Marketing Manager (Canada)

ABOUT THE ROLE

LeoVegas is seeking a highly motivated and results-driven Marketing Manager to take ownership of our marketing strategy and execution within the dynamic Canadian market. This is a pivotal role that requires a blend of strategic campaign planning, hands-on channel guidance, brand stewardship, and strong compliance focus. You will be instrumental in driving both customer acquisition and retention, reporting directly on performance, and ensuring LeoVegas maintains its position as a leading operator in the region.

YOU WILL BE RESPONSIBLE FOR:

• Campaign planning: take the lead on planning and execution of marketing campaigns.
• Agency / third party management and coordination.
• Alignment of Brand and Marketing/campaign creatives: ensuring constant optimisation of our marketing materials to best drive consideration and grow the brand in the market.
• Competitor analysis: maintain thorough knowledge of competitor movements, and report back any recommendations/competitor-led inspiration.
• Aiding all single-channel marketing experts with the planning, creation, and execution of effective acquisition marketing.
• Aiding the CRM team with the planning, creation, and execution of a retention marketing strategy.
• Compliance: Ensuring that LeoVegas remains compliant to marketing legislation in Canada, and keeping up to date with regulatory changes.
• Reporting and analysis: proactive analysis of marketing campaigns, running reporting sessions, and maintaining constant communication with the Country Manager on current performance.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• Experience more useful than qualifications (ideally degree educated) but must have a strong background in CRM and onsite content - experience with either managing CRM directly or working with the central teams at a country level.
• Product - casino primary, sportsbook second.
• Marketing - channel level experience or previous country-level experience across core performance marketing channels and brands.
• Strong project management experience - must be able to manage multiple, often complex projects concurrently.

Nice to have: CA / ON experience.

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and ground breakers working in a fast-paced and agile environment across 19 offices worldwide.

BENEFITS

• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
• Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future – We match pension contributions up to 6%.
• Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
• A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
• A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
• Support for growing families – Up to 6 months of full pay for maternity leave.
• Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
• Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.

And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar!

As our company working language is English, we’d like to see your CV in English, please.