At a Glance
- Tasks: Lead creative casino campaigns that make a splash and drive player engagement.
- Company: Join LeoVegas UK, a leader in the gaming industry with a vibrant culture.
- Benefits: Enjoy hybrid working, generous leave, healthcare, and a wellbeing allowance.
- Other info: Work in stylish offices near Leeds Train Station with talented colleagues.
- Why this job: Make an impact in a dynamic environment while developing your career in gaming.
- Qualifications: Experience in casino marketing and a knack for creative campaign strategy.
The predicted salary is between 60000 - 75000 £ per year.
Position at LeoVegas UK
ABOUT THE ROLE
We are looking for a commercially sharp, creatively ambitious, and operationally excellent Senior Gaming Commercial Manager to lead the development of casino-led campaigns that make a splash in the market and grow our share through bold, unique, and performance-driven propositions. You will be responsible for the planning and execution of standout campaigns that showcase the best of our casino product and deliver clear commercial impact. Your role will be to create campaigns that are as creatively exciting as they are strategically sound. Working with a 3 to 12-month planning horizon, you will lead a cross-functional campaign development process in collaboration with Casino Product, CRM, Commercial Marketing, Media and Creative. You will shape a roadmap of casino propositions that cut through the noise, attract new players, drive engagement, and support the long-term growth of our casino business.
YOU WILL BE RESPONSIBLE FOR:
- Leading the end-to-end strategy and execution of all overt, content-led gaming promotions.
- Owning the overall generosity budget and management across initiatives.
- Acting as the UK&I market's strategic voice into the Central Casino team regarding on-site merchandising, new game roadmap and positioning.
- Collaborating with the Central Casino team and Game Providers to build campaigns around new mechanics, exclusive content, or innovations in gameplay.
- Leading input into a promotional functionality roadmap.
- Briefing CRM, Creative, and Media teams to ensure campaigns are executed flawlessly and amplified across the right channels.
- Partnering with Analytics to assess performance, draw insights, and evolve the proposition strategy accordingly.
- Mentoring, coaching and developing a Commercial Executive in the team.
- Monitoring and keeping abreast of industry trends and competitor activity.
- Ensuring all activity adheres to regulatory standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Significant experience in casino marketing, product development, or campaign strategy, ideally within a regulated or highly competitive industry.
- A proven ability to develop and deliver creative, commercially successful campaigns that drive customer growth and engagement.
- Deep understanding of casino player behaviour, promotional mechanics, and revenue drivers.
- A bold, market-aware mindset with the instinct to identify moments to stand out and win attention.
- Experience leading cross-functional campaign development.
- Highly organised, with strong prioritisation skills and experience managing multiple campaigns in parallel.
- Confident in using data to measure performance and guide optimisation.
- A strong team leader, capable of motivating and developing others while holding a high bar for creative and commercial output.
BENEFITS
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future - We match pension contributions up to 6%.
- Comprehensive healthcare - BUPA coverage, including pre‑existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience - Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
- A social culture you'll love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families - Up to 6 months of full pay for maternity leave.
- Stay active & save money - Cycle‑to‑work scheme and gym discounts to keep you moving.
- Work in style - at our newly renovated offices at Tailors Corner are just a 2‑minute walk from Leeds Train Station.
- And there's more... We'll share even more perks related to your role when you chat with our Talent Acquisition team!
Senior Gaming Commercial Manager in Leeds employer: LeoVegas UK
At LeoVegas UK, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture. Our hybrid working model, generous benefits including a comprehensive healthcare plan and a wellbeing allowance, and a strong focus on employee growth through mentorship and development opportunities make us a standout choice for those seeking a rewarding career in the gaming industry. Located just a stone's throw from Leeds Train Station, our newly renovated offices provide a stylish and collaborative environment where creativity thrives.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Gaming Commercial Manager in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas for bold campaigns or strategies that could elevate their casino offerings. This will demonstrate your passion and understanding of the market.
✨Tip Number 3
Be data-savvy! Brush up on your analytical skills and be ready to discuss how you’ve used data to drive campaign success in the past. Employers love candidates who can back up their creative ideas with solid numbers.
✨Tip Number 4
Apply through our website! We’re all about making connections, so head over to StudySmarter’s site and submit your application directly. It shows initiative and gives you a better chance of standing out in the crowd.
We think you need these skills to ace Senior Gaming Commercial Manager in Leeds
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, don't hold back on showcasing your creativity! We want to see how you can think outside the box and come up with bold ideas that align with our casino-led campaigns.
Highlight Your Experience:Make sure to emphasise your significant experience in casino marketing or campaign strategy. We’re looking for someone who has a proven track record of delivering commercially successful campaigns, so let us know what you've achieved!
Be Data-Driven:We love candidates who can use data to measure performance and guide their strategies. In your application, share examples of how you've used analytics to drive engagement and optimise campaigns in the past.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at LeoVegas UK
✨Know Your Campaigns
Before the interview, dive deep into LeoVegas' recent casino campaigns. Understand what made them successful and think about how you could enhance or innovate on those ideas. This shows your passion for the role and your ability to think strategically.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive campaign success in the past. Bring examples of how you've measured performance and adapted strategies based on insights. This will demonstrate your analytical mindset, which is crucial for the Senior Gaming Commercial Manager role.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various teams, share specific examples of how you've successfully led cross-functional projects. Talk about the challenges you faced and how you overcame them, showcasing your leadership and organisational skills.
✨Stay Ahead of Industry Trends
Research current trends in the gaming industry and be ready to discuss how they might impact LeoVegas. Showing that you're proactive and knowledgeable about the market will impress the interviewers and highlight your suitability for the role.
