At a Glance
- Tasks: Plan and execute exciting Paid Social campaigns across multiple platforms.
- Company: Join LeoVegas, a leading innovator in the igaming industry.
- Benefits: Enjoy hybrid working, generous leave, and unique Workation opportunities.
- Other info: Collaborative culture with over 2000 innovators worldwide.
- Why this job: Be part of a dynamic team and make an impact in digital marketing.
- Qualifications: 1-2 years in Paid Social or digital marketing; gaming experience is a plus.
The predicted salary is between 30000 - 40000 £ per year.
About the Role
We are seeking a Paid Social Specialist to join our UK&I Media team. In this role, you will be responsible for planning and executing Paid Social marketing campaigns across multiple brands. You will play an important role in executing new campaigns and the wider strategy to grow the channel within our local structure for the UK & Ireland.
You will be reporting directly to the Paid Social & Programmatic Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, AdTech teams and more. In order to drive successful campaigns, you will utilise all the latest solutions and tools from Paid Social platforms (including Meta, Snapchat, X, TikTok, Reddit and similar).
To succeed in this role, you need to be a self‑driven and self‑motivated individual – ready to work hands‑on across multiple accounts. You will actively manage and optimise campaigns, whilst working closely with the team and expanding your digital marketing experience. The ideal candidate will be a positive and adaptable team player, with a problem‑solving attitude, and good communication and presentation skills.
Responsibilities
- Executing and managing a wide range of Paid Social campaigns hands‑on across multiple platforms (including Meta, Snapchat, X, TikTok, Reddit and similar), for all verticals (casino, live casino, sports betting) and multiple brands.
- Working closely with the team to analyse metrics from internal tools and platforms to track campaign performance and continuously optimise our accounts.
- Implementing new channel solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.
- Building active collaboration with our key partners across external digital platform teams and tech vendors.
- Navigating complex tracking and attribution systems with the Media team and AdTech teams to maximise our measurement capabilities across the channel and expand our incrementality testing.
- Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the funnel and utilise channel best practices.
- Activating CRM data within our platforms to execute highly targeted segmentation strategies as well as drive lookalike modelling.
- Staying ahead of platform updates, new ad formats, and emerging media opportunities.
- Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets.
- Ensuring full compliance with regional advertising regulations and other compliance standards.
Successful Candidate
- 1‑2 years of experience in Paid Social or wider digital marketing role (client side or agency). Gaming industry experience will be considered a plus.
- Hands‑on experience working with some of the popular social media platforms (Meta, Snapchat, X, TikTok and/or Reddit).
- Basic knowledge of Paid Social best practices – from a technical perspective, through performance delivery, to creative guidelines and tools.
- Strong analytical mindset, confident in spotting opportunities for growth. Professional experience in using analytics tools will be considered a plus (Tableau/Looker, Google Analytics, Appsflyer or similar).
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team.
- Fluent English is essential for this role, both written and spoken.
Who We Are
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast‑paced and agile environment across 19 offices worldwide.
Benefits
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public holidays.
Paid Social Specialist - UK&I employer: LeoVegas Group
At LeoVegas UK, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a Paid Social Specialist, you'll benefit from hybrid working arrangements, generous leave policies, and unique opportunities like our Workation programme, all while collaborating with a diverse team of over 2000 professionals in the exciting igaming industry. Join us to grow your digital marketing expertise in a supportive environment that values creativity and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Specialist - UK&I
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LeoVegas Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LeoVegas Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LeoVegas Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LeoVegas Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Specialist - UK&I
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LeoVegas Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LeoVegas Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LeoVegas Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LeoVegas Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LeoVegas Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LeoVegas Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
