At a Glance
- Tasks: Lead a high-performing analytics team to drive data-informed decisions and optimise growth.
- Company: Join LeoVegas, a dynamic leader in the iGaming industry with a vibrant culture.
- Benefits: Enjoy hybrid working, generous leave, healthcare, and a wellbeing allowance.
- Why this job: Shape the future of performance insights and make a real impact in a fast-paced environment.
- Qualifications: Extensive analytics experience, strong leadership skills, and a passion for data-driven strategies.
- Other info: Be part of a fun, innovative team with exciting perks and career growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
ABOUT THE ROLE
We are seeking a commercially-minded, strategic Head of Performance and Analytics to lead our UK&I performance reporting, strategic and operational insights function. This high-impact leadership role will shape the future of performance insight, operational efficiency, customer intelligence, product optimisation, and functional reporting.
You will help to build a high-performing team of local revenue engineers (multi-functional analytics), working closely with cross-functional stakeholders to drive fast, actionable data-informed decisions to power growth and functional superiority.
YOU WILL BE RESPONSIBLE FOR:
- Leadership & Strategy
- Lead the growth of a high-performing UK&I Analytics team covering all functional and growth areas - including performance reporting, operations, pricing, risk, and functional analytics across CRM, product, and marketing.
- Set the UK&I analytics vision, strategy, and KPIs in line with BetMGM's global and local objectives.
- Drive thought leadership by challenging existing approaches and enabling faster, smarter decisions through innovative analytics and insights.
- Foster a data-driven culture, delivering high-quality, actionable intelligence at speed, and developing a world-class analytics framework spanning transactional, research, market, and competitor data.
- Partner with the Senior Commercial Director and Performance Directors across the business to drive and deliver the group's revenue ambitions.
- Commercial & Performance Analytics
- Lead weekly / monthly / quarterly performance sessions and influence strategy development, backed by a deep understanding of key performance drivers and opportunities to optimise growth and efficiency.
- Provide actionable insights that enhance customer acquisition, retention, and lifetime value.
- Collaborate with finance and commercial teams to improve revenue forecasting, maximise campaign ROI, and refine P&L modelling.
- Operational & Functional Analytics
- Act as the principal analytics partner to functional leaders, group analytics, and the executive team for the UK&I portfolio.
- Identify operational inefficiencies and partner with teams to improve performance (e.g., payments, fraud, CRM, customer support).
- Partner with central BI and Engineers to rapidly develop deep, interactive real-time reporting and dashboards to support day-to-day business execution.
- Consumer & Product Analytics
- Partner with central teams to develop deep customer segmentation, behavioural insights, and user journey mapping to inform product and marketing strategies.
- Support UX optimisation, A/B testing, and feature performance analysis across the iGaming and sportsbook platforms.
- AI & Advanced Analytics
- Identify and influence the group-wide AI and machine learning roadmap (e.g., personalisation, churn prediction, pricing models) to enhance customer experience and drive competitive advantage.
- Work with data science and engineering teams to build scalable, production-ready models.
- Collaboration & Influence
- Work cross-functionally with product, marketing, finance, tech, and operations to align analytics outputs with business needs.
- Influence senior stakeholders with clear, compelling data storytelling and recommendations.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Extensive senior-level analytics and data leadership experience within digital gambling, gaming, or other fast-paced digital industries.
- Broad expertise across analytics domains - performance, product, operations, consumer, and commercial.
- Proven consultancy experience (external or internal), with strengths in problem solving, project prioritisation, and stakeholder engagement.
- Exceptional communicator and influencer, skilled at delivering complex, actionable insights to senior executives with clarity and impact.
- Deep understanding of sportsbook and iGaming dynamics, KPIs, customer behaviours, and regulatory frameworks.
- Commercially minded, able to link data to business performance and strategic outcomes.
- Demonstrated leadership in building, coaching, and scaling high-performing analytics teams.
- Knowledge of AI/ML applications in gaming and consumer-facing platforms.
- Technical proficiency: Nice-to-have - SQL, Python, R and modern cloud data environments (e.g., Snowflake, Databricks). Required - Reporting/visualisation tools (Power BI/Tableau, etc).
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the iGaming industry. We are a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future - We match pension contributions up to 6%.
- Comprehensive healthcare - BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience - Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
- A social culture you will love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families - Up to 6 months of full pay for maternity leave.
- Stay active & save money - Cycle-to-work scheme and gym discounts to keep you moving.
- Work in style - at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
And there’s more... We will share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar!
Head of Performance and Analytics in Leeds employer: LeoVegas UK
Contact Detail:
LeoVegas UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance and Analytics in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how your skills align with their goals. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of your past achievements and how they relate to the role. This will help you convey your experience in a compelling way that resonates with interviewers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Head of Performance and Analytics in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Performance and Analytics role. Highlight your experience in analytics, leadership, and any relevant projects that showcase your skills in driving performance and insights.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've led teams, influenced strategy, and delivered actionable insights in previous positions.
Showcase Your Data Skills: Since this role is all about analytics, don’t forget to mention your technical skills! If you’ve worked with SQL, Python, or reporting tools like Power BI, make sure to highlight that experience.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly!
How to prepare for a job interview at LeoVegas UK
✨Know Your Numbers
As a Head of Performance and Analytics, you’ll need to demonstrate your understanding of key performance indicators. Brush up on the metrics relevant to the role, such as customer acquisition costs and lifetime value. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Leadership Style
This role requires strong leadership skills, so think about how you can convey your approach to building and managing high-performing teams. Prepare examples of how you've successfully led analytics teams in the past, focusing on collaboration and driving results.
✨Prepare for Data Storytelling
You’ll need to influence senior stakeholders with your insights, so practice your data storytelling skills. Think of a few complex data scenarios you've navigated and how you communicated those insights clearly and effectively to non-technical audiences.
✨Understand the Industry Landscape
Familiarise yourself with the latest trends in the iGaming and sportsbook sectors. Be prepared to discuss how these trends impact performance analytics and what innovative strategies you would implement to stay ahead of the competition.