Senior Commercial Performance Analyst in Leeds

BetMGM is one of the fastest-growing brands in the global sports betting and iGaming industry. Backed by the strength of MGM Resorts International and LeoVegas Group, we’re bringing the gold standard of entertainment to disrupt the sector. As we scale rapidly, we are building a world‑class local team, and performance insights are at the heart of our commercial strategy. The Senior Commercial Performance Analyst is not just a data expert, but a commercial leader with consultancy‑level problem‑solving skills to join our high‑performing UK analytics function. You will operate across all business functions — from marketing and product to operations and finance — with a clear mission: to understand, optimise, and grow how the business makes money. This role blends deep analytical expertise with strategic advisory capability, delivering insights that shape decision‑making, drive revenue, and improve operational efficiency.

Key Responsibilities

• Act as a strategic partner to functional leaders (Marketing, Product, CRM, Pricing, Risk, Operations, Finance) to identify growth opportunities and operational efficiencies.
• Alongside the regional Performance Director and UK analytics team, accountable for reporting on UK portfolio performance to local leadership, Exco and MGM board.
• Analyse end‑to‑end revenue drivers across acquisition, retention, monetisation, and customer lifetime value.
• Lead consultancy‑style problem solving, from scoping questions to prioritising projects, structuring analysis, and delivering clear recommendations.
• Build and deliver actionable performance insights that directly influence revenue, customer behaviour, and profitability.
• Support the local and group Performance Directors in embedding actionable, data‑driven insights into regular performance conversations.
• Partner with finance and commercial teams to enhance revenue forecasting, campaign ROI, and P&L modelling.
• Own cross‑functional performance reviews (weekly, monthly, quarterly), ensuring leadership is equipped with a deep understanding of performance drivers.
• Collaborate with central teams to embed and maintain a world‑class analytics framework covering transactional, market, competitor, and customer data.
• Contribute to a data‑driven culture by sharing knowledge, mentoring peers, and promoting analytical best practice.

What We’re Looking For

• Proven experience in a commercial analytics, revenue optimisation, or strategy role within online gambling, gaming, or a similarly fast‑paced digital sector.
• Consultancy craft — skilled in problem solving (at least five years in a commercial leadership role), hypothesis‑led thinking, project prioritisation, and stakeholder engagement.
• Strong commercial acumen, with a deep understanding of how digital businesses generate revenue and profit.
• Expertise across multiple analytics domains: performance, product, operations, customer, and commercial.
• Proficiency in analytical tools and languages (e.g., SQL, Python, R) and visualisation tools (Power BI, Tableau).
• Familiarity with modern cloud data environments (e.g., Snowflake, Databricks).
• Excellent communicator, able to present complex data in clear, concise, and compelling ways to senior stakeholders.
• Highly collaborative, comfortable working across multiple teams and disciplines.

Why Join Us

• Hybrid working – 3 days per week at the office, with flexibility for 2 days at home.
• Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future – We match pension contributions up to 6%.
• Comprehensive healthcare – BUPA coverage, including pre‑existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
• A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
• A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
• Support for growing families – Up to 6 months of full pay for maternity leave.
• Stay active & save money – Cycle‑to‑work scheme and gym discounts to keep you moving.
• Work in style – at our newly renovated offices at Tailors Corner are just a 2‑minute walk from Leeds Train Station.

JOIN US! In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!