity to Complexity
The role requires aligning multiple workstreams and stakeholders. Prepare to discuss how you've successfully brought clarity and coherence to complex projects in the past, showcasing your ability to influence and align diverse teams.
