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- Tasks: Lead a high-performing analytics team to drive data-informed decisions and optimise performance.
- Company: Join LeoVegas Group, a fast-paced innovator in the iGaming industry.
- Benefits: Enjoy hybrid working, generous leave, healthcare, and a wellbeing allowance.
- Why this job: Shape the future of analytics and make a real impact on business growth.
- Qualifications: Extensive experience in analytics leadership within digital industries and strong communication skills.
- Other info: Be part of a vibrant culture with exciting team events and career development opportunities.
The predicted salary is between 54000 - 84000 £ per year.
We’re seeking a commercially-minded, strategic Head of Performance and Analytics to lead our UK&I performance reporting, strategic and operational insights function. This high-impact leadership role will shape the future of performance insight, operational efficiency, customer intelligence, product optimisation, and functional reporting.
You’ll help to build a high-performing team of local revenue engineers (multi-functional analytics), working closely with cross-functional stakeholders to drive fast, actionable data-informed decisions to power growth and functional superiority.
YOU WILL BE RESPONSIBLE FOR:
- Leadership & Strategy
- Lead the growth of a high-performing UK&I Analytics team covering all functional and growth areas - including performance reporting, operations, pricing, risk, and functional analytics across CRM, product, and marketing.
- Set the UK&I analytics vision, strategy, and KPIs in line with BetMGM’s global and local objectives.
- Drive thought leadership by challenging existing approaches and enabling faster, smarter decisions through innovative analytics and insights.
- Foster a data-driven culture, delivering high-quality, actionable intelligence at speed, and developing a world-class analytics framework spanning transactional, research, market, and competitor data.
- Partner with the Senior Commercial Director and Performance Directors across the business to drive and deliver the group’s revenue ambitions.
- Commercial & Performance Analytics
- Lead weekly / monthly / quarterly performance sessions and influence strategy development, backed by a deep understanding of key performance drivers and opportunities to optimise growth and efficiency.
- Provide actionable insights that enhance customer acquisition, retention, and lifetime value.
- Collaborate with finance and commercial teams to improve revenue forecasting, maximise campaign ROI, and refine P&L modelling.
- Operational & Functional Analytics
- Act as the principal analytics partner to functional leaders, group analytics, and the executive team for the UK&I portfolio.
- Identify operational inefficiencies and partner with teams to improve performance (e.g., payments, fraud, CRM, customer support).
- Partner with central BI and Engineers to rapidly develop deep, interactive real-time reporting and dashboards to support day-to-day business execution.
- Consumer & Product Analytics
- Partner with central teams to develop deep customer segmentation, behavioural insights, and user journey mapping to inform product and marketing strategies.
- Support UX optimisation, A/B testing, and feature performance analysis across the iGaming and sportsbook platforms.
- AI & Advanced Analytics
- Identify and influence the group-wide AI and machine learning roadmap (e.g., personalisation, churn prediction, pricing models) to enhance customer experience and drive competitive advantage.
- Work with data science and engineering teams to build scalable, production-ready models.
- Collaboration & Influence
- Work cross-functionally with product, marketing, finance, tech, and operations to align analytics outputs with business needs.
- Influence senior stakeholders with clear, compelling data storytelling and recommendations.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Extensive senior-level analytics and data leadership experience within digital gambling, gaming, or other fast-paced digital industries.
- Broad expertise across analytics domains - performance, product, operations, consumer, and commercial.
- Proven consultancy experience (external or internal), with strengths in problem solving, project prioritisation, and stakeholder engagement.
- Exceptional communicator and influencer, skilled at delivering complex, actionable insights to senior executives with clarity and impact.
- Deep understanding of sportsbook and iGaming dynamics, KPIs, customer behaviours, and regulatory frameworks.
- Commercially minded, able to link data to business performance and strategic outcomes.
- Demonstrated leadership in building, coaching, and scaling high-performing analytics teams.
- Knowledge of AI/ML applications in gaming and consumer-facing platforms.
- Technical proficiency: Nice-to-have - SQL, Python, R and modern cloud data environments (e.g., Snowflake, Databricks). Required - Reporting/visualisation tools (Power BI/Tableau, etc).
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the iGaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
- Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
- And there’s more… – We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar!
Head of Performance and Analytics Leeds, United Kingdom employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance and Analytics Leeds, United Kingdom
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, and think about how your skills can contribute to their goals. This will help you stand out as a candidate who’s genuinely interested.
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences and achievements in a way that highlights your impact. Use data and results to back up your claims, especially since this role is all about performance and analytics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Performance and Analytics Leeds, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Head of Performance and Analytics. Highlight your experience in analytics, leadership, and any relevant projects that showcase your ability to drive performance and insights.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Use it to showcase your strategic mindset and how your past experiences align with our goals at StudySmarter. Don't forget to mention your passion for data-driven decision-making!
Showcase Your Leadership Skills: In your application, emphasise your leadership experience. We want to see how you've built and led high-performing teams in the past, especially in fast-paced environments like digital gambling or gaming.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at LeoVegas Group
✨Know Your Numbers
As a Head of Performance and Analytics, you'll need to demonstrate your understanding of key performance indicators. Brush up on relevant metrics in the gaming industry, and be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Leadership Style
This role requires building and leading a high-performing team. Prepare examples of how you've successfully led teams in the past, focusing on your coaching methods and how you foster a data-driven culture. Be ready to discuss your vision for the analytics team.
✨Prepare for Data Storytelling
You’ll need to influence senior stakeholders with clear insights. Practice presenting complex data in a simple, compelling way. Use storytelling techniques to illustrate how your insights have led to actionable outcomes in previous positions.
✨Understand the Business Landscape
Familiarise yourself with the current trends in the iGaming and sportsbook sectors. Be prepared to discuss how external factors can impact performance and how you would adapt strategies accordingly. Showing that you’re commercially minded will set you apart.
