At a Glance
- Tasks: Lead creative casino campaigns that make a splash and drive growth.
- Company: Join LeoVegas UK, a leader in the gaming industry with a vibrant culture.
- Benefits: Enjoy hybrid working, generous leave, healthcare, and a wellbeing allowance.
- Other info: Collaborate with talented teams and enjoy regular social events.
- Why this job: Make an impact in a dynamic environment while developing your career.
- Qualifications: Experience in casino marketing and a knack for creative campaign strategy.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a commercially sharp, creatively ambitious, and operationally excellent Senior Gaming Commercial Manager to lead the development of casino-led campaigns that make a splash in the market and grow our share through bold, unique, and performance-driven propositions. You will be responsible for the planning and execution of standout campaigns that showcase the best of our casino product and deliver clear commercial impact. Your role will be to create campaigns that are as creatively exciting as they are strategically sound. Working with a 3 to 12-month planning horizon, you will lead a cross‑functional campaign development process in collaboration with Casino Product, CRM, Commercial Marketing, Media and Creative. You will shape a roadmap of casino propositions that cut through the noise, attract new players, drive engagement, and support the long‑term growth of our casino business.
YOU WILL BE RESPONSIBLE FOR:
- Leading the end‑to‑end strategy and execution of all overt, content‑led gaming promotions.
- Owning the overall generosity budget and management across initiatives.
- Acting as the UK&I market's strategic voice into the Central Casino team regarding on‑site merchandising, new game roadmap and positioning.
- Collaborating with the Central Casino team and Game Providers to build campaigns around new mechanics, exclusive content, or innovations in gameplay.
- Leading input into a promotional functionality roadmap.
- Briefing CRM, Creative, and Media teams to ensure campaigns are executed flawlessly and amplified across the right channels.
- Partnering with Analytics to assess performance, draw insights, and evolve the proposition strategy accordingly.
- Mentoring, coaching and developing a Commercial Executive in the team.
- Monitoring and keeping abreast of industry trends and competitor activity.
- Ensuring all activity adheres to regulatory standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Significant experience in casino marketing, product development, or campaign strategy, ideally within a regulated or highly competitive industry.
- A proven ability to develop and deliver creative, commercially successful campaigns that drive customer growth and engagement.
- Deep understanding of casino player behaviour, promotional mechanics, and revenue drivers.
- A bold, market‑aware mindset with the instinct to identify moments to stand out and win attention.
- Experience leading cross‑functional campaign development.
- Highly organised, with strong prioritisation skills and experience managing multiple campaigns in parallel.
- Confident in using data to measure performance and guide optimisation.
- A strong team leader, capable of motivating and developing others while holding a high bar for creative and commercial output.
BENEFITS
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre‑existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you'll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle‑to‑work scheme and gym discounts.
- And there's more… We'll share even more perks related to your role when you chat with our Talent Acquisition team!
Senior Gaming Commercial Manager employer: LeoVegas UK
At LeoVegas UK, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture. Our commitment to employee growth is evident through our mentorship programmes and the opportunity to lead exciting campaigns in the dynamic gaming industry. With benefits like hybrid working, generous leave, and a focus on wellbeing, we ensure our team thrives both professionally and personally in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Gaming Commercial Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend gaming events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Gaming Commercial Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring examples of past campaigns you've led. We want to see how you’ve made a splash in the market and how you can do it again for them.
✨Tip Number 3
Be ready to discuss data! Brush up on how you’ve used analytics to drive campaign success. We love candidates who can back up their strategies with solid numbers and insights, especially in a competitive industry like gaming.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for bold, market-aware minds to join our team!
We think you need these skills to ace Senior Gaming Commercial Manager
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, don't hold back on showcasing your creativity! We want to see how you can think outside the box and come up with bold ideas that align with our casino-led campaigns.
Highlight Your Experience:Make sure to emphasise your significant experience in casino marketing or campaign strategy. We’re looking for someone who has a proven track record of delivering commercially successful campaigns, so let us know what you've achieved!
Be Data-Driven:We love candidates who can use data to guide their decisions. In your application, share examples of how you've used analytics to measure performance and optimise campaigns. It shows us you're not just creative, but also strategic!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at LeoVegas UK
✨Know Your Campaigns
Before the interview, dive deep into LeoVegas' recent casino campaigns. Understand what made them successful and think about how you could enhance them. This shows your genuine interest and gives you a solid foundation to discuss your ideas.
✨Showcase Your Data Skills
Be ready to talk about how you've used data in past roles to drive campaign success. Prepare specific examples where your insights led to improved performance. This will demonstrate your analytical mindset, which is crucial for the role.
✨Emphasise Cross-Functional Collaboration
Since this role involves working with various teams, come prepared with examples of how you've successfully collaborated across departments. Highlight your communication skills and how you’ve led projects that required input from multiple stakeholders.
✨Stay Ahead of Industry Trends
Research current trends in the gaming industry and be ready to discuss how they could impact LeoVegas. Showing that you're proactive about industry knowledge will impress the interviewers and position you as a forward-thinking candidate.
