At a Glance
- Tasks: Lead creative casino campaigns that make a splash and drive growth.
- Company: Join LeoVegas, a dynamic leader in the igaming industry.
- Benefits: Enjoy hybrid working, generous leave, and comprehensive healthcare.
- Other info: Be part of a vibrant team with exciting perks and career growth.
- Why this job: Make an impact with bold strategies in a fast-paced environment.
- Qualifications: Experience in casino marketing and campaign strategy is essential.
The predicted salary is between 60000 - 80000 € per year.
ABOUT THE ROLE
We are looking for a commercially sharp, creatively ambitious, and operationally excellent Senior Gaming Commercial Manager to lead the development of casino-led campaigns that make a splash in the market and grow our share through bold, unique, and performance-driven propositions. You will be responsible for the planning and execution of standout campaigns that showcase the best of our casino product and deliver clear commercial impact. Your role will be to create campaigns that are as creatively exciting as they are strategically sound. Working with a 3 to 12-month planning horizon, you will lead a cross-functional campaign development process in collaboration with Casino Product, CRM, Commercial Marketing, Media and Creative. You will shape a roadmap of casino propositions that cut through the noise, attract new players, drive engagement, and support the long-term growth of our casino business.
YOU WILL BE RESPONSIBLE FOR:
- Leading the end-to-end strategy and execution of all overt, content-led gaming promotions.
- Owning the overall generosity budget and management across initiatives.
- Acting as the UK&I market’s strategic voice into the Central Casino team regarding on-site merchandising, new game roadmap and positioning.
- Collaborating with the Central Casino team and Game Providers to build campaigns around new mechanics, exclusive content, or innovations in gameplay.
- Leading input into a promotional functionality roadmap.
- Briefing CRM, Creative, and Media teams to ensure campaigns are executed flawlessly and amplified across the right channels.
- Partnering with Analytics to assess performance, draw insights, and evolve the proposition strategy accordingly.
- Mentoring, coaching and developing a Commercial Executive in the team.
- Monitoring and keeping abreast of industry trends and competitor activity.
- Ensuring all activity adheres to regulatory standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Significant experience in casino marketing, product development, or campaign strategy, ideally within a regulated or highly competitive industry.
- A proven ability to develop and deliver creative, commercially successful campaigns that drive customer growth and engagement.
- Deep understanding of casino player behaviour, promotional mechanics, and revenue drivers.
- A bold, market-aware mindset with the instinct to identify moments to stand out and win attention.
- Experience leading cross-functional campaign development.
- Highly organised, with strong prioritisation skills and experience managing multiple campaigns in parallel.
- Confident in using data to measure performance and guide optimisation.
- A strong team leader, capable of motivating and developing others while holding a high bar for creative and commercial output.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts.
- And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar!
Senior Gaming Commercial Manager in Newcastle upon Tyne employer: LeoVegas Group
At LeoVegas UK, we pride ourselves on fostering a vibrant and innovative work culture that empowers our employees to thrive. With a strong focus on personal and professional growth, we offer extensive benefits including hybrid working options, generous leave policies, and a supportive environment for families. Join us in a dynamic setting where creativity meets strategy, and be part of a team that celebrates success and encourages bold ideas.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Gaming Commercial Manager in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for campaigns or strategies you’d implement as a Senior Gaming Commercial Manager. This will not only demonstrate your passion but also your understanding of the role and the market.
✨Tip Number 3
Be data-savvy! Brush up on your analytics skills and be ready to discuss how you’ve used data to drive campaign success in the past. Employers love candidates who can back their ideas with solid numbers and insights.
✨Tip Number 4
Apply through our website! We want to see your application come through our channels. It shows you’re genuinely interested in joining our team at LeoVegas. Plus, it makes it easier for us to keep track of your application!
We think you need these skills to ace Senior Gaming Commercial Manager in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, don't hold back on showcasing your creativity! We want to see how you can think outside the box and bring fresh ideas to the table. Use examples from your past experiences that highlight your innovative approach to campaigns.
Be Commercially Sharp:Make sure to highlight your commercial acumen in your application. We’re looking for someone who understands the ins and outs of casino marketing and can demonstrate a track record of driving customer growth. Share specific metrics or outcomes from your previous campaigns to back up your claims!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that align with the Senior Gaming Commercial Manager role. Show us that you understand our business and how you can contribute to our success.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at LeoVegas Group
✨Know Your Campaigns
Before the interview, dive deep into LeoVegas' recent casino campaigns. Understand what made them successful and be ready to discuss how you can bring your own creative flair to future projects. This shows you're not just interested in the role but also invested in the company's success.
✨Showcase Your Data Skills
Since the role requires a strong understanding of performance metrics, prepare examples of how you've used data to drive campaign decisions in the past. Be specific about the tools you used and the insights you gained, as this will demonstrate your analytical prowess.
✨Be a Team Player
Highlight your experience in leading cross-functional teams. Share stories that illustrate your ability to collaborate with different departments like CRM, Creative, and Media. This will show that you can effectively manage the end-to-end strategy while keeping everyone aligned.
✨Stay Ahead of Trends
Research current trends in the gaming industry and be prepared to discuss how they could impact LeoVegas. Showing that you’re proactive about industry knowledge will impress the interviewers and position you as a forward-thinking candidate who can help the company stay competitive.
