At a Glance
- Tasks: Plan and execute ASO strategies for multiple brands and apps in the UK & Ireland.
- Company: Join a dynamic media team at a leading company in the gaming industry.
- Benefits: Enjoy hybrid work, well-being allowance, private health insurance, and team gatherings.
- Other info: Collaborate with creative teams and stay ahead of industry trends.
- Why this job: Make an impact by optimising app performance and driving growth in a fast-paced environment.
- Qualifications: 1-2 years of ASO experience; gaming industry knowledge is a plus.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking an ASO Specialist to join our UK & I Media team. In this role, you will be responsible for planning and executing ASO strategies across multiple brands and apps. This includes driving new initiatives and projects to expand our organic app activity and grow the channel within our local structure for the UK & Ireland.
You will report directly to the PPC & App Lead while working closely with other stakeholders in the UK & I Media team and across the wider UK & I cluster, including Marketing, Brand, Creative, and AdTech teams. To drive successful growth, you will utilise the latest solutions and tools from ASO platforms across the Apple App Store and Google Play Store.
Success in this role requires a self‑driven, self‑motivated individual ready to work hands‑on across multiple apps. You will actively manage and optimise product pages, run in‑app events, and collaborate with the broader team on expanding app integration. The ideal candidate is a positive, adaptable team player with a problem‑solving attitude and excellent communication and presentation skills.
Responsibilities- Develop and execute ASO (App Store Optimisation) strategies on the App Store and Play Store for apps across all verticals (casino, live casino, sports betting) and multiple brands.
- Manage product pages across all apps from creation through maintenance to optimisation, including text, creatives, and keyword targeting.
- Support the wider team with the creation and maintenance of custom product pages and the latest tracking solutions for campaigns across other channels.
- Build and execute consistent in‑app event strategies with regular updates aligned with media plans and business objectives.
- Analyse metrics from internal tools and platforms to track organic app performance, continuously optimise strategies, and report results, achievements, and competitor benchmarks to relevant stakeholders.
- Implement new industry‑leading solutions and run regular A/B tests across our activities, aligned with overall goals and KPIs.
- Support the team with promotional content updates across app product pages and other landing pages.
- Build active collaboration with key partners across external digital platform teams and tech vendors.
- Navigating complex app tracking systems by partnering with AdTech teams to maximise measurement capabilities across the channel.
- Collaborate with Brand and Creative teams to ensure messaging and creatives are aligned and utilise channel best practices.
- Stay ahead of platform updates, innovative targeting solutions, and emerging opportunities.
- Work closely with the Central Marketing teams to ensure alignment, consistency, and best practice sharing across markets.
- Collaborate with Product & Tech teams to ensure alignment and support around app releases.
- Ensure full compliance with regional advertising regulations and other compliance standards.
- 1–2 years of experience in ASO marketing (client side or agency). Experience in the gaming industry is a plus.
- Hands‑on experience working with App Store Connect and Google Play Console.
- Basic knowledge of ASO best practices—from a technical perspective through creative guidelines to performance analysis and ASO tools.
- Strong analytical mindset with confidence in spotting opportunities for growth. Professional experience in analytics tools such as Tableau, Looker, Google Analytics, Appsflyer, or similar is a plus.
- Excellent communication and interpersonal skills, capable of working effectively both independently and as part of a team.
- Fluent English, both written and spoken.
- Hybrid work policy—3 days per week at the office with flexibility for 2 days at home.
- 4 weeks of workation (terms & conditions apply).
- Well‑being allowance to support an active lifestyle.
- Private health insurance.
- Employee assistance program to provide help and guidance during challenging moments.
- Team and office gatherings throughout the year.
ASO Specialist - UK&I in London employer: LeoVegas Group
Join our dynamic UK & I Media team as an ASO Specialist, where you'll thrive in a collaborative and innovative work culture that values creativity and growth. With a hybrid work policy, generous well-being allowances, and opportunities for professional development, we empower our employees to excel while maintaining a healthy work-life balance. Experience the excitement of working with leading brands in the gaming industry, all while enjoying the vibrant atmosphere of our office in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Specialist - UK&I in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LeoVegas Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LeoVegas Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LeoVegas Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LeoVegas Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ASO Specialist - UK&I in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LeoVegas Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LeoVegas Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LeoVegas Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LeoVegas Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LeoVegas Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LeoVegas Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
