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For Companies At a Glance
- Tasks: Lead the delivery of CRM campaigns across various channels like email and SMS.
- Company: Join LeoVegas, a dynamic leader in the igaming industry with a vibrant team culture.
- Benefits: Enjoy hybrid working, generous leave, healthcare, and a wellbeing allowance.
- Why this job: Be at the heart of impactful marketing, collaborating with creative minds in a fast-paced environment.
- Qualifications: Experience in CRM campaigns and knowledge of platforms like Braze or Salesforce is essential.
- Other info: Work in stylish offices near Leeds Train Station and enjoy regular social events.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT THE ROLE
As CRM Communications Delivery Team Manager, you will play a vital role in the CRM team, owning the execution of campaigns across email, push, in-app, and SMS. Working closely with Marketing, Data Strategy, Creative, Promotions, and CRM Analytics teams, you will ensure all customer communications are delivered accurately, on time, and with maximum impact. This is a hands-on leadership role at the centre of the campaign delivery engine - turning marketing briefs into high-quality customer journeys. You will help embed best practices in personalisation, testing, and compliance, and act as a key link between strategic planning and day-to-day execution. It is a fantastic opportunity for someone who thrives on precision, collaboration, and fast-paced delivery.
YOU WILL BE RESPONSIBLE FOR:
- Managing the end-to-end delivery of CRM campaigns across email, push, in-app, and SMS
- Owning the build, QA, scheduling, and deployment of all customer communications
- Implementing and maintaining automated and trigger-based journeys to support lifecycle engagement
- Collaborating with the Data Strategy team to ensure accurate audience selection and segmentation
- Working with Creative teams to ensure a responsive and high-quality asset workflow
- Embedding robust A/B and multivariate testing processes to drive continuous improvement
- Ensuring all communications meet compliance, GDPR, and responsible gaming standards
- Supporting campaign performance reviews, collaborating with Analytics to apply insights
- Managing stakeholder expectations through clear prioritisation and effective workflow management
- Contributing to the evolution of tools and processes to increase delivery efficiency and scalability
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Hands-on experience delivering CRM campaigns at scale across multiple channels
- Strong working knowledge of CRM platforms such as Braze, Salesforce Marketing Cloud, or Adobe Campaign
- Meticulous attention to detail and a strong sense of ownership over delivery accuracy
- Good understanding of personalisation logic, dynamic content, and customer journeys
- Strong organisational and communication skills with experience managing cross-functional stakeholders
- Experience working in a regulated industry with a clear understanding of compliance standards
- A test-and-learn mindset with a focus on data-driven improvements
BENEFITS
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
- Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future - We match pension contributions up to 6%.
- Comprehensive healthcare - BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience - Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
- A social culture you will love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families - Up to 6 months of full pay for maternity leave.
- Stay active & save money - Cycle-to-work scheme and gym discounts to keep you moving.
- Work in style - at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
- And there’s more... We will share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US! In our pride, we empower our teammates to find their roar and run with their wildest ideas. We do not wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar!
CRM Communications Delivery Team Manager employer: LeoVegas UK
Contact Detail:
LeoVegas UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Communications Delivery Team Manager
✨Tip Number 1
Familiarise yourself with CRM platforms like Braze, Salesforce Marketing Cloud, or Adobe Campaign. Having hands-on experience with these tools will not only boost your confidence but also demonstrate your capability to manage campaigns effectively.
✨Tip Number 2
Showcase your understanding of compliance standards, especially GDPR and responsible gaming regulations. Being well-versed in these areas will set you apart as a candidate who can ensure all communications meet necessary legal requirements.
✨Tip Number 3
Highlight your experience in managing cross-functional teams. This role requires collaboration with various departments, so demonstrating your ability to communicate and coordinate effectively will be crucial.
✨Tip Number 4
Emphasise your test-and-learn mindset. Share examples of how you've implemented A/B testing or multivariate testing in past roles to drive improvements, as this aligns perfectly with the expectations for this position.
We think you need these skills to ace CRM Communications Delivery Team Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM campaign delivery, especially across email, push, in-app, and SMS channels. Use specific examples that demonstrate your hands-on leadership skills and attention to detail.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM communications and how your background aligns with the responsibilities of the role. Mention your familiarity with CRM platforms like Braze or Salesforce Marketing Cloud, and how you can contribute to the team.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful campaigns you've managed or improvements in engagement metrics. This will help illustrate your impact and effectiveness in previous roles.
Highlight Compliance Knowledge: Since the role requires an understanding of compliance standards, make sure to mention any relevant experience you have in regulated industries. This could include knowledge of GDPR and responsible gaming standards, which are crucial for this position.
How to prepare for a job interview at LeoVegas UK
✨Showcase Your CRM Expertise
Make sure to highlight your hands-on experience with CRM campaigns, especially across multiple channels like email, push, and SMS. Be prepared to discuss specific tools you've used, such as Braze or Salesforce Marketing Cloud, and how they contributed to successful campaign delivery.
✨Demonstrate Attention to Detail
Given the meticulous nature of this role, it's crucial to convey your attention to detail. Share examples of how you've ensured accuracy in campaign execution and compliance with standards like GDPR. This will show that you take ownership of your work.
✨Emphasise Collaboration Skills
This position requires working closely with various teams, so be ready to discuss your experience in managing cross-functional stakeholders. Highlight instances where your communication skills helped bridge gaps between teams and led to successful project outcomes.
✨Adopt a Test-and-Learn Mindset
The role involves continuous improvement through testing. Talk about your experience with A/B testing and how you've used data-driven insights to refine campaigns. This will demonstrate your proactive approach to optimising customer journeys.
