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For Companies At a Glance
- Tasks: Lead a dynamic CRM team, optimising player engagement and driving impactful campaigns.
- Company: Join LeoVegas, a fast-paced iGaming leader with over 2000 innovators across 19 global offices.
- Benefits: Enjoy hybrid work, 4 weeks of Workation, private health insurance, and well-being allowances.
- Why this job: Be part of a transformative team culture that empowers creativity and innovation in the iGaming industry.
- Qualifications: Experience in managing CRM teams, strong analytical skills, and a degree in Marketing or related fields preferred.
- Other info: Fluent English required; submit your CV in English to apply.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT THE ROLE
Are you ready to lead a dynamic CRM team, balance operational excellence with strategic transformation, and drive impactful player engagement in a fast-paced iGaming environment? As the Retention Manager for our IT and ROW markets, you’ll lead from the front - mentoring talent, delivering elements of a multi-faceted CRM transformation, and continuously optimising both process and performance.
YOU WILL BE RESPONSIBLE FOR:
- Lead, mentor, and develop a team of CRM executives, managers and coordinators, with a strong focus on building their analytical and strategic CRM capabilities.
- Be a driving force in LeoVegas’ CRM transformation, contributing to changes in technology, tools, and ways of working, while ensuring minimal disruption to business-as-usual.
- Ensure the flawless execution and optimisation of promotional campaigns, particularly in casino, by applying advanced planning, reporting, and cost control practices.
- Maintain operational excellence through structured documentation, scalable frameworks, and well-governed processes.
Team Leadership & Development
- Inspire and upskill new team members, helping them develop their CRM and analytical toolkits.
- Deliver clear feedback, personalised coaching, and structured development plans.
- Create comprehensive onboarding and training programs to shorten ramp-up time for new hires.
- Identify skills gaps and proactively organise upskilling and cross-training sessions.
- Support team morale and resilience during times of change or heavy workload.
CRM Operations & Strategy
- Own the full customer lifecycle experience across all channels: Email, SMS, Onsite Messaging, Journeys & Automations.
- Work alongside your team to ensure CRM strategies are personalised, data-led, and commercially impactful, with a focus on casino-specific promotions.
- Monitor daily performance data, making real-time adjustments to plans to hit KPIs including player engagement, retention, and bonus ROI.
- Plan and execute A/B testing strategies, leveraging insights to fine-tune messaging, timing, and reward mechanics.
- Drive efficiency in bonus usage and promotional spend through careful budgeting and performance tracking.
Transformation & Planning
- Act as a key contributor to the CRM transformation programme, helping evolve both technology and process while ensuring the team continues to meet commercial goals.
- Balance long-term strategic projects with short-term campaign execution, showing flexibility and clear prioritisation.
- Streamline workflows with templates, best practices, and internal documentation that supports both BAU and future scaling.
Collaboration & Communication
- Work cross-functionally with Country Managers, CRM Hubs, Marketing Production, BI, and Data Science teams to share insights and align goals.
- Lead with transparency and influence - managing stakeholders effectively, from data specialists to marketing executives.
- Collaborate with external partners for competitive insights and CRM innovation.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Proven experience managing and mentoring high-performing CRM teams, ideally in a fast-paced digital or iGaming setting.
- Demonstrated ability to lead junior staff and build their analytical confidence and capabilities.
- Strong planning skills - particularly with casino-based promotions - ensuring effective campaign design, delivery, and post-analysis.
- Experience managing both BAU operations and strategic transformation workstreams simultaneously.
- Fluent in English, with exceptional interpersonal, stakeholder management, and communication skills.
- Strong analytical mindset and deep understanding of CRM KPIs, tools, and segmentation strategies.
- Proficiency in using data to generate actionable insights and strategic recommendations.
- Degree in Marketing, Analytics, Statistics, or related field preferred.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the iGaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
- Hybrid work policy
- 4 weeks of Workation (T&C apply)
- Well-being allowance to support your active lifestyle
- Private health insurance
- Employee assistance program that can provide help and guidance during challenging moments.
- Team and Office gatherings throughout the year
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!
Retention Team Manager (FTC 12 months) employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Team Manager (FTC 12 months)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and player engagement within the iGaming industry. This knowledge will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our CRM transformation.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully mentored teams in the past. Highlight specific instances where your guidance led to improved performance or innovative solutions, as this aligns perfectly with our focus on team development.
✨Tip Number 3
Be ready to discuss your experience with data analysis and how you've used insights to drive CRM strategies. We value candidates who can demonstrate a strong analytical mindset and provide actionable recommendations based on data.
✨Tip Number 4
Prepare to talk about your experience with A/B testing and campaign optimisation. We want to hear how you've successfully implemented these strategies in previous roles, particularly in relation to casino promotions, as this is crucial for the position.
We think you need these skills to ace Retention Team Manager (FTC 12 months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing CRM teams, particularly in fast-paced environments like iGaming. Emphasise your leadership skills and any specific achievements related to player engagement and retention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the iGaming industry. Discuss how your background aligns with the responsibilities outlined in the job description, such as leading CRM transformations and optimising promotional campaigns.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've used data to drive decisions in previous roles. Mention specific KPIs you’ve worked with and how you’ve improved them through strategic initiatives.
Highlight Team Development Experience: Demonstrate your ability to mentor and develop team members. Provide examples of how you've created training programmes or provided coaching that led to improved team performance and morale.
How to prepare for a job interview at LeoVegas Group
✨Showcase Your Leadership Skills
As a Retention Team Manager, you'll need to demonstrate your ability to lead and mentor a team. Prepare examples of how you've successfully developed team members in the past, focusing on their analytical and strategic capabilities.
✨Understand CRM Metrics
Familiarise yourself with key CRM KPIs relevant to the iGaming industry. Be ready to discuss how you have used data to drive player engagement and retention, and how you plan to optimise promotional campaigns.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-time scenarios. Think about how you would balance operational excellence with strategic transformation, especially during busy periods or changes in technology.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams, such as marketing and data science. Be prepared to discuss how you’ve effectively communicated and collaborated with stakeholders to achieve common goals.
