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For Companies At a Glance
- Tasks: Lead CRM strategies to boost player engagement and loyalty through innovative campaigns.
- Company: Join LeoVegas Group, a dynamic team of 1800+ innovators in the iGaming industry.
- Benefits: Enjoy hybrid work, 28 days leave, wellness contributions, and fun team events.
- Why this job: Be part of a creative culture that values your ideas and drives industry innovation.
- Qualifications: 1-2 years in CRM, a passion for iGaming, and strong data-driven skills required.
- Other info: Experience online marketing? It’s a plus! Join us and unleash your potential.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT THE ROLE As a CRM Manager for our Casino and Live Casino verticals, reporting to the CRM Lead, you will play a key role in enhancing player engagement and driving commercial success through optimised multi-channel campaigns. In this position, you will design tailored customer journeys and refine segmentation strategies for effective targeting. You will spearhead continuous improvement and innovation in CRM tactics while fostering collaboration within the team to achieve shared goals and elevate player experiences. Your expertise will be vital in creating compelling interactions that keep our players engaged. YOU WILL BE RESPONSIBLE FOR: ? Through a data-led approach, develop and execute multi-channel CRM strategies and activities to enhance player loyalty and lifetime value while delivering on business objectives. ? Ensure campaigns are planned with expected volumes, response rates, costs, ROI, and success criteria, enabling accurate assessment and measurement. ? Continuously monitor and optimise campaigns and customer journeys to improve user experience, drive customer retention and value, and ensure maximum profitability. Initiatives should incorporate experimentation, which means having a testable hypothesis, versions to test, and a learnable outcome. ? Leverage advanced data analytics and segmentation techniques to gain deeper insights into player behaviours and preferences, enabling the creation of personalised and relevant communications and campaigns that further drive engagement, value, and optimise the player experience across all touchpoints. ? As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications to ensure compliance with regulatory requirements and a flawless customer experience. ? Work closely with your squad and the wider team, collaborating with cross-functional teams to identify common goals, opportunities for efficiency, and share or borrow innovative ideas. ? Provide clear, accurate, and timely briefings to ensure we achieve engaging creative execution, relevant targeting, informative tests, and faultless builds. ? Stay up to date with industry trends, regulations, competitors, and best practices to ensure the CRM strategy remains competitive. OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING: ? Demonstrate a passion for iGaming and a deep understanding of CRM methods and factors that motivate casino customers. ? You will have 1- 2 years of experience within a CRM Role. ? Experience in online marketing would be an advantage within this role. ? You are a positive, creative and data-driven person who loves to push the limits, try new things and are results-driven. ? You are a team player, willing to share your knowledge and learn from your colleagues while enjoying a dynamic and creative environment whilst also capable of working independently. ? You have excellent planning and time organisation skills and of course – superb attention to detail. ? Last but not least, you will have a genuine interest in our product. WHO WE ARE At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. Were a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide. BENEFITS ? Hybrid work policy ? 4 weeks of Workation ( T&C apply) ? 28 days paid leave + public/bank holidays in England ? Matched pension contributions up to 6% ? BUPA healthcare which covers pre-existing conditions plus a cash-back plan to support with dental, optical & other treatments ? 250 GBP wellness contribution annually ( T&C apply) ? Free onsite parking and complimentary snacks and drinks. We also serve breakfast on Mondays and lunch on Fridays. ? Team and office social events throughout the year, which also include a quarterly team budget ? Enhanced parental leave JOIN US! In our pride, we empower our teammates to find their roar and run with their wildest ideas. We dont wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride – give us a roar! TPBN1_UKTJ
CRM Manager employer: LeoVegas UK Limited
Contact Detail:
LeoVegas UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarize yourself with the latest trends in iGaming and CRM strategies. This knowledge will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to enhancing player engagement during interviews.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used analytics to improve customer journeys or campaign performance in previous roles. Being able to discuss specific metrics and outcomes will demonstrate your capability in this area.
✨Tip Number 3
Network with professionals in the iGaming sector, especially those who work in CRM roles. Engaging with others in the field can provide insights into best practices and may even lead to referrals for job openings.
✨Tip Number 4
Prepare to discuss your creative ideas for multi-channel campaigns. Think about innovative approaches you could take to enhance player loyalty and retention, as this will show your enthusiasm and readiness to contribute to the team.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRM Manager position. Tailor your application to highlight your relevant experience in CRM strategies and player engagement.
Showcase Your Experience: In your CV and cover letter, emphasize your 1-2 years of experience in a CRM role. Provide specific examples of successful campaigns you've managed and how they improved player loyalty and engagement.
Highlight Data-Driven Skills: Since the role requires a data-led approach, mention any experience you have with data analytics and segmentation techniques. Discuss how you've used data to inform your marketing strategies and improve user experiences.
Express Your Passion for iGaming: Make sure to convey your genuine interest in the iGaming industry. Share any relevant knowledge or insights you have about current trends, regulations, and best practices that could benefit the company's CRM strategy.
How to prepare for a job interview at LeoVegas UK Limited
✨Show Your Passion for iGaming
Make sure to express your enthusiasm for the iGaming industry during the interview. Share any personal experiences or insights you have about casino customers and what motivates them, as this will demonstrate your genuine interest in the role.
✨Highlight Your Data-Driven Approach
Be prepared to discuss how you've used data analytics in previous roles to inform your CRM strategies. Provide specific examples of campaigns you've executed, including how you measured success and optimized for better results.
✨Demonstrate Collaboration Skills
Since teamwork is crucial for this position, share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight any innovative ideas that emerged from these collaborations and how they contributed to achieving common goals.
✨Stay Updated on Industry Trends
Research current trends and best practices in the CRM and iGaming sectors before your interview. Being knowledgeable about competitors and regulatory requirements will show that you're proactive and ready to contribute to the company's competitive strategy.
