PPC Manager - UK&I in Leeds

About the Role

We are seeking an experienced PPC Manager to join our UK&I Media team. You will be responsible for planning and managing PPC (Web & App) strategies across multiple brands, driving new initiatives and projects to expand our activity and grow the channel within our local UK & Ireland structure.

Responsibilities

• Plan and manage a wide range of PPC (Web & App) campaigns across platforms such as Apple Search Ads, Google Ads Web/App, Microsoft Ads, and similar, for all verticals (casino, live casino, sports betting) and multiple brands.
• Analyse metrics from internal tools and platforms to track campaign performance, continuously optimise keyword targeting and bidding strategies, and report on results to relevant stakeholders.
• Implement industry‑leading solutions and run regular A/B tests aligned with overall goals and KPIs.
• Build strong relationships with key partners, including digital media agencies, external platform teams, and tech vendors.
• Navigate complex web tracking and app attribution systems (including MMPs like Appsflyer and SKAdNetwork frameworks) in partnership with AdTech teams to maximise measurement capabilities.
• Collaborate with Brand and Creative teams to ensure messaging and creatives are aligned and utilise channel best practices.
• Stay ahead of platform updates, new ad formats, innovative targeting methods, and emerging media opportunities.
• Work closely with the Central Marketing teams to ensure alignment, consistency, and best practice sharing across markets.
• Ensure full compliance with regional advertising regulations and other compliance standards.

Qualifications

• 2–3+ years of experience managing PPC campaigns on Web and/or App (client side or agency). App marketing experience is preferred. Gaming industry experience is a big plus.
• Hands‑on experience with popular channel platforms and tools such as Apple Search Ads, Google Ads Web/UAC, and/or Microsoft Ads.
• Good knowledge of PPC best practices, from technical aspects to keyword optimisation and performance delivery.
• Strong analytical mindset and experience using analytics tools such as Tableau/Looker, Google Analytics, Appsflyer, or similar.
• Excellent communication and interpersonal skills, with the ability to work independently and as part of a team.
• Fluent English (written and spoken) is essential for this role.

Benefits

• Hybrid working – 3 days per week at the office, with flexibility for 2 days at home.
• Workation – take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• 28 days of paid leave, plus all public and bank holidays in England.
• We match pension contributions up to 6 %.
• Comprehensive healthcare with BUPA coverage, including pre‑existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance – £250 annual allowance for health and wellbeing (T&Cs apply).
• Complimentary snacks and drinks, breakfasts and lunches weekly.
• Regular opportunities to attend sporting events throughout the year and a quarterly team budget.
• Up to 6 months of full pay for maternity leave.
• Cycle‑to‑work scheme and gym discounts.
• Work in style – our renovated offices at Tailors Corner are just a 2‑minute walk from Leeds Train Station.