At a Glance
- Tasks: Lead bold casino campaigns that make a splash and drive growth.
- Company: Join LeoVegas UK, a leader in innovative gaming experiences.
- Benefits: Enjoy hybrid working, generous leave, and comprehensive healthcare.
- Other info: Work with talented colleagues and enjoy a vibrant social culture.
- Why this job: Make an impact with creative campaigns in a dynamic industry.
- Qualifications: Experience in casino marketing and a knack for creative strategy.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a commercially sharp, creatively ambitious, and operationally excellent Senior Gaming Commercial Manager to lead the development of casino-led campaigns that make a splash in the market and grow our share through bold, unique, and performance-driven propositions. You will be responsible for the planning and execution of standout campaigns that showcase the best of our casino product and deliver clear commercial impact. Your role will be to create campaigns that are as creatively exciting as they are strategically sound. Working with a 3 to 12-month planning horizon, you will lead a cross‑functional campaign development process in collaboration with Casino Product, CRM, Commercial Marketing, Media and Creative. You will shape a roadmap of casino propositions that cut through the noise, attract new players, drive engagement, and support the long‑term growth of our casino business.
YOU WILL BE RESPONSIBLE FOR:
- Leading the end‑to‑end strategy and execution of all overt, content‑led gaming promotions.
- Owning the overall generosity budget and management across initiatives.
- Acting as the UK&I market's strategic voice into the Central Casino team regarding on‑site merchandising, new game roadmap and positioning.
- Collaborating with the Central Casino team and Game Providers to build campaigns around new mechanics, exclusive content, or innovations in gameplay.
- Leading input into a promotional functionality roadmap.
- Briefing CRM, Creative, and Media teams to ensure campaigns are executed flawlessly and amplified across the right channels.
- Partnering with Analytics to assess performance, draw insights, and evolve the proposition strategy accordingly.
- Mentoring, coaching and developing a Commercial Executive in the team.
- Monitoring and keeping abreast of industry trends and competitor activity.
- Ensuring all activity adheres to regulatory standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Significant experience in casino marketing, product development, or campaign strategy, ideally within a regulated or highly competitive industry.
- A proven ability to develop and deliver creative, commercially successful campaigns that drive customer growth and engagement.
- Deep understanding of casino player behaviour, promotional mechanics, and revenue drivers.
- A bold, market‑aware mindset with the instinct to identify moments to stand out and win attention.
- Experience leading cross‑functional campaign development.
- Highly organised, with strong prioritisation skills and experience managing multiple campaigns in parallel.
- Confident in using data to measure performance and guide optimisation.
- A strong team leader, capable of motivating and developing others while holding a high bar for creative and commercial output.
BENEFITS
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre‑existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you'll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle‑to‑work scheme and gym discounts.
- And there's more… We'll share even more perks related to your role when you chat with our Talent Acquisition team!
Senior Gaming Commercial Lead — Bold Casino Campaigns in Newcastle upon Tyne employer: LeoVegas UK
At LeoVegas UK, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in a vibrant work environment. Our hybrid working model, generous leave policies, and comprehensive healthcare benefits ensure that our employees thrive both personally and professionally. With ample opportunities for growth and a supportive culture that celebrates innovation, joining our team as a Senior Gaming Commercial Lead means being part of a dynamic company that values your contributions and encourages you to make a meaningful impact in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Gaming Commercial Lead — Bold Casino Campaigns in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with bold ideas for casino campaigns. Think outside the box and demonstrate how you can make a splash in the market. This is your chance to shine and show them what you’re made of!
✨Tip Number 3
Be data-savvy! Brush up on your analytics skills and be ready to discuss how you’ve used data to drive campaign success in the past. Employers love candidates who can back up their creative ideas with solid numbers and insights.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your enthusiasm for the role. Plus, it’s the best way to ensure your application gets the attention it deserves!
We think you need these skills to ace Senior Gaming Commercial Lead — Bold Casino Campaigns in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! We want to see how you can think outside the box and come up with bold ideas that align with our casino campaigns. Don't be afraid to showcase your unique approach!
Highlight Your Experience:Make sure to detail your experience in casino marketing or campaign strategy. We’re looking for someone who knows the ins and outs of the industry, so share specific examples of successful campaigns you've led and the impact they had.
Be Data-Driven:We love numbers! In your application, mention how you've used data to measure campaign performance and guide your strategies. Show us that you can back up your creative ideas with solid analytics.
Apply Through Our Website:Ready to take the plunge? Make sure to apply through our website! It’s the best way for us to get your application and for you to stay updated on your progress. We can't wait to hear from you!
How to prepare for a job interview at LeoVegas UK
✨Know Your Casino Stuff
Make sure you brush up on your knowledge of casino marketing and player behaviour. Understand the latest trends and what makes a campaign successful in this space. Being able to discuss specific examples of campaigns you've led or admired will show your passion and expertise.
✨Show Off Your Creativity
Prepare to showcase your creative thinking. Think about bold ideas you could bring to the table for casino campaigns. Have a few concepts ready that demonstrate how you can make a splash in the market, and be ready to explain how they align with strategic goals.
✨Collaboration is Key
Since this role involves working with various teams, be prepared to discuss your experience in leading cross-functional projects. Share examples of how you've successfully collaborated with different departments like CRM, Creative, and Analytics to execute campaigns flawlessly.
✨Data-Driven Decision Making
Be ready to talk about how you use data to inform your strategies. Discuss any tools or methods you’ve used to measure campaign performance and how you’ve adapted your approach based on insights. This will highlight your analytical skills and your ability to optimise campaigns for better results.
