At a Glance
- Tasks: Lead brand health initiatives and drive customer acquisition through innovative marketing strategies.
- Company: Dynamic company focused on brand growth and market share expansion.
- Benefits: Hybrid working, workation opportunities, and a supportive team environment.
- Other info: Join a passionate team dedicated to storytelling and long-term value creation.
- Why this job: Make a real impact on brand awareness and shape creative campaigns.
- Qualifications: Proven experience in brand marketing and strong strategic thinking skills.
The predicted salary is between 60000 - 80000 € per year.
About the Role
The Head of Marketing will own and lead our brand health agenda, with a clear mandate to grow brand awareness and consideration in order to raise the ceiling on new customer acquisition and grow our overall share of the market. This role is accountable for defining and delivering our ATL marketing proposition end-to-end. From creative strategy and messaging, through to the execution of large-scale brand campaigns, you will ensure our brand shows up consistently, distinctively and effectively across all external touchpoints.
You will work closely with internal media, brand and creative teams, alongside external brand and creative agencies, to deliver integrated campaigns that ladder into the key drivers of brand consideration. You will also play a critical role in aggregating and aligning activity delivered by other teams, particularly Sports and Casino, ensuring a joined-up story across brand, acquisition and existing customer messaging. A key part of the role will be working in partnership with the Sponsorships teams to ensure all branding, messaging and activations delivered through sponsorship platforms align to an overarching marketing strategy designed to improve brand health.
The role will have line management responsibility for the Organic Social and Marketing Planning functions, both currently small but strategically important capabilities within the wider marketing organisation.
You Will Be Responsible For
- Owning overall brand health, with a primary focus on improving awareness and consideration to support long-term customer growth
- Defining and leading our ATL strategy, including creative direction, messaging frameworks and campaign architecture
- Ensuring all external brand messaging is consistent, cohesive and clearly ladders into agreed drivers of brand consideration
- Leading the development and delivery of large-scale ATL campaigns, working closely with internal media, brand and creative teams
- Managing relationships with external brand and creative agencies, setting clear briefs, standards and expectations
- Working closely with the Sponsorships teams to ensure brand presence, messaging and activations through sponsorships are aligned to the wider marketing and brand strategy
- Aggregating and aligning campaigns delivered by Sports and Casino commercial teams to ensure a joined-up external narrative
- Working to align brand-led, acquisition-focused and existing customer messaging wherever possible
- Providing strategic direction and support to the Organic Social function, ensuring social activity reinforces broader brand messaging
- Owning the marketing planning function, ensuring clear articulation, prioritisation and sequencing of major brand and marketing initiatives
- Using brand tracking, research and insight to inform strategy, measure effectiveness and continuously refine our approach
- Acting as a senior marketing leader and partner across the business, influencing stakeholders and championing brand thinking
Our Successful Candidate Will Have the Following
- Proven experience leading brand and ATL marketing at scale, ideally within a fast-paced or highly competitive environment
- A strong understanding of brand health metrics, particularly awareness and consideration, and how they link to commercial outcomes
- Demonstrable experience shaping creative strategy and messaging, and translating this into impactful campaigns
- Experience working with both internal teams and external agencies to deliver high-quality brand work
- Experience collaborating with sponsorship or partnership teams to deliver coherent, brand-led activations
- The ability to bring clarity and coherence across multiple workstreams and stakeholders
- Strong strategic thinking combined with the ability to execute and deliver
- Confidence operating at a senior level, influencing and aligning stakeholders across different teams
- Experience managing small, specialist teams and getting outsized impact from limited resource
- A clear passion for brand building, storytelling and long-term value creation
Benefits
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
- Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year
Head of Marketing employer: LeoVegas
As the Head of Marketing, you will join a dynamic and innovative team that prioritises brand health and customer growth in a fast-paced environment. Our company fosters a collaborative work culture, offering hybrid working options and unique benefits like the Workation programme, allowing you to blend work with adventure. With a strong focus on employee development and strategic leadership opportunities, we empower our team members to make a meaningful impact on our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to walk in with confidence, so practice common interview questions and have your own ready. Show them you’re not just a fit for the role, but for the team too!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We believe a little courtesy can make a big difference.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly can sometimes give you an edge over other candidates. Let’s get you that job!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion for Branding:When you're writing your application, let your enthusiasm for brand building shine through. We want to see how you connect with our mission and how your experience aligns with our goals in improving brand health.
Tailor Your Experience:Make sure to highlight your relevant experience in leading ATL marketing campaigns. We’re looking for specific examples that demonstrate your ability to create impactful strategies and messaging that resonate with audiences.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. This will help us quickly understand how you can contribute to our team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at LeoVegas
✨Know Your Brand Metrics
Before the interview, brush up on brand health metrics like awareness and consideration. Be ready to discuss how these metrics link to commercial outcomes, as this will show your understanding of the role's core responsibilities.
✨Showcase Your Campaign Successes
Prepare specific examples of large-scale ATL campaigns you've led. Highlight your creative strategy, messaging frameworks, and the impact these had on brand growth. This will demonstrate your hands-on experience and strategic thinking.
✨Collaborate Like a Pro
Think about times you've worked with internal teams and external agencies. Be ready to share how you managed relationships and set clear expectations to deliver high-quality brand work. This will showcase your ability to align multiple stakeholders.
✨Passion for Storytelling
Express your passion for brand building and storytelling during the interview. Share your vision for long-term value creation and how you can contribute to the company's brand health agenda. This enthusiasm can set you apart from other candidates.
