At a Glance
- Tasks: Lead creative casino campaigns that make a splash and drive growth.
- Company: Dynamic gaming company with a focus on innovation and collaboration.
- Benefits: Hybrid working, generous leave, healthcare, and wellbeing allowance.
- Other info: Exciting workplace culture with regular social events and career development opportunities.
- Why this job: Make an impact in the gaming industry with bold, unique campaigns.
- Qualifications: Experience in casino marketing and campaign strategy, with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a commercially sharp, creatively ambitious, and operationally excellent Senior Gaming Commercial Manager to lead the development of casino-led campaigns that make a splash in the market and grow our share through bold, unique, and performance‑driven propositions. You will be responsible for the planning and execution of standout campaigns that showcase the best of our casino product and deliver clear commercial impact. Your role will be to create campaigns that are as creatively exciting as they are strategically sound.
Working with a 3 to 12‑month planning horizon, you will lead a cross‑functional campaign development process in collaboration with Casino Product, CRM, Commercial Marketing, Media and Creative. You will shape a roadmap of casino propositions that cut through the noise, attract new players, drive engagement, and support the long‑term growth of our casino business.
YOU WILL BE RESPONSIBLE FOR:
- Leading the end‑to‑end strategy and execution of all overt, content‑led gaming promotions.
- Owning the overall generosity budget and management across initiatives.
- Acting as the UK&I market’s strategic voice into the Central Casino team regarding on‑site merchandising, new game roadmap and positioning.
- Collaborating with the Central Casino team and Game Providers to build campaigns around new mechanics, exclusive content, or innovations in gameplay.
- Leading input into a promotional functionality roadmap.
- Briefing CRM, Creative, and Media teams to ensure campaigns are executed flawlessly and amplified across the right channels.
- Partnering with Analytics to assess performance, draw insights, and evolve the proposition strategy accordingly.
- Mentoring, coaching and developing a Commercial Executive in the team.
- Monitoring and keeping abreast of industry trends and competitor activity.
- Ensuring all activity adheres to regulatory standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Significant experience in casino marketing, product development, or campaign strategy, ideally within a regulated or highly competitive industry.
- A proven ability to develop and deliver creative, commercially successful campaigns that drive customer growth and engagement.
- Deep understanding of casino player behaviour, promotional mechanics, and revenue drivers.
- A bold, market‑aware mindset with the instinct to identify moments to stand out and win attention.
- Experience leading cross‑functional campaign development.
- Highly organised, with strong prioritisation skills and experience managing multiple campaigns in parallel.
- Confident in using data to measure performance and guide optimisation.
- A strong team leader, capable of motivating and developing others while holding a high bar for creative and commercial output.
BENEFITS
- Hybrid working — 3 days per week at the office, with flexibility for 2 days at home.
- Workation — Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge — 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future — We match pension contributions up to 6%.
- Comprehensive healthcare — BUPA coverage, including pre‑existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance — £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience — Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
- A social culture you’ll love — Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families — Up to 6 months of full pay for maternity leave.
- Stay active & save money — Cycle‑to‑work scheme and gym discounts to keep you moving.
- Work in style — at our newly renovated offices at Tailors Corner are just a 2‑minute walk from Leeds Train Station.
- And there’s more… — We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
Senior Gaming Commercial Manager in Leeds employer: LeoVegas
Join a dynamic and innovative team as a Senior Gaming Commercial Manager, where your creativity and strategic insight will drive impactful casino campaigns in a vibrant work environment. With a strong focus on employee wellbeing, hybrid working options, and generous benefits including a comprehensive healthcare plan and a supportive culture, this role offers not just a job, but a pathway to professional growth and a fulfilling career in the heart of Leeds. Experience a workplace that values collaboration, creativity, and fun, making it an exceptional employer for those looking to make a mark in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Gaming Commercial Manager in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for campaigns or strategies that could elevate their casino offerings. This not only demonstrates your passion but also shows you’re already thinking about how to make an impact.
✨Tip Number 3
Be data-savvy! Brush up on your analytics skills and be ready to discuss how you’ve used data to drive campaign success in the past. Companies love candidates who can back up their creative ideas with solid numbers.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It’s the best way to ensure it gets noticed by the right people. Plus, you’ll get a feel for our culture and values right from the start!
We think you need these skills to ace Senior Gaming Commercial Manager in Leeds
Some tips for your application 🫡
Showcase Your Creativity:When you're writing your application, let your creative side shine! We want to see how you can think outside the box and come up with bold ideas that could make a splash in the gaming world.
Be Commercially Sharp:Make sure to highlight your experience in developing commercially successful campaigns. We’re looking for someone who understands the ins and outs of casino marketing, so don’t hold back on sharing your achievements!
Tailor Your Application:Take the time to tailor your application to our job description. Mention specific skills and experiences that align with what we’re looking for, especially around campaign strategy and cross-functional collaboration.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at LeoVegas
✨Know Your Campaigns
Before the interview, dive deep into the company's recent casino campaigns. Understand what made them successful and be ready to discuss how you would build on that success. This shows your genuine interest and gives you a chance to showcase your strategic thinking.
✨Showcase Your Data Skills
Be prepared to talk about how you've used data in past roles to drive campaign performance. Bring examples of how you've assessed results and adapted strategies accordingly. This will demonstrate your analytical mindset, which is crucial for the Senior Gaming Commercial Manager role.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various teams, share specific examples of how you've successfully led cross-functional projects. Discuss the challenges you faced and how you overcame them, showcasing your leadership and teamwork skills.
✨Stay Ahead of Industry Trends
Research current trends in the gaming industry and be ready to discuss how they could impact the company's strategy. Showing that you're proactive and knowledgeable about the market will set you apart as a candidate who can drive innovative campaigns.
