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- Tasks: Lead social media strategies and campaigns for LeoVegas and BetMGM in the Netherlands.
- Company: Join LeoVegas Group, a dynamic team of over 2000 innovators in the igaming industry.
- Benefits: Enjoy hybrid working, generous leave, healthcare, and a wellbeing allowance.
- Why this job: Be part of a vibrant culture that encourages creativity and innovation in a fast-paced environment.
- Qualifications: Experience in senior social media roles with a strong portfolio; Dutch market knowledge is a plus.
- Other info: Work in stylish offices near Leeds Train Station and enjoy regular team events.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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About The Role
We are seeking a dynamic and experienced Senior Social Media Manager to join our pride! This role is pivotal in driving our social media presence and engagement for the LeoVegas and BetMGM brands, with a primary focus on the Netherlands market.
Description
Position at LeoVegas Group
About The Role
We are seeking a dynamic and experienced Senior Social Media Manager to join our pride! This role is pivotal in driving our social media presence and engagement for the LeoVegas and BetMGM brands, with a primary focus on the Netherlands market.
You will be responsible for developing and executing country-specific strategies, leading high-impact campaigns, and mentoring team members. The ideal candidate is a strategic thinker with a hands-on approach, capable of blending creative content creation with data-driven decision-making to achieve and exceed our commercial and social KPIs.
YOU WILL BE RESPONSIBLE FOR:
- Develop, implement, and own the social media strategy for the Netherlands market.
- Craft localised content plans and calendars that are culturally relevant and resonate with our target audiences, especially around major sporting events.
- Oversee and directly contribute to the creation of engaging, high-quality social media content.
- Build and nurture a thriving online community of players – engage with followers, foster conversations, and run engaging community campaigns, including competitions and giveaways.
- Manage and optimise our paid campaigns from conception to execution, ensuring alignment with performance goals and budget – collaborating with the Paid Social team.
- Lead social-first projects and workshops, fostering cross-functional collaboration with marketing, commercial, and design teams to ensure successful project outcomes from start to finish.
- Track, analyse, and report on social media performance, campaign results, and key commercial KPIs. Use data analysis to make informed decisions, optimise strategies, and identify growth opportunities.
- Keep your finger on the pulse of the latest social media trends, platform updates, and cultural nuances to ensure our content is always relevant, fresh, and engaging.
- Ensure all social media activities adhere to regulations and industry best practices.
- Collaborating with the international social media team to share best practices, exchange insights, and contribute to LeoVegas\’ overall social media success.
- Act as a mentor and leader within the social media team. Encourage team collaboration, motivate others to achieve departmental goals, and inspire strategic thinking.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
Essential Skills
- Demonstrable experience in a senior social media role, with a strong portfolio of successful campaigns and strategies for a global brand, agency, or within the online gaming industry.
- A strong strategic and commercial mindset & strong analytical skills.
- Creativity & adaptability to create engaging content that captures attention and drives engagement.
- Experience working with social media management tools (e.g., Sprinklr, Sprout Social) and creative editing software (e.g. Adobe Express, Canva, Capcut).
- Nimble and responsive to changes in industry trends, algorithms, and platform updates, with a keen eye for identifying growth opportunities.
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a global team.
NICE TO HAVES
- Direct experience with the Dutch market is a significant advantage.
- Experience working with influencers and brand ambassadors.
- Knowledge of Dutch gambling regulations.
- Fluent in Dutch
- A genuine interest in sports and sports betting industry.
Who We Are
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
Benefits
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
- Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
- And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride – give us a roar!
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Gambling Facilities and Casinos
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Senior Social Media Manager employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially those relevant to the Netherlands market. This will not only help you understand what resonates with the audience but also demonstrate your proactive approach during interviews.
✨Tip Number 2
Engage with LeoVegas and BetMGM's social media channels. Comment on their posts, share your thoughts on their campaigns, and show your enthusiasm for their brand. This can help you stand out as a candidate who is genuinely interested in the company.
✨Tip Number 3
Network with current or former employees of LeoVegas Group on platforms like LinkedIn. Ask them about their experiences and any insights they might have about the company culture and expectations for the Senior Social Media Manager role.
✨Tip Number 4
Prepare to discuss specific campaigns you've led that align with the responsibilities outlined in the job description. Highlight your strategic thinking and data-driven decision-making skills, as these are crucial for the role.
We think you need these skills to ace Senior Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly any campaigns you've led that align with the responsibilities outlined in the job description. Use metrics to showcase your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and the gaming industry. Mention specific strategies you would implement for the Netherlands market and how your previous experience makes you a great fit for this role.
Showcase Your Creativity: Include examples of your creative content creation in your application. This could be links to social media posts, campaigns, or projects that demonstrate your ability to engage audiences effectively.
Highlight Analytical Skills: Since the role requires data-driven decision-making, emphasise your analytical skills. Provide examples of how you've used data to optimise social media strategies and achieve KPIs in past roles.
How to prepare for a job interview at LeoVegas Group
✨Showcase Your Strategic Thinking
As a Senior Social Media Manager, you'll need to demonstrate your ability to develop and implement effective strategies. Prepare examples of past campaigns where you successfully blended creativity with data-driven decisions to achieve KPIs.
✨Know the Dutch Market
Since this role focuses on the Netherlands, it's crucial to show your understanding of the local culture and trends. Research recent social media campaigns in the region and be ready to discuss how you would tailor content specifically for Dutch audiences.
✨Highlight Your Leadership Skills
This position involves mentoring team members, so be prepared to discuss your leadership style. Share experiences where you've motivated a team or led a project to success, emphasising collaboration and strategic thinking.
✨Stay Updated on Trends
The social media landscape is ever-changing. During the interview, mention how you keep up with the latest trends and platform updates. Discuss any tools you use for analysis and how you adapt strategies based on new insights.
