Head of Performance and Analytics in Leeds
Head of Performance and Analytics

Head of Performance and Analytics in Leeds

Leeds Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a high-performing analytics team to drive strategic insights and operational efficiency.
  • Company: Join LeoVegas Group, a dynamic leader in the iGaming industry.
  • Benefits: Enjoy hybrid working, generous leave, comprehensive healthcare, and a wellbeing allowance.
  • Why this job: Shape the future of performance analytics and make a real impact in a fast-paced environment.
  • Qualifications: Extensive experience in analytics leadership within digital industries and strong communication skills.
  • Other info: Be part of a vibrant team culture with opportunities for growth and fun events.

The predicted salary is between 43200 - 72000 £ per year.

We’re seeking a commercially-minded, strategically minded Head of Performance and Analytics to lead our UK&I performance reporting, strategic and operational insights function. This high-impact leadership role will shape the future of performance insight, operational efficiency, customer intelligence, product optimisation and functional reporting.

Responsibilities

  • Leadership & Strategy
    • Lead the growth of a high-performing UK&I Analytics team covering all functional and growth areas – performance reporting, operations, pricing, risk and functional analytics across CRM, product and marketing.
    • Set the UK&I analytics vision, strategy and KPIs in line with BetMGM’s global and local objectives.
    • Drive thought leadership by challenging existing approaches and enabling faster, smarter decisions through innovative analytics and insights.
    • Foster a data-driven culture, delivering high-quality, actionable intelligence at speed and developing a world-class analytics framework spanning transactional, research, market and competitor data.
    • Partner with the Senior Commercial Director and Performance Directors across the business to drive and deliver the group’s revenue ambitions.
  • Commercial & Performance Analytics
    • Lead weekly, monthly and quarterly performance sessions and influence strategy development, backed by a deep understanding of key performance drivers and opportunities to optimise growth and efficiency.
    • Provide actionable insights that enhance customer acquisition, retention and lifetime value.
    • Collaborate with finance and commercial teams to improve revenue forecasting, maximise campaign ROI and refine P&L modelling.
  • Operational & Functional Analytics
    • Act as the principal analytics partner to functional leaders, group analytics and the executive team for the UK&I portfolio.
    • Identify operational inefficiencies and partner with teams to improve performance (e.g., payments, fraud, CRM, customer support).
    • Partner with central BI and engineers to rapidly develop deep, interactive real-time reporting and dashboards to support day-to-day business execution.
  • Consumer & Product Analytics
    • Partner with central teams to develop deep customer segmentation, behavioural insights and user journey mapping to inform product and marketing strategies.
    • Support UX optimisation, A/B testing and feature performance analysis across the iGaming and sportsbook platforms.
  • AI & Advanced Analytics
    • Identify and influence the group-wide AI and machine learning roadmap (e.g., personalisation, churn prediction, pricing models) to enhance customer experience and drive competitive advantage.
    • Work with data science and engineering teams to build scalable, production-ready models.
  • Collaboration & Influence
    • Work cross-functionally with product, marketing, finance, tech and operations to align analytics outputs with business needs.
    • Influence senior stakeholders with clear, compelling data storytelling and recommendations.

Qualifications

  • Extensive senior-level analytics and data leadership experience within digital gambling, gaming or other fast-paced digital industries.
  • Broad expertise across analytics domains – performance, product, operations, consumer and commercial.
  • Proven consultancy experience (external or internal), with strengths in problem-solving, project prioritisation and stakeholder engagement.
  • Exceptional communicator and influencer, skilled at delivering complex, actionable insights to senior executives with clarity and impact.
  • Deep understanding of sportsbook and iGaming dynamics, KPIs, customer behaviours and regulatory frameworks.
  • Commercially minded, able to link data to business performance and strategic outcomes.
  • Demonstrated leadership in building, coaching and scaling high-performing analytics teams.
  • Knowledge of AI/ML applications in gaming and consumer-facing platforms.
  • Technical proficiency: Nice-to-have – SQL, Python, R and modern cloud data environments (e.g., Snowflake, Databricks). Required – Reporting/visualisation tools (Power BI, Tableau, etc).

