At a Glance
- Tasks: Lead bold casino campaigns that make a splash and drive growth.
- Company: Join LeoVegas UK, a leader in innovative gaming experiences.
- Benefits: Hybrid work, generous leave, healthcare, and wellbeing allowance.
- Other info: Enjoy a vibrant workplace culture with fun team events.
- Why this job: Make an impact with creative campaigns in a dynamic industry.
- Qualifications: Experience in casino marketing and campaign strategy required.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a commercially sharp, creatively ambitious, and operationally excellent Senior Gaming Commercial Manager to lead the development of casino-led campaigns that make a splash in the market and grow our share through bold, unique, and performance-driven propositions. You will be responsible for the planning and execution of standout campaigns that showcase the best of our casino product and deliver clear commercial impact. Your role will be to create campaigns that are as creatively exciting as they are strategically sound.
Working with a 3 to 12-month planning horizon, you will lead a cross‑functional campaign development process in collaboration with Casino Product, CRM, Commercial Marketing, Media and Creative. You will shape a roadmap of casino propositions that cut through the noise, attract new players, drive engagement, and support the long‑term growth of our casino business.
YOU WILL BE RESPONSIBLE FOR:
- Leading the end‑to‑end strategy and execution of all overt, content‑led gaming promotions.
- Owning the overall generosity budget and management across initiatives.
- Acting as the UK&I market's strategic voice into the Central Casino team regarding on‑site merchandising, new game roadmap and positioning.
- Collaborating with the Central Casino team and Game Providers to build campaigns around new mechanics, exclusive content, or innovations in gameplay.
- Leading input into a promotional functionality roadmap.
- Briefing CRM, Creative, and Media teams to ensure campaigns are executed flawlessly and amplified across the right channels.
- Partnering with Analytics to assess performance, draw insights, and evolve the proposition strategy accordingly.
- Mentoring, coaching and developing a Commercial Executive in the team.
- Monitoring and keeping abreast of industry trends and competitor activity.
- Ensuring all activity adheres to regulatory standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Significant experience in casino marketing, product development, or campaign strategy, ideally within a regulated or highly competitive industry.
- A proven ability to develop and deliver creative, commercially successful campaigns that drive customer growth and engagement.
- Deep understanding of casino player behaviour, promotional mechanics, and revenue drivers.
- A bold, market‑aware mindset with the instinct to identify moments to stand out and win attention.
- Experience leading cross‑functional campaign development.
- Highly organised, with strong prioritisation skills and experience managing multiple campaigns in parallel.
- Confident in using data to measure performance and guide optimisation.
- A strong team leader, capable of motivating and developing others while holding a high bar for creative and commercial output.
BENEFITS
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre‑existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you'll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle‑to‑work scheme and gym discounts.
- And there's more… We'll share even more perks related to your role when you chat with our Talent Acquisition team!
Senior Gaming Commercial Lead — Bold Casino Campaigns employer: LeoVegas UK
At LeoVegas UK, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in a vibrant work environment. Our hybrid working model, generous leave policies, and comprehensive healthcare benefits ensure that our employees thrive both personally and professionally. With ample opportunities for growth and a supportive culture that celebrates achievements, we are committed to making your career journey as rewarding as the campaigns you will lead.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Gaming Commercial Lead — Bold Casino Campaigns
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those at LeoVegas or similar companies. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with bold ideas for casino campaigns. Share your vision on how you’d make a splash in the market. This will demonstrate your passion and strategic thinking.
✨Tip Number 3
Be data-savvy! Brush up on your analytics skills and be ready to discuss how you’ve used data to drive campaign success in the past. Employers love candidates who can back their ideas with solid insights and performance metrics.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the LeoVegas team. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Gaming Commercial Lead — Bold Casino Campaigns
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, don't hold back on showcasing your creativity! We want to see how you can think outside the box and come up with bold ideas that align with our casino campaigns. Use examples from your past experiences to illustrate your creative flair.
Be Commercially Sharp:Make sure to highlight your commercial acumen in your application. We’re looking for someone who understands the ins and outs of casino marketing and can drive customer growth. Share specific achievements that demonstrate your ability to deliver commercially successful campaigns.
Tailor Your Application:Take the time to tailor your application to the role. We love seeing candidates who understand our business and the gaming industry. Mention how your skills and experiences directly relate to the responsibilities outlined in the job description.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at LeoVegas UK
✨Know Your Campaigns
Before the interview, dive deep into LeoVegas' recent casino campaigns. Understand what made them successful and think about how you could contribute to future projects. This shows your genuine interest and helps you speak their language.
✨Showcase Your Creativity
Prepare examples of bold, creative campaigns you've led in the past. Be ready to discuss the strategies behind them and the impact they had on customer engagement. This will highlight your ability to think outside the box, which is crucial for this role.
✨Data-Driven Mindset
Brush up on how you've used data to inform your campaign strategies. Be prepared to discuss specific metrics you've tracked and how they've influenced your decisions. This will demonstrate your analytical skills and understanding of performance-driven marketing.
✨Cross-Functional Collaboration
Think of examples where you've successfully worked with different teams, like CRM, Creative, or Analytics. Highlight your leadership skills and how you’ve managed to align diverse perspectives towards a common goal. This is key for the collaborative nature of the role.
