At a Glance
- Tasks: Plan and execute ASO strategies for multiple brands and apps.
- Company: Join a dynamic UK&I Media team in a leading gaming company.
- Benefits: Hybrid working, 28 days paid leave, and unique Workation opportunities.
- Other info: Collaborative environment with excellent growth potential.
- Why this job: Make an impact in the gaming industry with innovative app strategies.
- Qualifications: 1-2 years ASO experience and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking an ASO Specialist to join our UK&I Media team. In this role, you will be responsible for planning and executing ASO strategies across multiple brands and apps. You will play an important role in driving new initiatives and projects to expand our organic app activity and grow the channel within our local structure for the UK & Ireland.
You will be reporting directly to the PPC & App Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, AdTech teams and more. In order to drive successful growth, you will utilise all the latest solutions and tools from ASO platforms (across Apple App Store and Google Play Store).
To succeed in this role, you need to be a self‑driven and self‑motivated individual – ready to work hands‑on across multiple apps. You will actively manage and optimise our product pages, run in‑app events, whilst working closely with the wider team on expanding app integration. The ideal candidate will be a positive and adaptable team player, with a problem‑solving attitude, and excellent communication and presentation skills.
YOU WILL BE RESPONSIBLE FOR:
- Developing and executing ASO (App Store Optimisation) strategies on the App Store and Play Store, for apps across all verticals (casino, live casino, sports betting) and multiple brands.
- Managing product pages across all apps, from creation, through maintenance, to optimisation (including text, creatives, and keyword targeting).
- Supporting the wider team with the creation and maintenance of Custom Product Pages, as well as the latest tracking solutions for campaigns across other channels.
- Building and executing consistent in‑app events strategies with regular updates aligned with media plans and business objectives.
- Analysing metrics from internal tools and platforms to track organic app performance and continuously optimise the strategies, while reporting on the results, achievements and competitor benchmarks to the relevant stakeholders.
- Implementing new industry leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.
- Supporting the team with promotional content updates, across app product pages and other landing pages.
- Building active collaboration with our key partners across external digital platform teams and tech vendors.
- Navigating complex app tracking systems by partnering with AdTech teams to maximise our measurement capabilities across the channel.
- Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned and utilise channel best practices.
- Staying ahead of platform updates, innovative targeting solutions, and emerging opportunities.
- Working closely with the Central Marketing teams to ensure close alignment, consistency and best practice sharing across markets.
- Collaborating with Product & Tech teams to ensure alignment and support around app releases.
- Ensuring full compliance with regional advertising regulations and other compliance standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- 1-2 years of experience in ASO marketing (client side or agency). Gaming industry experience will be considered a plus.
- Hands‑on experience working with App Store Connect and Google Play Console.
- Basic knowledge of ASO best practices – from a technical perspective, through creative guidelines, to performance analysis and ASO tools.
- Strong analytical mindset, confident in spotting opportunities for growth. Professional experience in using analytics tools will be considered a plus (Tableau/Looker, Google Analytics, Appsflyer or similar).
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team.
- Fluent English is essential for this role, both written and spoken.
BENEFITS
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public holidays.
ASO Specialist employer: LeoVegas UK
Join our dynamic UK&I Media team as an ASO Specialist, where you'll thrive in a collaborative and innovative work culture that values creativity and growth. With hybrid working options, generous leave policies, and unique benefits like our Workation programme, we empower our employees to balance their professional and personal lives while driving impactful app strategies across multiple brands. Here, your contributions will be recognised, and you'll have ample opportunities for professional development in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LeoVegas UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LeoVegas UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LeoVegas UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LeoVegas UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ASO Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LeoVegas UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LeoVegas UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about LeoVegas UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LeoVegas UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LeoVegas UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LeoVegas UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