Benefits

  • Hybrid working – 3 days per week at the office, with flexibility for 2 days at home.
  • Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
  • 28 days of paid leave, plus all public and bank holidays in England.
  • We match pension contributions up to 6 %.
  • Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical and other treatments.
  • Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
  • Talented colleagues, complimentary snacks and drinks, and breakfasts and lunches on a weekly basis.
  • Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for more fun.
  • Up to 6 months of full pay for maternity leave.
  • Cycle-to-work scheme and gym discounts to keep you moving.
  • Work in style – at our newly renovated offices at Tailors Corner just a 2-minute walk from Leeds Train Station.
  • And there’s more… we’ll share additional perks related to your role when you chat with our Talent Acquisition team.

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and enables us to innovate, build and lead as we trailblaze through the iGaming industry. We’re a team of over 2000 innovators, initiators and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide. In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride – give us a roar! Apply now to join LeoVegas Group.

Head of Performance and Analytics in Leeds employer: LeoVegas Group

At LeoVegas Group, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As the Head of Performance and Analytics, you will lead a high-performing team in a vibrant office located just minutes from Leeds Train Station, enjoying benefits such as hybrid working, generous leave policies, and a focus on wellbeing. With opportunities for professional growth and a commitment to innovation, LeoVegas is an exceptional employer for those seeking a rewarding career in the fast-paced iGaming industry.
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Contact Detail:

LeoVegas Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Performance and Analytics in Leeds

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the iGaming space. This will help you tailor your answers and show that you're genuinely interested in being part of the LeoVegas team.

✨Tip Number 3

Practice your data storytelling skills! Be ready to explain complex analytics concepts in simple terms. Use real-life examples from your experience to demonstrate how you've driven performance and insights in previous roles.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the LeoVegas pride!

We think you need these skills to ace Head of Performance and Analytics in Leeds

Leadership Skills
Strategic Thinking
Performance Reporting
Operational Insights
Customer Intelligence
Product Optimisation
Data-Driven Culture
Analytical Skills
Revenue Forecasting
P&L Modelling
Customer Segmentation
Behavioural Insights
A/B Testing
AI and Machine Learning Knowledge
Technical Proficiency in SQL, Python, R, Power BI, Tableau

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in performance analytics and leadership. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!

Showcase Your Data Skills: Since this role is all about analytics, be sure to include any specific tools or methodologies you’ve used. Mention your experience with SQL, Python, or reporting tools like Power BI and Tableau. We love seeing candidates who can bring technical expertise to the table!

Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your key achievements stand out. We appreciate clarity and want to quickly grasp your impact in previous roles.

Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!

How to prepare for a job interview at LeoVegas Group

✨Know Your Numbers

As a Head of Performance and Analytics, you'll need to demonstrate your understanding of key performance indicators. Brush up on relevant metrics in the iGaming industry and be ready to discuss how you've used data to drive decisions in previous roles.

✨Showcase Your Leadership Style

This role requires leading a high-performing analytics team. Be prepared to share examples of how you've built and coached teams in the past. Highlight your approach to fostering a data-driven culture and how you’ve influenced stakeholders with your insights.

✨Prepare for Scenario Questions

Expect questions that assess your problem-solving skills and strategic thinking. Think of specific scenarios where you've identified operational inefficiencies or improved performance through analytics. Use the STAR method (Situation, Task, Action, Result) to structure your responses.

✨Connect Data to Business Outcomes

The interviewers will want to see how you link analytics to commercial success. Prepare to discuss how your insights have led to improved customer acquisition, retention, or revenue growth. Be ready to provide concrete examples that showcase your commercial mindset.

Head of Performance and Analytics in Leeds
LeoVegas Group
Location: Leeds
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  • Head of Performance and Analytics in Leeds

    Leeds
    Full-Time
    43200 - 72000 £ / year (est.)
  • L

    LeoVegas Group

    200-500
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