At a Glance
- Tasks: Drive data-led retention campaigns and optimise customer engagement for our gaming brands.
- Company: Join LeoVegas, a leading innovator in the iGaming industry with a vibrant team culture.
- Benefits: Enjoy hybrid working, generous leave, comprehensive healthcare, and a wellbeing allowance.
- Other info: Be part of a dynamic team with exciting perks and opportunities for growth.
- Why this job: Make an impact in a fast-paced environment while collaborating with diverse teams.
- Qualifications: Experience in CRM or commercial marketing, ideally within gaming or e-commerce.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
We're looking for a performance‑driven and commercially aware senior commercial executive to help deliver and optimise our generosity plans across segments for our key UK brands for the gaming vertical. Reporting to the Commercial Manager – Player Value & Loyalty, you'll support the execution of data‑led retention campaigns that align with commercial objectives and customer behaviour. You'll work closely with CRM Delivery, Analytics, Product, Brand and Compliance teams to ensure campaigns are effectively briefed, targeted, and continuously improved to maximise customer value, engagement, and profitability. This is a hands‑on role suited to someone who enjoys working with data, campaign planning, and collaborating with cross‑functional teams in a fast‑paced environment.
You Will Be Responsible For:
- Supporting the delivery of the week‑by‑week marketing communications plan, ensuring timely execution across the gaming vertical for covert campaigns, FTP and loyalty.
- Preparing campaign briefs aligned to commercial goals and customer segmentation strategies.
- Collaborating with CRM Delivery to ensure accurate and timely launch of campaigns.
- Monitoring campaign performance and working with Analytics to report on impact against KPIs such as NGR, ARPU, and Active Days.
- Using customer data and insights to refine targeting and messaging strategies.
- Maintaining the campaign planner, while proactively adapting plans based on performance, trading activity, and customer trends.
- Assisting in test‑and‑learn initiatives to drive campaign effectiveness and commercial returns.
- Working closely with other marketing teams to ensure promotional alignment and relevant targeting.
- Ensuring all products and rewards adhere to regulatory standards.
- Documenting campaign learnings and sharing key insights with relevant stakeholders.
Our Successful Candidate Will Have The Following:
- Experience in CRM, or commercial marketing, ideally in gaming, fintech, or e‑commerce knowledge and interest of online sportsbook and gaming products.
- Familiarity with CRM and marketing automation tools (e.g. Symplify, Braze, Optimove, etc.).
- Familiarity of executing strategies within a fast‑moving, high growth environment.
- Strong attention to detail and a methodical approach to campaign execution.
- Confidence working with data and using insight to inform decisions.
- A proactive and collaborative mindset with a focus on continuous improvement.
- Ability to thrive in a fast‑paced, performance‑focused environment.
- Excellent communication skills and the ability to work cross‑functionally.
Benefits
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation - Take your job on an adventure with our workation benefit for up to 4 weeks per year (T/Cs apply).
- Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future - We match pension contributions up to 6%.
- Comprehensive healthcare - BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T/Cs apply).
- A great workplace experience - Talented colleagues, free on‑site parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you'll love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families - Up to 6 months of full pay for maternity leave.
- Stay active & save money - Cycle‑to‑work scheme and gym discounts.
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don't wait for things to happen; we pounce and make it happen!
Senior Commercial Executive - Player Value & Loyalty in Newcastle upon Tyne employer: LeoVegas UK
At LeoVegas UK, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a strong focus on personal and professional growth, we offer extensive benefits including hybrid working options, generous leave policies, and a supportive environment for families. Join us in our fast-paced, innovative team where your contributions directly impact our success in the exciting iGaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Executive - Player Value & Loyalty in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and fintech industries on LinkedIn. Join relevant groups and engage in discussions. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of Team Leo.
✨Tip Number 3
Show off your data skills! Be ready to discuss how you've used data to drive marketing campaigns in the past. Bring examples of how your insights led to improved customer engagement or increased profitability.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining us at LeoVegas and contributing to our innovative culture.
We think you need these skills to ace Senior Commercial Executive - Player Value & Loyalty in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in CRM and commercial marketing, especially in gaming or fintech. We want to see how your skills align with our needs!
Show Off Your Data Skills:Since this role is all about data-led campaigns, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive decisions and improve campaign performance.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences stand out without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at LeoVegas UK
✨Know Your Data
As a Senior Commercial Executive, you'll be working with data daily. Brush up on your understanding of key metrics like NGR and ARPU. Be ready to discuss how you've used data in past campaigns to drive results.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams. Prepare examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and how they helped achieve campaign goals.
✨Be Ready for Fast-Paced Questions
Expect questions about how you handle fast-paced environments. Think of specific instances where you thrived under pressure or adapted quickly to changing circumstances. This will show your proactive mindset.
✨Prepare Campaign Briefs
Since you'll be preparing campaign briefs, practice outlining a brief based on a hypothetical campaign. Make sure to align it with commercial goals and customer segmentation strategies, as this will demonstrate your understanding of the role.
