At a Glance
- Tasks: Lead marketing campaigns and drive customer acquisition in the Canadian market.
- Company: Join LeoVegas, a trailblazer in the igaming industry with a vibrant team culture.
- Benefits: Enjoy hybrid working, 28 days paid leave, and a unique Workation benefit.
- Why this job: Make a real impact in a fast-paced environment while innovating in marketing strategies.
- Qualifications: Strong background in CRM and performance marketing; experience managing complex projects.
- Other info: Be part of a dynamic team of over 2000 innovators across 19 global offices.
The predicted salary is between 36000 - 60000 £ per year.
LeoVegas is seeking a highly motivated and results-driven Marketing Manager to take ownership of our marketing strategy and execution within the dynamic Canadian market. This is a pivotal role that requires a blend of strategic campaign planning, hands-on channel guidance, brand stewardship, and strong compliance focus. You will be instrumental in driving both customer acquisition and retention, reporting directly on performance, and ensuring LeoVegas maintains its position as a leading operator in the region.
Responsibilities
- Campaign planning: take the lead on planning and execution of marketing campaigns.
- Agency / third-party management and coordination.
- Alignment of Brand and Marketing/campaign creatives: ensuring constant optimisation of our marketing materials to best drive consideration and grow the brand in the market.
- Competitor analysis: maintain thorough knowledge of competitor movements, and report back any recommendations/competitor-led inspiration.
- Aiding all single-channel marketing experts with the planning, creation, and execution of effective acquisition marketing.
- Aiding the CRM team with the planning, creation, and execution of a retention marketing strategy.
- Compliance: Ensuring that LeoVegas remains compliant to marketing legislation in Canada, and keeping up to date with regulatory changes.
- Reporting and analysis: proactive analysis of marketing campaigns, running reporting sessions, and maintaining constant communication with the Country Manager on current performance.
Qualifications
- Experience more useful than qualifications (ideally degree educated) but must have a strong background in CRM and onsite content – experience with either managing CRM directly or working with the central teams at a country level.
- Product – casino primary, sportsbook second.
- Marketing – channel level experience or previous country-level experience across core performance marketing channels and brands.
- Strong project management experience – must be able to manage multiple, often complex projects concurrently.
- Nice to have CA / ON experience.
Who we are
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and ground breakers working in a fast-paced and agile environment across 19 offices worldwide.
Benefits
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public holidays.
Marketing Manager (Canada) in Leeds employer: LeoVegas UK
Contact Detail:
LeoVegas UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Canada) in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This gives you a chance to stand out and demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching LeoVegas and the Canadian market. Understand their brand, values, and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on being part of Team Leo and ready to dive into the exciting world of igaming.
We think you need these skills to ace Marketing Manager (Canada) in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in CRM and campaign planning, as well as any relevant achievements that align with our needs at LeoVegas.
Showcase Your Creativity: We love innovative thinkers! Use your application to demonstrate your creative approach to marketing strategies. Share examples of successful campaigns you've led or contributed to, especially in the Canadian market.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and get straight to the point about your skills and experiences that make you a great fit for this role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. We can’t wait to see what you bring to the table!
How to prepare for a job interview at LeoVegas UK
✨Know Your Market
Before the interview, dive deep into the Canadian market landscape. Understand the key players, trends, and challenges in the gaming industry. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to LeoVegas's success.
✨Showcase Your Campaign Successes
Prepare specific examples of marketing campaigns you've led or contributed to. Highlight your role in planning, execution, and results. Be ready to discuss what worked, what didn’t, and how you adapted strategies based on performance data.
✨Emphasise Compliance Knowledge
Given the importance of compliance in this role, brush up on Canadian marketing legislation relevant to the gaming industry. Be prepared to discuss how you’ve ensured compliance in past roles and how you plan to stay updated with regulatory changes.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about LeoVegas’s marketing strategy, team dynamics, and future goals. This shows your genuine interest in the company and helps you assess if it’s the right fit for you.