At a Glance
- Tasks: Lead creative casino campaigns that drive engagement and growth in a competitive market.
- Company: Join LeoVegas UK, a leader in the gaming industry with a vibrant culture.
- Benefits: Enjoy hybrid working, generous leave, healthcare, and a wellbeing allowance.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Make an impact with innovative campaigns while collaborating with talented teams.
- Qualifications: Experience in casino marketing and a knack for creative campaign strategy.
The predicted salary is between 50000 - 65000 £ per year.
Position at LeoVegas UK
ABOUT THE ROLE
We are looking for a commercially sharp, creatively ambitious, and operationally excellent Senior Gaming Commercial Manager to lead the development of casino-led campaigns that make a splash in the market and grow our share through bold, unique, and performance-driven propositions. You will be responsible for the planning and execution of standout campaigns that showcase the best of our casino product and deliver clear commercial impact. Your role will be to create campaigns that are as creatively exciting as they are strategically sound. Working with a 3 to 12-month planning horizon, you will lead a cross-functional campaign development process in collaboration with Casino Product, CRM, Commercial Marketing, Media and Creative. You will shape a roadmap of casino propositions that cut through the noise, attract new players, drive engagement, and support the long-term growth of our casino business.
YOU WILL BE RESPONSIBLE FOR:
- Leading the end-to-end strategy and execution of all overt, content-led gaming promotions.
- Owning the overall generosity budget and management across initiatives.
- Acting as the UK&I market's strategic voice into the Central Casino team regarding on-site merchandising, new game roadmap and positioning.
- Collaborating with the Central Casino team and Game Providers to build campaigns around new mechanics, exclusive content, or innovations in gameplay.
- Leading input into a promotional functionality roadmap.
- Briefing CRM, Creative, and Media teams to ensure campaigns are executed flawlessly and amplified across the right channels.
- Partnering with Analytics to assess performance, draw insights, and evolve the proposition strategy accordingly.
- Mentoring, coaching and developing a Commercial Executive in the team.
- Monitoring and keeping abreast of industry trends and competitor activity.
- Ensuring all activity adheres to regulatory standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Significant experience in casino marketing, product development, or campaign strategy, ideally within a regulated or highly competitive industry.
- A proven ability to develop and deliver creative, commercially successful campaigns that drive customer growth and engagement.
- Deep understanding of casino player behaviour, promotional mechanics, and revenue drivers.
- A bold, market-aware mindset with the instinct to identify moments to stand out and win attention.
- Experience leading cross-functional campaign development.
- Highly organised, with strong prioritisation skills and experience managing multiple campaigns in parallel.
- Confident in using data to measure performance and guide optimisation.
- A strong team leader, capable of motivating and developing others while holding a high bar for creative and commercial output.
BENEFITS
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future - We match pension contributions up to 6%.
- Comprehensive healthcare - BUPA coverage, including pre‑existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience - Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
- A social culture you'll love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families - Up to 6 months of full pay for maternity leave.
- Stay active & save money - Cycle‑to‑work scheme and gym discounts to keep you moving.
- Work in style - at our newly renovated offices at Tailors Corner are just a 2‑minute walk from Leeds Train Station.
- And there's more... We'll share even more perks related to your role when you chat with our Talent Acquisition team!
Senior Gaming Commercial Manager-Hybrid & Growth Campaigns in Leeds employer: LeoVegas UK
At LeoVegas UK, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in a vibrant work environment. Our hybrid working model, generous benefits including a Workation programme, and a strong focus on employee wellbeing ensure that our team members thrive both personally and professionally. With ample opportunities for growth and development, alongside a supportive culture that celebrates achievements, LeoVegas UK is the perfect place for ambitious individuals looking to make a significant impact in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Gaming Commercial Manager-Hybrid & Growth Campaigns in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those at LeoVegas. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to discuss your ideas, make sure to highlight any bold campaigns you've worked on. We love seeing how you think outside the box!
✨Tip Number 3
Be data-savvy! Brush up on how to use analytics to back up your campaign strategies. We want to see how you measure success and adapt based on performance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team at LeoVegas.
We think you need these skills to ace Senior Gaming Commercial Manager-Hybrid & Growth Campaigns in Leeds
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, don't hold back on showcasing your creativity! We want to see how you can think outside the box and come up with bold ideas that align with our casino-led campaigns.
Highlight Your Experience:Make sure to emphasise your significant experience in casino marketing or campaign strategy. We’re looking for someone who knows the ins and outs of the industry, so share those success stories that demonstrate your commercial acumen!
Be Data-Driven:We love a candidate who can use data to back up their strategies. In your application, mention how you've used analytics to measure performance and optimise campaigns in the past. It shows us you’re not just creative but also strategic!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at LeoVegas UK
✨Know Your Casino Stuff
Make sure you brush up on your knowledge of casino marketing and player behaviour. Understand the latest trends and be ready to discuss how you can leverage them in your campaigns. This will show that you're not just a candidate, but someone who truly gets the industry.
✨Show Off Your Creative Side
Prepare examples of past campaigns you've led that were both creative and commercially successful. Be ready to explain your thought process and how you measured their impact. This is your chance to demonstrate that you can think outside the box while still delivering results.
✨Collaboration is Key
Since this role involves working with various teams, think of specific instances where you've successfully collaborated across departments. Highlight your experience in leading cross-functional projects and how you ensured everyone was aligned towards a common goal.
✨Data-Driven Decision Making
Be prepared to discuss how you've used data to inform your campaign strategies in the past. Bring examples of how you've assessed performance and made adjustments based on insights. This will show that you’re not just creative, but also strategic and analytical.
